B2B PR & content marketing | Unleash marketing creativity | Top uses of AI for Sales | Leap year email conspiracy

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, February 29, 2024 📋 Table of Contents 1. [B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops]( 2. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 3. [Marketing Smarts: Unleashing Creativity One Team at a Time](4b-HLw/SHpheWZhYjNBTDd1djRCalFPNnViN0NVbVFWeDVFUVRJUVIyNXFXYzk4dDcwb0Q0QWgwM1RRaFFmWTNERFdTdTR2Tkx4SzZMN3BRQlRTcUlaeWpJYnJ1cDVvOWNHb2RObFZlOUM4T0lYcjhNYjJzUVBJWFdkUT09S0/NThLU05JQVdZeFU0WGJDR2k0SnhrWGZlK2tMK1pJb21nbnVMVy9tL3BvaE4wNVd2aUUxTUFaSzFZR1g4cTZGZUVhRW5jbDd3NFZMSElGWlZHVzF6Wmc9PQS2) 4. [Do You Market to B2B Audiences?](/SHpheWZhYjNBTDd1djRCalFPNnViN0NVbVFWeDVFUVRJUVIyNXFXYzk4dDcwb0Q0QWgwM1RRaFFmWTNERFdTdTR2Tkx4SzZMN3BRQlRTcUlaeWpJYnJ1cDVvOWNHb2RObFZlOUM4T0lYcjhNYjJzUVBJWFdkUT09S0/NThLU05JQVdZeFU0WGJDR2k0SnhrWGZlK2tMK1pJb21nbnVMVy9tL3BvaE4wNVd2aUUxTUFaSzFZR1g4cTZGZUVhRW5jbDd3NFZMSElGWlZHVzF6Wmc9PQS2) advertise with MarketingProfs 5. [10 Ways to Use AI for Sales Success]( 6. [Leap Year Conspiracy!!!!]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops]( article [B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops]( As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? [Let's find out. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass](KzDPBYm/SHpheWZhYjNBTDd1djRCalFPNnViN0NVbVFWeDVFUVRJUVIyNXFXYzk4dDcwb0Q0QWgwM1RRaFFmWTNERFdTdTR2Tkx4SzZMN3BRQlRTcUlaeWpJYnJ1cDVvOWNHb2RObFZlOUM4T0lYcjhNYjJzUVBJWFdkUT09S0/NThLU05JQVdZeFU0WGJDR2k0SnhrWGZlK2tMK1pJb21nbnVMVy9tL3BvaE4wNVd2aUUxTUFaSzFZR1g4cTZGZUVhRW5jbDd3NFZMSElGWlZHVzF6Wmc9PQS2) to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( podcast from the archives [Marketing Smarts: Unleashing Creativity One Team at a Time]( In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. [Read more and listen in. »]( [Do You Market to B2B Audiences?](V/SHpheWZhYjNBTDd1djRCalFPNnViN0NVbVFWeDVFUVRJUVIyNXFXYzk4dDcwb0Q0QWgwM1RRaFFmWTNERFdTdTR2Tkx4SzZMN3BRQlRTcUlaeWpJYnJ1cDVvOWNHb2RObFZlOUM4T0lYcjhNYjJzUVBJWFdkUT09S0/NThLU05JQVdZeFU0WGJDR2k0SnhrWGZlK2tMK1pJb21nbnVMVy9tL3BvaE4wNVd2aUUxTUFaSzFZR1g4cTZGZUVhRW5jbDd3NFZMSElGWlZHVzF6Wmc9PQS2) from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [10 Ways to Use AI for Sales Success]( infographic [10 Ways to Use AI for Sales Success](/SHpheWZhYjNBTDd1djRCalFPNnViN0NVbVFWeDVFUVRJUVIyNXFXYzk4dDcwb0Q0QWgwM1RRaFFmWTNERFdTdTR2Tkx4SzZMN3BRQlRTcUlaeWpJYnJ1cDVvOWNHb2RObFZlOUM4T0lYcjhNYjJzUVBJWFdkUT09S0/NThLU05JQVdZeFU0WGJDR2k0SnhrWGZlK2tMK1pJb21nbnVMVy9tL3BvaE4wNVd2aUUxTUFaSzFZR1g4cTZGZUVhRW5jbDd3NFZMSElGWlZHVzF6Wmc9PQS2) Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, researchers surveyed 250 sales leaders, managers, and sales enablement professionals. [Check out the infographic. »]( [Leap Year Conspiracy!!!!]( MarketingProfs Master Class for PRO members Today's a "bonus day" on the calendar… but we're still at work. Sounds like a conspiracy to send more emails. Get to the bottom of it with The Real Truth About Email Marketing. This Master Class reveals everything you need for improved email response. Do it right, and I bet the powers that be won't hold another "bonus day" for a few years. [Get the truth about email now]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers](jVLS9kWPRCm/SHpheWZhYjNBTDd1djRCalFPNnViN0NVbVFWeDVFUVRJUVIyNXFXYzk4dDcwb0Q0QWgwM1RRaFFmWTNERFdTdTR2Tkx4SzZMN3BRQlRTcUlaeWpJYnJ1cDVvOWNHb2RObFZlOUM4T0lYcjhNYjJzUVBJWFdkUT09S0/NThLU05JQVdZeFU0WGJDR2k0SnhrWGZlK2tMK1pJb21nbnVMVy9tL3BvaE4wNVd2aUUxTUFaSzFZR1g4cTZGZUVhRW5jbDd3NFZMSElGWlZHVzF6Wmc9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Three Data-Led Content Marketing Predictions for 2024 »]( [Why You Need a Brand Style Guide (Even If you Think You Don't) »]( [The Do's and Don'ts of Generative AI for Small Businesses [Infographic] »]( [Eight Steps to Ensure Brand Safety With Influencer Marketing »](ZKJPZkYXcG/SHpheWZhYjNBTDd1djRCalFPNnViN0NVbVFWeDVFUVRJUVIyNXFXYzk4dDcwb0Q0QWgwM1RRaFFmWTNERFdTdTR2Tkx4SzZMN3BRQlRTcUlaeWpJYnJ1cDVvOWNHb2RObFZlOUM4T0lYcjhNYjJzUVBJWFdkUT09S0/NThLU05JQVdZeFU0WGJDR2k0SnhrWGZlK2tMK1pJb21nbnVMVy9tL3BvaE4wNVd2aUUxTUFaSzFZR1g4cTZGZUVhRW5jbDd3NFZMSElGWlZHVzF6Wmc9PQS2) [LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know »](jJb/SHpheWZhYjNBTDd1djRCalFPNnViN0NVbVFWeDVFUVRJUVIyNXFXYzk4dDcwb0Q0QWgwM1RRaFFmWTNERFdTdTR2Tkx4SzZMN3BRQlRTcUlaeWpJYnJ1cDVvOWNHb2RObFZlOUM4T0lYcjhNYjJzUVBJWFdkUT09S0/NThLU05JQVdZeFU0WGJDR2k0SnhrWGZlK2tMK1pJb21nbnVMVy9tL3BvaE4wNVd2aUUxTUFaSzFZR1g4cTZGZUVhRW5jbDd3NFZMSElGWlZHVzF6Wmc9PQS2) [Your First-Party Data Journey: Key Milestones for Maximizing Value »]( Upcoming Events MAR 6 [Next-Gen Social: Unleashing AI for Epic Social Media Success]( with Brooke Sellas Session 9 of our 10-week AI for Digital Marketers event MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto MAR 12 [The Brand Benefits Playbook]( 45-minute webinar | presented by Allen Weiss [MarketingProfs]( Comments? 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