🎛️ The Privacy Sandbox state of play

Are you ready for cookies to go away? [View in browser]() | [Share]() Apr 08, 2024 [Martech: Martech is Marketing]() Interesting times in Google world — and I don’t just mean the [rumors about Alphabet acquiring HubSpot](). (Although you’d think the last thing Alphabet needs right now is another antitrust fuss.) I’m thinking of the slow progress toward a replacement for third-party cookies for the vast amount of advertising that channels through the Chrome browser. The Privacy Sandbox proposals for Chrome were slammed by the IAB. As if that wasn’t enough, who’s thinking about mobile? Itai Cohen of Digital Turbine is. He told me: “While Chrome Privacy Sandbox is challenging to implement mobile will be a much bigger lift. The IAB had a strong response to the Chrome Privacy Sandbox, and that was an easier process compared to the mobile side.” So where are we? Let’s take a look at some of our recent coverage — and here’s [a useful summary]() of the state of play from Google (including timelines). Kim DavisEditor at large [Optimizely-Test-and-Learn_300x250]() Data [Digital advertising braces for signal loss and Privacy Sandbox]() [IAB-privacy-Katsur]() IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy. Digital advertising [What Google’s Privacy Sandbox means for the app ecosystem]() [google-mobile-smartphone-asus-android1-ss-1920]() Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. Digital advertising [Ad industry steps up to meet signal loss, privacy challenges: IAB]() [IAB]() The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Marketing management [The rise of the position-less marketer]() [Optimove-The-Position-less-Marketer]() The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. MarTech webinar [Flex your content management for scalability and hyper-personalization]() [Live-webinar-Save-your-spot-today]() Learn how to create hyper-personalized content that resonates with your audience across all touchpoints. Digital advertising [Goodbye to cookies: Digital advertising’s leap in the dark]() [Shutterstock_2111602964]() It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. [Salesforce-Gartner_report-CDP-2024-display-ads-300x250_A_LEADER]() Digital advertising [Google hits back at IAB Tech Lab Privacy Sandbox assessment]() [Google-office]() It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. Digital advertising [IAB Tech Lab slams Google Privacy Sandbox]() [poop-3]() IAB Tech Lab has published a detailed assessment of the Privacy Sandbox warning of major disruption for the advertising ecosystem. Updated with response from Google. On-demand martech videos [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock a treasure trove of content from MarTech, featuring nearly 50 presentations on CX, AI, AMB, and more — all for free, and all available on-demand. No calendar reminders, no countdowns, no excuses. [Learn more]() From Search Engine Land - [Google explains why Ad Strength is ‘so important’ as it addresses industry concerns]() - [Bing Search tests removing cache link]() - [The latest jobs in search marketing]() - [6 reasons why SEO audits seem like a waste and how to fix them]() - [10 non-marketing books every SEO should read]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()