Scale social media with ChatGPT, learn branding basics, dive into the future of data science, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, December 22, 2023 [Trends in Digital Marketing: AI and You](RhW8/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/Z3I4V0FOWHpSWXdaSllLOU1jQUVvOGhZeDRMZ1k3cUh4czdYYVg3VUxxNlRId2kzTURJL3RMUHBsR1NTZGdONGc2VjRWSHBBRjd0WWpIdmFzSDNrM3c9PQS2) Free session reveals how digital marketers can tap trends in 2024. What's hot in digital marketing? AI, of course... First-party data... Retail media... and Taylor Swift! Discover how the hottest trends will impact marketing in 2024 and how to tap into them for your benefit. Join host Martin Kihn of Salesforce at his AI for Digital Marketers session, What's the "Big Idea?" Key Trends in Marketing—And Where AI Fits In, on January 10, online and free of charge. [Sign up to get 2024's hottest digital marketing trends](~V6pF2/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/Z3I4V0FOWHpSWXdaSllLOU1jQUVvOGhZeDRMZ1k3cUh4czdYYVg3VUxxNlRId2kzTURJL3RMUHBsR1NTZGdONGc2VjRWSHBBRjd0WWpIdmFzSDNrM3c9PQS2) 📋 Table of Contents 1. [How to Harness the Power of ChatGPT to Scale Your Social Media Marketing]( 2. [A B2B Marketing Deep Dive on AI Foundations, the Future, and More]( 3. [Better Together: Content Syndication + ABM Advertising](w/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/Z3I4V0FOWHpSWXdaSllLOU1jQUVvOGhZeDRMZ1k3cUh4czdYYVg3VUxxNlRId2kzTURJL3RMUHBsR1NTZGdONGc2VjRWSHBBRjd0WWpIdmFzSDNrM3c9PQS2) sponsored webinar 4. [Branding Basics: A Tutorial]( 5. [Still Stuck on Strategy?]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Harness the Power of ChatGPT to Scale Your Social Media Marketing]( article [How to Harness the Power of ChatGPT to Scale Your Social Media Marketing](/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/Z3I4V0FOWHpSWXdaSllLOU1jQUVvOGhZeDRMZ1k3cUh4czdYYVg3VUxxNlRId2kzTURJL3RMUHBsR1NTZGdONGc2VjRWSHBBRjd0WWpIdmFzSDNrM3c9PQS2) Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's [how ChatGPT can help. »]( [A B2B Marketing Deep Dive on AI Foundations, the Future, and More]( video [A B2B Marketing Deep Dive on AI Foundations, the Future, and More](/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/Z3I4V0FOWHpSWXdaSllLOU1jQUVvOGhZeDRMZ1k3cUh4czdYYVg3VUxxNlRId2kzTURJL3RMUHBsR1NTZGdONGc2VjRWSHBBRjd0WWpIdmFzSDNrM3c9PQS2) Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist. [Tune in! »]( [Better Together: Content Syndication + ABM Advertising](/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/Z3I4V0FOWHpSWXdaSllLOU1jQUVvOGhZeDRMZ1k3cUh4czdYYVg3VUxxNlRId2kzTURJL3RMUHBsR1NTZGdONGc2VjRWSHBBRjd0WWpIdmFzSDNrM3c9PQS2) sponsored webinar [Better Together: Content Syndication + ABM Advertising]( Content syndication and account-based paid advertising are two of the most effective B2B marketing strategies. But together, they can be so much more! Join us to discover how to combine the two to create a single, hyper-targeted way to [generate and nurture engaged leads. »]( [Branding Basics: A Tutorial]( article from the archives [Branding Basics: A Tutorial]( Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look more in-depth at other [important aspects of branding. »]( [Still Stuck on Strategy?]( MarketingProfs Master Class for PRO Members If you're still stuck on next year's strategy—or maybe haven't found the inspiration to start planning it—then spend a little time with MarketingProfs' Founder and CEO. His Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage, will point you in the right direction. On demand now and included with PRO membership. [Find your differential advantage]( Afoot in the Neighborhood MarketingProfs community goings-on Heads up, B2B marketers! There will be no MarketingProfs newsletters published over the holiday week, December 25-29. We will resume publication on January 2. Have a great holiday, and see you in 2024! A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [What B2B Software Buyers Look for in Online Reviews »]( [The Impact of Remote Workers' Cybersecurity Mistakes [Infographic] »]( [LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential »]( [Why B2B Marketers and Executives Need Personal Branding »]( [Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4 »]( [CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast] »](B-y/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/Z3I4V0FOWHpSWXdaSllLOU1jQUVvOGhZeDRMZ1k3cUh4czdYYVg3VUxxNlRId2kzTURJL3RMUHBsR1NTZGdONGc2VjRWSHBBRjd0WWpIdmFzSDNrM3c9PQS2) News You Can Use Updates from around the industry Square 9's New Guide Offers a Road Map to Successful Content Management [MarTech Series]( Redactable Raises $5.5M in Seed Funding [Demand Gen Report]( TechTarget Named a G2 Leader in Buyer Intent Data, Marketing Intelligence, and Sales Intelligence [Yahoo Finance]( Evita Joins Forces With Layer2 Financial to Revolutionize B2B Cross-Border Payments [Fintech Finance](Rh8/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/) Sprout Social promotes Alan Boyce to Chief Technology Officer [Martech Cube]( Rebrandly Names Buffer CPO and Former Bitly Executive Maria Thomas to Board of Directors [MarTech Series]( Upcoming Events JAN 10 [What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In](By/VERrVXhvalNlMmdQeFpjUndMT2JnbGRqMk5kUkpqSmNwcG5KbmNPUGZoZ1RxUGNRV25qdU5xeXFGeUw2TWQwRHFPQ1ZFT3FDV2xZZjlvMEltQVlwMDNzNjg2cDUrbnJkNkJIYlkvL1IwVXl5L3E4SXM0Q0wvQT09S0/Z3I4V0FOWHpSWXdaSllLOU1jQUVvOGhZeDRMZ1k3cUh4czdYYVg3VUxxNlRId2kzTURJL3RMUHBsR1NTZGdONGc2VjRWSHBBRjd0WWpIdmFzSDNrM3c9PQS2) 60-minute webinar | sponsored by Salesforce JAN 10 [AI for Digital Marketers]( Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together]( 45-minute webinar | sponsored by DemandScience JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms]( 60-minute webinar | sponsored by Allego [MarketingProfs]( Comments? 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