Managing and scaling remote teams, crafting a GTM campaign, using plain language in marketing content, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with email deliverability platform [Zero Bounce]( Wednesday, October 11, 2023 📋 Table of Contents 1. [Five Ways Marketers Can Scale and Lead Remote Teams Effectively]( 2. [Get the 12-Minute Holiday Email Marketing Checklist](ZKJP4jkdFRR/T21IdDY4V0dwK1hvczY5WWFEOVV6U0tQMDAwOTBGaGN3NjFKVmhXOTQwSUozYTVNeWVDakp5MnFudmwrY3dDMW5KQlllVjMxalAzQjJrdWpTRHlUaGtvVnhFM2xvMmk1OURYeTk2VUIvb3lhOTk1NDdza1A3QT09S0/) sponsored 3. [Crafting a Dynamic Go-to-Market Campaign Plan]( 4. [From Choice to Checkout: Insights for Winning the Buyer Journey]( sponsored webinar 5. [The Benefits of Using Plain Language in B2B Healthcare Content](mEz-cYx/T21IdDY4V0dwK1hvczY5WWFEOVV6U0tQMDAwOTBGaGN3NjFKVmhXOTQwSUozYTVNeWVDakp5MnFudmwrY3dDMW5KQlllVjMxalAzQjJrdWpTRHlUaGtvVnhFM2xvMmk1OURYeTk2VUIvb3lhOTk1NDdza1A3QT09S0/bnBwWjJwNWFkRlRzT3h3aW41Rmc1Y05FSmUvTUl1eVJNM2o2ajIwcU5zM1BTV2hTbVhYM2xrYTdCMDIzbDFQc3lraG5aVGg4dCtmOXJ1QTJiTFRpY3c9PQS2) 6. [Make It Dead Simple to Work With You]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Five Ways Marketers Can Scale and Lead Remote Teams Effectively]( article [Five Ways Marketers Can Scale and Lead Remote Teams Effectively]( Managing remote teams is not just about having virtual meetings ad nauseam. This article explores other ways of securing performance and cohesion in [remote marketing teams. »]( [Get the 12-Minute Holiday Email Marketing Checklist]( sponsored [Get the 12-Minute Holiday Email Marketing Checklist]( Under pressure to boost your email marketing ROI this holiday season? Use this checklist to stay focused and create winning campaigns from start to finish. It's only a 12-minute read! [Get your copy now. »]( [Crafting a Dynamic Go-to-Market Campaign Plan]( video [Crafting a Dynamic Go-to-Market Campaign Plan]( Ever felt like your go-to-market (GTM) campaign plan was set in stone, only to realize that it needs to be as dynamic as the market itself? If so, this episode of the Marketing Smarts Live Show is a must-watch. [Tune in! »]( [From Choice to Checkout: Insights for Winning the Buyer Journey]( sponsored webinar [From Choice to Checkout: Insights for Winning the Buyer Journey]( What resonates with today's buyers? Attitudes around hot-button issues such as privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can [meet their expectations. »](A/T21IdDY4V0dwK1hvczY5WWFEOVV6U0tQMDAwOTBGaGN3NjFKVmhXOTQwSUozYTVNeWVDakp5MnFudmwrY3dDMW5KQlllVjMxalAzQjJrdWpTRHlUaGtvVnhFM2xvMmk1OURYeTk2VUIvb3lhOTk1NDdza1A3QT09S0/bnBwWjJwNWFkRlRzT3h3aW41Rmc1Y05FSmUvTUl1eVJNM2o2ajIwcU5zM1BTV2hTbVhYM2xrYTdCMDIzbDFQc3lraG5aVGg4dCtmOXJ1QTJiTFRpY3c9PQS2) [The Benefits of Using Plain Language in B2B Healthcare Content]( research [The Benefits of Using Plain Language in B2B Healthcare Content]( Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using this sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals. [Check out the study findings. »]( [Make It Dead Simple to Work With You]( MarketingProfs Working Webinar for PRO Members Customers want it easy. So make it easy to work with you! Demand gen genius Kenda Macdonald walks you through her brain-science-based demand gen program, showing you step-by-step how to tap into buyer behavior. Discover how to make your brand the only one worth buying from in the four-part Score, Plan, Convert: Demand Generation Working Webinar. Now available to PRO members. [Get started with Kenda's system]( Profs Picks sponsored Can you believe we're nearing the end of the year? We understand the stress: For businesses worldwide, the holiday season can be make or break the bottom line. Sending volumes increase and inbox competition becomes insane. You want your emails to arrive in the inbox, stand out, and yield results. So, to prevent your email campaigns' falling flat because of a lack of planning, get [The 12-Minute Email Marketing Checklist](. It's completely free and will help you execute your email strategy and get a leg up over the competition, from creating the right offers to getting your email list in shape. It takes you through all the critical steps to ensure deliverability and make your holiday season a success. [Get the checklist now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast] »]( [B2C Strategies for Better B2B Content Marketing »](_zFX/T21IdDY4V0dwK1hvczY5WWFEOVV6U0tQMDAwOTBGaGN3NjFKVmhXOTQwSUozYTVNeWVDakp5MnFudmwrY3dDMW5KQlllVjMxalAzQjJrdWpTRHlUaGtvVnhFM2xvMmk1OURYeTk2VUIvb3lhOTk1NDdza1A3QT09S0/bnBwWjJwNWFkRlRzT3h3aW41Rmc1Y05FSmUvTUl1eVJNM2o2ajIwcU5zM1BTV2hTbVhYM2xrYTdCMDIzbDFQc3lraG5aVGg4dCtmOXJ1QTJiTFRpY3c9PQS2) [Empowering B2B Marketing Teams With an AI Content Process »]( [When AI Is Too Much: How to Balance Human and AI Marketing »]( [How B2B Firms' CRM Usage Is Evolving »]( [Are Businesses Creating AI Guidelines for Employees? »]( News You Can Use Updates from around the industry MRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue Teams [MarTech Series]( Bazaarvoice Acquires affable.ai Creator Marketing Platform [MarTech Series]( Demandbase Recognized in Marketing and Sales Data Providers for B2B Landscape Report [PR Newswire]( Alpha Content Company Completes Rebranding to Reflect New Content Marketing Services [PR.com]( GlobalMeet Webcast Announces Strategic Partnership With Hive Streaming for Elevated Virtual Event Experiences [MarTech Series]( Upcoming Events OCT 19 [From Choice to Checkout: Insights for Winning the Buyer Journey]( 45-minute webinar | sponsored by Vericast OCT 26 [How to Make Paid Social Work for B2B SaaS](-/T21IdDY4V0dwK1hvczY5WWFEOVV6U0tQMDAwOTBGaGN3NjFKVmhXOTQwSUozYTVNeWVDakp5MnFudmwrY3dDMW5KQlllVjMxalAzQjJrdWpTRHlUaGtvVnhFM2xvMmk1OURYeTk2VUIvb3lhOTk1NDdza1A3QT09S0/bnBwWjJwNWFkRlRzT3h3aW41Rmc1Y05FSmUvTUl1eVJNM2o2ajIwcU5zM1BTV2hTbVhYM2xrYTdCMDIzbDFQc3lraG5aVGg4dCtmOXJ1QTJiTFRpY3c9PQS2) 45-minute webinar | sponsored by Directive Consulting [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.