Create better content for social media, PR, brand visibility, human connection, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with email deliverability platform [Zero Bounce]( Friday, October 13, 2023 📋 Table of Contents 1. [Three Social Media PR Tips for Driving B2B Brand Visibility]( 2. [Get the 12-Minute Holiday Email Marketing Checklist]( sponsored 3. [Creating B2B Social Media Content That Fuels Human Connections]( 4. [From Choice to Checkout: Insights for Winning the Buyer Journey](w/emxuekJHVlFZWmhvTWVQV3JJVFlrVTZUb0tvOHNQUzlnZmp5UXZzSmdybmNCVGZiamIwTWRlMGZQR2M1bFZWbWRjNk1tbE9DdzdnaHIzK3NVcDVxaFdDL05DY3R4VTZtL2JKbFJkQ0JBN2FtenMvMmVIUnJ5Zz09S0/NitqM2ZDMTgxK1JCNkoxSmNxa29HRzlCMC9QSFEwaFdycTFJM3k2VVNrYlp5ZGZERkdGcnlpY1dDZVlMSEJxSEJSTXJuMDd3RU9aQWIwa2VDWlJvWUE9PQS2) sponsored webinar 5. [Better Writing Will Not Fix Your Content. Here's What Will.]( 6. [Discover the Best in Search and Product Solutions]( sponsored report 7. [If Aliens Do Exist...]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Three Social Media PR Tips for Driving B2B Brand Visibility]( article [Three Social Media PR Tips for Driving B2B Brand Visibility]( When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for [better social media PR. »]( [Get the 12-Minute Holiday Email Marketing Checklist]( sponsored [Get the 12-Minute Holiday Email Marketing Checklist]( Under pressure to boost your email marketing ROI this holiday season? Use this checklist to stay focused and create winning campaigns from start to finish. It's only a 12-minute read! [Get your copy now. »]( [Creating B2B Social Media Content That Fuels Human Connections]( video [Creating B2B Social Media Content That Fuels Human Connections]( Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection. [Tune in! »]( [From Choice to Checkout: Insights for Winning the Buyer Journey]( sponsored webinar [From Choice to Checkout: Insights for Winning the Buyer Journey]( What resonates with today's buyers? Attitudes around hot-button issues such as privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can [meet their expectations. »]( [Better Writing Will Not Fix Your Content. Here's What Will.]( article from the archives [Better Writing Will Not Fix Your Content. Here's What Will.](jVLS9~3a8hg/emxuekJHVlFZWmhvTWVQV3JJVFlrVTZUb0tvOHNQUzlnZmp5UXZzSmdybmNCVGZiamIwTWRlMGZQR2M1bFZWbWRjNk1tbE9DdzdnaHIzK3NVcDVxaFdDL05DY3R4VTZtL2JKbFJkQ0JBN2FtenMvMmVIUnJ5Zz09S0/NitqM2ZDMTgxK1JCNkoxSmNxa29HRzlCMC9QSFEwaFdycTFJM3k2VVNrYlp5ZGZERkdGcnlpY1dDZVlMSEJxSEJSTXJuMDd3RU9aQWIwa2VDWlJvWUE9PQS2) There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work [the way it's supposed to. »]( [Discover the Best in Search and Product Solutions]( sponsored report [Discover the Best in Search and Product Solutions]( Heads up: Forrester's new Commerce Search and Product Discovery Q3 2023 report is here, evaluating the top product discovery solutions—and Bloomreach has been named a leader in the field! Find out more about implementing the benefits of a product discovery solution by [downloading the report here. »]( [If Aliens Do Exist...]( MarketingProfs Master Class for PRO members NASA may (or may not) have evidence of aliens. But if aliens do exist, we'd better have a darn good story to demonstrate we're friendly. You can get a head start with the PRO-exclusive B2B Storytelling for Humans: Stories That Inspire Buyers to Action. You'll discover the power of stories to inform and persuade—useful for marketing content, sales meetings, and alien invasions alike. [Hone your story-selling](k/emxuekJHVlFZWmhvTWVQV3JJVFlrVTZUb0tvOHNQUzlnZmp5UXZzSmdybmNCVGZiamIwTWRlMGZQR2M1bFZWbWRjNk1tbE9DdzdnaHIzK3NVcDVxaFdDL05DY3R4VTZtL2JKbFJkQ0JBN2FtenMvMmVIUnJ5Zz09S0/NitqM2ZDMTgxK1JCNkoxSmNxa29HRzlCMC9QSFEwaFdycTFJM3k2VVNrYlp5ZGZERkdGcnlpY1dDZVlMSEJxSEJSTXJuMDd3RU9aQWIwa2VDWlJvWUE9PQS2) Profs Picks sponsored Can you believe we're nearing the end of the year? We understand the stress: For businesses worldwide, the holiday season can be make or break the bottom line. Sending volumes increase and inbox competition becomes insane. You want your emails to arrive in the inbox, stand out, and yield results. So, to prevent your email campaigns' falling flat because of a lack of planning, get [The 12-Minute Email Marketing Checklist](jVLS9~3a8hGg/emxuekJHVlFZWmhvTWVQV3JJVFlrVTZUb0tvOHNQUzlnZmp5UXZzSmdybmNCVGZiamIwTWRlMGZQR2M1bFZWbWRjNk1tbE9DdzdnaHIzK3NVcDVxaFdDL05DY3R4VTZtL2JKbFJkQ0JBN2FtenMvMmVIUnJ5Zz09S0/). It's completely free and will help you execute your email strategy and get a leg up over the competition, from creating the right offers to getting your email list in shape. It takes you through all the critical steps to ensure deliverability and make your holiday season a success. [Get the checklist now](ZKJP4~wDhRD/emxuekJHVlFZWmhvTWVQV3JJVFlrVTZUb0tvOHNQUzlnZmp5UXZzSmdybmNCVGZiamIwTWRlMGZQR2M1bFZWbWRjNk1tbE9DdzdnaHIzK3NVcDVxaFdDL05DY3R4VTZtL2JKbFJkQ0JBN2FtenMvMmVIUnJ5Zz09S0/). Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](ZKJP4~wDhD/emxuekJHVlFZWmhvTWVQV3JJVFlrVTZUb0tvOHNQUzlnZmp5UXZzSmdybmNCVGZiamIwTWRlMGZQR2M1bFZWbWRjNk1tbE9DdzdnaHIzK3NVcDVxaFdDL05DY3R4VTZtL2JKbFJkQ0JBN2FtenMvMmVIUnJ5Zz09S0/NitqM2ZDMTgxK1JCNkoxSmNxa29HRzlCMC9QSFEwaFdycTFJM3k2VVNrYlp5ZGZERkdGcnlpY1dDZVlMSEJxSEJSTXJuMDd3RU9aQWIwa2VDWlJvWUE9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How Well Are CMOs and CFOs Collaborating? »]( [12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic] »]( [How Communications Pros Should 'Date' AI »]( [How to Craft Your Brand's Elevator Pitch »]( [Unleash the Power of Video Testimonials for B2B Growth »]( [Where Are the AI Jobs Located? [Infographic] »]( News You Can Use Updates from around the industry Conveyor Raises $12.5M Series A to Offload the Most Tedious Part of the Sales Process to Artificial Intelligence [PR Newswire]( Smartling Partners With Akeneo to Automate the Translation and Localization of Product Information [MarTech Series]( Grammarly Named the Leading AI Writing Assistant in G2 Fall Grid Reports [Business Wire](9YQDD/emxuekJHVlFZWmhvTWVQV3JJVFlrVTZUb0tvOHNQUzlnZmp5UXZzSmdybmNCVGZiamIwTWRlMGZQR2M1bFZWbWRjNk1tbE9DdzdnaHIzK3NVcDVxaFdDL05DY3R4VTZtL2JKbFJkQ0JBN2FtenMvMmVIUnJ5Zz09S0/) Constructor's Attribute Enrichment Aims to Enhance Online Product Catalog Quality [Demand Gen Report]( Spin.AI Brings Powerful All-In-One SAAS Security Platform to AWS Marketplace [AiThority]( UnionPay and TripLink Unveil Virtual Card for B2B Cross-Border Payments [PYMNTS]( Upcoming Events OCT 19 [From Choice to Checkout: Insights for Winning the Buyer Journey]( 45-minute webinar | sponsored by Vericast OCT 26 [How to Make Paid Social Work for B2B SaaS]( 45-minute webinar | sponsored by Directive Consulting [MarketingProfs]( Comments? [Contact us](mkvRh0/emxuekJHVlFZWmhvTWVQV3JJVFlrVTZUb0tvOHNQUzlnZmp5UXZzSmdybmNCVGZiamIwTWRlMGZQR2M1bFZWbWRjNk1tbE9DdzdnaHIzK3NVcDVxaFdDL05DY3R4VTZtL2JKbFJkQ0JBN2FtenMvMmVIUnJ5Zz09S0/NitqM2ZDMTgxK1JCNkoxSmNxa29HRzlCMC9QSFEwaFdycTFJM3k2VVNrYlp5ZGZERkdGcnlpY1dDZVlMSEJxSEJSTXJuMDd3RU9aQWIwa2VDWlJvWUE9PQS2). Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.