Prove comms/PR value | Small biz AI use | Top 50 most admired companies | Build trust through social

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, February 27, 2024 📋 Table of Contents 1. [How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value]( 2. [Pressed for Time? Asked to Do More With Less?](K3PgTY8/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/) sponsored event 3. [How Small Businesses Are Using AI for Content Marketing]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [The 50 Most Admired Companies in the World]( 6. [Do Buyers Dig Your Vibe?]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value](CG/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2) article [How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value]( Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. [Here's what you need to know. »](ZKJPZEXRSP/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2) [Pressed for Time? Asked to Do More With Less? Under Pressure to Up Productivity?]( sponsored event [Pressed for Time? Asked to Do More With Less? Under Pressure to Up Productivity?]( There's an event tomorrow you won't want to miss. The 100+ speaker lineup includes the likes of Ann Handley, Jay Baer, and Rand Fishkin. It's a free, virtual, 29-hour event running starting 4PM EST on Wednesday. Every session is geared to help you #MakeMoreTime with tech, strategy, or process. Can't attend live? Register to watch on-demand. [Register here, now. »]( [How Small Businesses Are Using AI for Content Marketing]( research [How Small Businesses Are Using AI for Content Marketing]( How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world. [Check out the study findings. »](CNG/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2) [Do You Market to B2B Audiences?](e-0sLg/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2) from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [The 50 Most Admired Companies in the World]( infographic [The 50 Most Admired Companies in the World](ZKJPZEXRSRP/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2) Tech giants Apple, Microsoft, and Amazon are the most admired companies in the world, according to a recent survey of 3,720 executives, directors, and industry analysts. [Check out the infographic. »]( [Do Buyers Dig Your Vibe?]( MarketingProfs Working Webinar for PRO Members Your buyers are increasingly on social media—yes, even B2B buyers. And they're checking you out to see how you vibe. Take control of the conversation and enchant your audience with Building Brand Trust Through Social Media. This four-part hands-on workshop will give you the keys to creating an account that vibes with your buyers. [Start vibing on social media]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](W-CL7/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2). Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](7NTLk/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How Repurposing Content Benefits Small Businesses »]( [Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights »]( [Micro-influencer vs. Nano-influencer: What's the Difference? [Infographic] »]( [What PR and Comms Teams Do Best »]( [How Salestech Can Embrace Customization at Scale »]( [How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor »](7NTk/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2) Upcoming Events FEB 27 [Beyond SEO: How Modern Content Marketing Powers Growth]( 45-minute webinar | presented by Amanda Natividad FEB 28 [Using AI to Modernize Your SEO Strategy in 2024](W-C7/THIrVG93TkJPTVBUVktFNGRXeWI3M0ZmVCtVMUNxWHhiYk5zZm11bmpVb245cis2d0xrcU42anlsOHdPR0kvYVQ1SDhmTVlsMytSZXh6aUFzNjhyQzl1bUcrSW45ME1adzZwOE5OR1JKa2NQU3h5RVB1ZEVxQT09S0/OEpzTVFQZ1d0dFZyVnQvT21UVXV0RlE5VmdZSHBlc2tzbkYvdCtkMDhvVEppd1A2Nmt3VXN1bDVLTDF4bEV4RWxtMnNmOGJHZnkzdVJoeThjWUtBTVE9PQS2) with Dale Bertrand Session 8 of our 10-week AI for Digital Marketers event MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto [MarketingProfs]( Comments? 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