Reaching your content's target audience, employee engagement strategy, the effect of slow-loading websites, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with email deliverability platform [Zero Bounce]( Thursday, October 12, 2023 📋 Table of Contents 1. [You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead]( 2. [Get the 12-Minute Holiday Email Marketing Checklist]( sponsored 3. [Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding]( 4. [From Choice to Checkout: Insights for Winning the Buyer Journey](~/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/T1dYN0U4Zk9xRGlaSXNlSjJzbHowa3I0a2dYdkY4YmNvaE4zcHVYemdxSHFBZTVBYWRwSEZuSG1IQ0trTDNjRVJ6YkNhSjVVb1ArZlJaQU0xODFBNWc9PQS2) sponsored webinar 5. [How Slow Website Load Times Impact Your Business]( 6. [Discover the Best in Search and Product Solutions]( sponsored report 7. ["It Was a Dark and Stormy Bar Chart…"]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead]( article [You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead]( You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to [get it in front of them. »]( [Get the 12-Minute Holiday Email Marketing Checklist]( sponsored [Get the 12-Minute Holiday Email Marketing Checklist]( Under pressure to boost your email marketing ROI this holiday season? Use this checklist to stay focused and create winning campaigns from start to finish. It's only a 12-minute read! [Get your copy now. »](jVLS9~34mCGv/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/) [Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding]( podcast [Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding]( Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuring your team is fully engaged and committed to your B2B success. [Read more and listen in. »]( [From Choice to Checkout: Insights for Winning the Buyer Journey]( sponsored webinar [From Choice to Checkout: Insights for Winning the Buyer Journey]( What resonates with today's buyers? Attitudes around hot-button issues such as privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can [meet their expectations. »]( [How Slow Website Load Times Impact Your Business](tZa/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/T1dYN0U4Zk9xRGlaSXNlSjJzbHowa3I0a2dYdkY4YmNvaE4zcHVYemdxSHFBZTVBYWRwSEZuSG1IQ0trTDNjRVJ6YkNhSjVVb1ArZlJaQU0xODFBNWc9PQS2) infographic [How Slow Website Load Times Impact Your Business](pBLm/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/T1dYN0U4Zk9xRGlaSXNlSjJzbHowa3I0a2dYdkY4YmNvaE4zcHVYemdxSHFBZTVBYWRwSEZuSG1IQ0trTDNjRVJ6YkNhSjVVb1ArZlJaQU0xODFBNWc9PQS2) Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What measurable impact does that have on the business? [Check out the infographic. »](ZKJP4~0pCRN/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/T1dYN0U4Zk9xRGlaSXNlSjJzbHowa3I0a2dYdkY4YmNvaE4zcHVYemdxSHFBZTVBYWRwSEZuSG1IQ0trTDNjRVJ6YkNhSjVVb1ArZlJaQU0xODFBNWc9PQS2) [Discover the Best in Search and Product Solutions]( sponsored report [Discover the Best in Search and Product Solutions]( Heads up: Forrester's new Commerce Search and Product Discovery Q3 2023 report is here, evaluating the top product discovery solutions—and Bloomreach has been named a leader in the field! Find out more about implementing the benefits of a product discovery solution by [downloading the report here. »]( ["It Was a Dark and Stormy Bar Chart…"]( MarketingProfs Master Class for PRO Members There's a reason we tell stories around a campfire instead of sharing infographics. Stories are memorable! In How to Build a Standout Brand, Nick Westergaard reveals how to shape and share your brand's story into an impactful, memorable message. Watch all nine lessons of this Master Class at your own pace. Streaming now for PRO members! [Build a standout brand]( Profs Picks sponsored Can you believe we're nearing the end of the year? We understand the stress: For businesses worldwide, the holiday season can be make or break the bottom line. Sending volumes increase and inbox competition becomes insane. You want your emails to arrive in the inbox, stand out, and yield results. So, to prevent your email campaigns' falling flat because of a lack of planning, get [The 12-Minute Email Marketing Checklist](. It's completely free and will help you execute your email strategy and get a leg up over the competition, from creating the right offers to getting your email list in shape. It takes you through all the critical steps to ensure deliverability and make your holiday season a success. [Get the checklist now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](ZKJP4~0pCN/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/T1dYN0U4Zk9xRGlaSXNlSjJzbHowa3I0a2dYdkY4YmNvaE4zcHVYemdxSHFBZTVBYWRwSEZuSG1IQ0trTDNjRVJ6YkNhSjVVb1ArZlJaQU0xODFBNWc9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](Ebtwq/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/T1dYN0U4Zk9xRGlaSXNlSjJzbHowa3I0a2dYdkY4YmNvaE4zcHVYemdxSHFBZTVBYWRwSEZuSG1IQ0trTDNjRVJ6YkNhSjVVb1ArZlJaQU0xODFBNWc9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How to Craft Your Brand's Elevator Pitch »]( [Unleash the Power of Video Testimonials for B2B Growth »]( [Where Are the AI Jobs Located? [Infographic] »]( [How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast] »]( [B2C Strategies for Better B2B Content Marketing »]( [Empowering B2B Marketing Teams With an AI Content Process »]( News You Can Use Updates from around the industry SYSPRO ERP and SugarCRM Partner to Deliver Comprehensive Product Offering for Optimizing Operations and Driving Additional Revenue [PR Newswire]( SurveyMonkey Adds MaxDiff Analysis to Analyze Best-Worst Rankings [Demand Gen Report]( Qualtrics and WorkJam Partnership Empowers Every Frontline Employee to Deliver Better Customer Experiences [MarTech Series]( Vendasta Raises $20M to Fuel Strategic Acquisitions [PR Newswire](q/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/) Ankona Capital Closes Its Second Fund at $129M to Invest in High-Growth B2B SaaS Companies [Business Wire](EbtDq/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/) Billtrust Wins Best SaaS Website at 2023 WebAwards [PR Newswire]( Upcoming Events OCT 19 [From Choice to Checkout: Insights for Winning the Buyer Journey](mkXrH-3/UitwUWNwSU5wMGdTQktMQkJDV2l6VTdCakxpeGtoSHVxWDFGWEFpYzdGYnFmN1R2Q0FuUGE0RzdhWjNFT3Z6Q3B2MDBvUlEwZkpselpzcC84c1pmaW9GWHgrZUI0amhkbmV4T3FhN3U0eVJBNDBMOHAxUFJtZz09S0/T1dYN0U4Zk9xRGlaSXNlSjJzbHowa3I0a2dYdkY4YmNvaE4zcHVYemdxSHFBZTVBYWRwSEZuSG1IQ0trTDNjRVJ6YkNhSjVVb1ArZlJaQU0xODFBNWc9PQS2) 45-minute webinar | sponsored by Vericast OCT 26 [How to Make Paid Social Work for B2B SaaS]( 45-minute webinar | sponsored by Directive Consulting [MarketingProfs]( Comments? 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