Content connects, but data makes the match | Digital out-of-home | B2B out-of-home | Last day - $800 off B2B Forum

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, February 9, 2024 [B2B Forum Price Increase!]( $1095 today. $1295 tonight. This is your last chance to save $800 with Super Early Bird tickets to the world's most actionable marketing conference! Now's the time to grab tickets for B2B Forum this November. Don't delay—prices increase by $200 at 11:59 PM ET tonight! [Get Early Bird pricing before midnight]( 📋 Table of Contents 1. [Content Speaks, but Data Listens: How to Optimize Your Content Strategy]( 2. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 3. [The Three Rules of Quality That Ensure DOOH Success]( 4. [Email: Big Changes Coming to Inbox Deliverability]( sponsored guide 5. [Out-of-Home Advertising for B2B Marketing Success]( 6. [Stick the Inbox]( MarketingProfs Master Class for PRO Members Scroll down for more useful resources. [Content Speaks, but Data Listens: How to Optimize Your Content Strategy]( article [Content Speaks, but Data Listens: How to Optimize Your Content Strategy]( In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, [but data finds the match. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [The Three Rules of Quality That Ensure DOOH Success](jVLS9VK3VMZ/TFZxNGppNEtJazdZRWtiemJOQjdBaTUvdEI4cnlSS1VJTklJdG1yZ0U3aFJsRFBjSE5uQzkvMUJKV1VMMHVpT1pLWGhhNXBxeDZhRXNDUTd1UUswbXFkU0l4dm9rVGYrYS92YmhFemRMbml2MWpoMHE0UkdlZz09S0/cElCQnhVUTFYZ05jVWxUSExMNlZCdnVtWldUMGRvSGZaN0haWGVYT0FaNnRaWlpkL25PTDcvR0xmTllOcHJJbVNqMFAwY1M1N0ZNaGpHcUExeWVqa2c9PQS2) article [The Three Rules of Quality That Ensure DOOH Success]( Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality, quality. Just follow these [three guiding principles. »]( [Email: Big Changes Coming to Inbox Deliverability]( sponsored guide [Email: Big Changes Coming to Inbox Deliverability]( New email policies at Google and Yahoo have begun to impact email marketers this month. Discover what you need to know to remain compliant and reach your customer's inbox. Don't put your email marketing at risk. [Download this free guide now. »]( [Out-of-Home Advertising for B2B Marketing Success]( video from the archives [Out-of-Home Advertising for B2B Marketing Success]( Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed for yearning to rely on a plain old billboard. But is such a thing still effective? [Tune in! »]( [Stick the Inbox]( MarketingProfs Master Class for PRO Members This month, Google and Yahoo are introducing changes to reduce unwanted emails. Which means a legit sender like you needs every approach available to stick the inbox. Jay Schwedelson, CEO of Outcome Media, reveals his top email tactics, tips, and tricks to raise your open rates and CTRs in his PRO-level Master Class. [Get Jay's email insights here]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](8W~s-d/TFZxNGppNEtJazdZRWtiemJOQjdBaTUvdEI4cnlSS1VJTklJdG1yZ0U3aFJsRFBjSE5uQzkvMUJKV1VMMHVpT1pLWGhhNXBxeDZhRXNDUTd1UUswbXFkU0l4dm9rVGYrYS92YmhFemRMbml2MWpoMHE0UkdlZz09S0/cElCQnhVUTFYZ05jVWxUSExMNlZCdnVtWldUMGRvSGZaN0haWGVYT0FaNnRaWlpkL25PTDcvR0xmTllOcHJJbVNqMFAwY1M1N0ZNaGpHcUExeWVqa2c9PQS2). Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How to Optimize Your Business's LinkedIn Strategy [Infographic] »]( [AI Skills: The Competitive Edge Marketers Can't Afford to Ignore »]( [Navigating the Marketing AI Landscape of 2024: Four Trends »]( [Martech 2024: Three Trend Predictions »](XBZ/TFZxNGppNEtJazdZRWtiemJOQjdBaTUvdEI4cnlSS1VJTklJdG1yZ0U3aFJsRFBjSE5uQzkvMUJKV1VMMHVpT1pLWGhhNXBxeDZhRXNDUTd1UUswbXFkU0l4dm9rVGYrYS92YmhFemRMbml2MWpoMHE0UkdlZz09S0/cElCQnhVUTFYZ05jVWxUSExMNlZCdnVtWldUMGRvSGZaN0haWGVYT0FaNnRaWlpkL25PTDcvR0xmTllOcHJJbVNqMFAwY1M1N0ZNaGpHcUExeWVqa2c9PQS2) [Four B2B Content Types and When to Use Them in the Buyer's Journey »]( [The State of B2B Marketing Pipeline Growth in 2024 [Infographic] »]( Upcoming Events FEB 9 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Validity FEB 14 [Using AI for Email Marketing]( with Erica Salm Rench Session 6 of our 10-week AI for Digital Marketers event FEB 15 [How to Optimize Digital Experiences to Drive Results in 2024]( 60-minute webinar | sponsored by ON24 FEB 27 [Beyond SEO: How Modern Content Marketing Powers Growth]( 45-minute webinar | presented by Amanda Natividad MAR 8 [Content Marketing Friday Forum]( 3 live sessions | sponsored by Canto [MarketingProfs](pxkpJYb/TFZxNGppNEtJazdZRWtiemJOQjdBaTUvdEI4cnlSS1VJTklJdG1yZ0U3aFJsRFBjSE5uQzkvMUJKV1VMMHVpT1pLWGhhNXBxeDZhRXNDUTd1UUswbXFkU0l4dm9rVGYrYS92YmhFemRMbml2MWpoMHE0UkdlZz09S0/cElCQnhVUTFYZ05jVWxUSExMNlZCdnVtWldUMGRvSGZaN0haWGVYT0FaNnRaWlpkL25PTDcvR0xmTllOcHJJbVNqMFAwY1M1N0ZNaGpHcUExeWVqa2c9PQS2) Comments? 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