🎛️ 3 things to consider before pulling the plug on a martech solution

Plus, True Classic’s post-purchase experience and how it drives revenue [View in browser]() | [Share]() Apr 24, 2024 [Martech: Martech is Marketing]() There are a lot of reasons to reassess your martech stack. Best case scenario: You’ve outgrown it because business has increased so much. Whatever the reason, before you pull the plug on a particular solution, consider [these three ideas]() from contributor Michelle Tackabery. Also today, [we look at a brand, True Classic](), that’s seen tremendous growth since launching just before the pandemic. With all the plates spinning, the company wanted to give its customers a better post-purchase experience that included accurate delivery times. As a result, more good news — happy customers purchased more. Chris WoodEditor [Sprout-AIBootcamp-webinar_2024_MarTech-v2]() Marketing technology [3 considerations before leaving your martech vendor]() [3-considerations-before-leaving-your-martech-vendor]() Understand if it's time to move on by evaluating solution fit, looking into your vendor's plans and exploring the competitive landscape. Customer experience [How True Classic uses post-purchase experiences to increase revenue]() [ecommerce-e-commerce-boss-shutterstock_587575862]() The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. Marketing artificial intelligence (AI) [Adobe adds AI tools to Photoshop powered by updated Firefly Image 3]() [Screenshot-2024-04-23-102449]() New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes. Customer data platform (CDP) [How to adapt your marketing for the new era of data analytics]() [Salesforce-4_1920x1080]() Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision. MarTech webinar [5 ways to level up your personalization strategy]() [Live-webinar-Save-your-seat-now]() Learn how to deliver consistent and personalized experiences across channels that bridge the gap between digital and face-to-face marketing and beat out the competition. Marketing analytics [What is predictive analytics?]() [crystal-ball-1920]() The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer. [mtbot_300x250_alt_b2]() Marketing analytics [Why you should add predictive modeling to your marketing mix]() [Why-you-should-add-predictive-modeling-to-your-marketing-mix]() Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Customer experience [How Beef ‘O’ Brady’s streamlines customer experience]() [Beef-OBradys-restaurant]() The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [Get started now]() From Search Engine Land - [Best of SearchBot: Create a recovery strategy for a site hit by a Google core update]() - [Google accused of anti-competitive tactics by Japanese regulator]() - [TikTok SEO: The ultimate guide]() - [6 vital lenses for effective keyword research]() - [Meta AI adds Google Search results]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()