Your content-marketing mix | Thought leadership done right | 2024 B2B marketing trends | Useful content from social creators | Rule of 7 isn't enough

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, January 12, 2024 [Try PRO for 10 Days... Free!]( Start your free trial now Intrigued by the hubbub around MarketingProfs PRO membership? Now you can try PRO yourself for 10 days. Join the community at a live event. Take an exclusive master class (or two). Kick the tires, as they say. And if you like what you see, you'll get a full year of PRO for only $209—a $70 discount. But hurry... the free trial and discount are limited to our January sale. Enter promo code FUTURE to get started. [Yes, let me try PRO for free!]( 📋 Table of Contents 1. [Four Tips to Help You Find Your Optimum Content-Marketing Mix]( 2. [2024 Marketing Trends Friday Forum]( MarketingProfs virtual event 3. [Developing a Content and Social Strategy to Foster Thought Leadership]( 4. [The Content That Marketers Want From Social Media Creators](3PsEL/bDRrMWZyc0cyWHg2V3lVSU1WZXlKdTBaeVlVZUMwbVZHNVdrVVArY1I5S3gyNGdhUGUyVFp0dXFnbmFtSmc5STZVQ2xjeUlBeWNOOXl2Q3lBLzFVZmZtTjJhazRaNVVwWWNZSGxub1V6Tm9IK0NHQ2V2TElPdz09S0/NDRBelU4bmV2RTYyZVdFUlFjV0RGeUtWRTBMWS9STkJML05MZGthODBsODhWMXhoZXV2YUEydW42c1BhK0l2SVN2SzVVVG13WW1XVkFad3lIT1VIaWc9PQS2) 5. [Why the Rule of 7 Isn't Enough]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Four Tips to Help You Find Your Optimum Content-Marketing Mix]( article [Four Tips to Help You Find Your Optimum Content-Marketing Mix]( Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an [effective content-marketing mix strategy. »]( [TODAY: 2024 Marketing Trends Friday Forum]( MarketingProfs virtual event [TODAY: 2024 Marketing Trends Friday Forum]( Three top industry experts present on (1) B2B Marketing Trends You Can't Ignore in 2024; (2) Influencer Marketing Revolution: Mastering the Trends of 2024; (3) Customer Expectations in 2024: Trends in Personalization, Data, and AI. Also: live Q&A and free resources. Don't miss it. [Join us today! »]( [Developing a Content and Social Strategy to Foster Thought Leadership]( video [Developing a Content and Social Strategy to Foster Thought Leadership]( Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media. [Tune in! »]( [The Content That Marketers Want From Social Media Creators](fX/bDRrMWZyc0cyWHg2V3lVSU1WZXlKdTBaeVlVZUMwbVZHNVdrVVArY1I5S3gyNGdhUGUyVFp0dXFnbmFtSmc5STZVQ2xjeUlBeWNOOXl2Q3lBLzFVZmZtTjJhazRaNVVwWWNZSGxub1V6Tm9IK0NHQ2V2TElPdz09S0/NDRBelU4bmV2RTYyZVdFUlFjV0RGeUtWRTBMWS9STkJML05MZGthODBsODhWMXhoZXV2YUEydW42c1BhK0l2SVN2SzVVVG13WW1XVkFad3lIT1VIaWc9PQS2) from the archives [The Content That Marketers Want From Social Media Creators]( Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers. [Check out the survey findings. »]( [Why the Rule of 7 Isn't Enough](vB6/bDRrMWZyc0cyWHg2V3lVSU1WZXlKdTBaeVlVZUMwbVZHNVdrVVArY1I5S3gyNGdhUGUyVFp0dXFnbmFtSmc5STZVQ2xjeUlBeWNOOXl2Q3lBLzFVZmZtTjJhazRaNVVwWWNZSGxub1V6Tm9IK0NHQ2V2TElPdz09S0/NDRBelU4bmV2RTYyZVdFUlFjV0RGeUtWRTBMWS9STkJML05MZGthODBsODhWMXhoZXV2YUEydW42c1BhK0l2SVN2SzVVVG13WW1XVkFad3lIT1VIaWc9PQS2) MarketingProfs Master Class for PRO members Contacting your prospect seven times used to be great marketing advice—back when you controlled the flow of information. But today? Your prospect is flooded with information. So now your job is to put that info into context—and that means telling stories. Discover how to sell with stories in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This on-demand Master Class is available now. [Put info into context with stories]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series started this week! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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