How to 'date' AI, CMO and CFO collaboration, ChatGPT tone modifiers, insights for the buyer journey, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with email deliverability platform [Zero Bounce]( Tuesday, October 10, 2023 📋 Table of Contents 1. [How Communications Pros Should 'Date' AI](ZKJP48b-hR~/YkxFbjBMckh6SDk5R1dReWVjYTZHbG1USllIMjhkMndkT09DbkRKRWNvZ3Fxa2tPY2ZMRlBCcnk2RWJGc2xHWEhRNk5PY04xQ0Erdm5PTWhQVXhVRm0rTHRvZWxkSy84RHRZZk12aGJRWEVocjZyb2JsM3pqUT09S0/aXFDLzkveHcxSFZYR2E2UXdjYmsxZit2T2cvMzRZc1ZEbXAzby85K0YzcElTRnQvRWhkNWllMHQyTFo5N0tZWklVT3o1Mnp4T3Jhc2I1ci9NWWtFSUE9PQS2) 2. [Get the 12-Minute Holiday Email Marketing Checklist]( sponsored 3. [How Well Are CMOs and CFOs Collaborating?]( 4. [From Choice to Checkout: Insights for Winning the Buyer Journey]( sponsored webinar 5. [12 Useful ChatGPT Tone Modifiers for AI-Generated Content]( 6. [More Time = More Trust]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [How Communications Pros Should 'Date' AI]( article [How Communications Pros Should 'Date' AI]( Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can [help you embrace AI. »](mRFY/YkxFbjBMckh6SDk5R1dReWVjYTZHbG1USllIMjhkMndkT09DbkRKRWNvZ3Fxa2tPY2ZMRlBCcnk2RWJGc2xHWEhRNk5PY04xQ0Erdm5PTWhQVXhVRm0rTHRvZWxkSy84RHRZZk12aGJRWEVocjZyb2JsM3pqUT09S0/aXFDLzkveHcxSFZYR2E2UXdjYmsxZit2T2cvMzRZc1ZEbXAzby85K0YzcElTRnQvRWhkNWllMHQyTFo5N0tZWklVT3o1Mnp4T3Jhc2I1ci9NWWtFSUE9PQS2) sponsored [Get the 12-Minute Holiday Email Marketing Checklist]( Under pressure to boost your email marketing ROI this holiday season? Use this checklist to stay focused and create winning campaigns from start to finish. It's only a 12-minute read! [Get your copy now. »]( [How Well Are CMOs and CFOs Collaborating?](TaR/YkxFbjBMckh6SDk5R1dReWVjYTZHbG1USllIMjhkMndkT09DbkRKRWNvZ3Fxa2tPY2ZMRlBCcnk2RWJGc2xHWEhRNk5PY04xQ0Erdm5PTWhQVXhVRm0rTHRvZWxkSy84RHRZZk12aGJRWEVocjZyb2JsM3pqUT09S0/aXFDLzkveHcxSFZYR2E2UXdjYmsxZit2T2cvMzRZc1ZEbXAzby85K0YzcElTRnQvRWhkNWllMHQyTFo5N0tZWklVT3o1Mnp4T3Jhc2I1ci9NWWtFSUE9PQS2) research [How Well Are CMOs and CFOs Collaborating?]( Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG. [Check out the study findings. »]( [From Choice to Checkout: Insights for Winning the Buyer Journey]( sponsored webinar [From Choice to Checkout: Insights for Winning the Buyer Journey]( What resonates with today's buyers? Attitudes around hot-button issues such as privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can [meet their expectations. »](jVLS9~rygTGD/YkxFbjBMckh6SDk5R1dReWVjYTZHbG1USllIMjhkMndkT09DbkRKRWNvZ3Fxa2tPY2ZMRlBCcnk2RWJGc2xHWEhRNk5PY04xQ0Erdm5PTWhQVXhVRm0rTHRvZWxkSy84RHRZZk12aGJRWEVocjZyb2JsM3pqUT09S0/aXFDLzkveHcxSFZYR2E2UXdjYmsxZit2T2cvMzRZc1ZEbXAzby85K0YzcElTRnQvRWhkNWllMHQyTFo5N0tZWklVT3o1Mnp4T3Jhc2I1ci9NWWtFSUE9PQS2) [12 Useful ChatGPT Tone Modifiers for AI-Generated Content]( infographic [12 Useful ChatGPT Tone Modifiers for AI-Generated Content](/YkxFbjBMckh6SDk5R1dReWVjYTZHbG1USllIMjhkMndkT09DbkRKRWNvZ3Fxa2tPY2ZMRlBCcnk2RWJGc2xHWEhRNk5PY04xQ0Erdm5PTWhQVXhVRm0rTHRvZWxkSy84RHRZZk12aGJRWEVocjZyb2JsM3pqUT09S0/aXFDLzkveHcxSFZYR2E2UXdjYmsxZit2T2cvMzRZc1ZEbXAzby85K0YzcElTRnQvRWhkNWllMHQyTFo5N0tZWklVT3o1Mnp4T3Jhc2I1ci9NWWtFSUE9PQS2) Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want. [Check out the infographic. »]( [More Time = More Trust](jVLS9~rygTD/YkxFbjBMckh6SDk5R1dReWVjYTZHbG1USllIMjhkMndkT09DbkRKRWNvZ3Fxa2tPY2ZMRlBCcnk2RWJGc2xHWEhRNk5PY04xQ0Erdm5PTWhQVXhVRm0rTHRvZWxkSy84RHRZZk12aGJRWEVocjZyb2JsM3pqUT09S0/aXFDLzkveHcxSFZYR2E2UXdjYmsxZit2T2cvMzRZc1ZEbXAzby85K0YzcElTRnQvRWhkNWllMHQyTFo5N0tZWklVT3o1Mnp4T3Jhc2I1ci9NWWtFSUE9PQS2) MarketingProfs Master Class for PRO Members The more time prospects spend on your site, the more trust you earn from them. So when you find out what loses their attention, you're halfway to fixing the leak. Find and fix your leaks with Christopher S. Penn's Master Class, Google Analytics 4 for Marketers. Chris walks you through GA4's tools with a focus on what marketers like you need to know. Available to PRO members now! [Find and fix your leaks]( Profs Picks sponsored Can you believe we're nearing the end of the year? We understand the stress: For businesses worldwide, the holiday season can be make or break the bottom line. Sending volumes increase and inbox competition becomes insane. You want your emails to arrive in the inbox, stand out, and yield results. So, to prevent your email campaigns' falling flat because of a lack of planning, get [The 12-Minute Email Marketing Checklist](. It's completely free and will help you execute your email strategy and get a leg up over the competition, from creating the right offers to getting your email list in shape. It takes you through all the critical steps to ensure deliverability and make your holiday season a success. [Get the checklist now](9/YkxFbjBMckh6SDk5R1dReWVjYTZHbG1USllIMjhkMndkT09DbkRKRWNvZ3Fxa2tPY2ZMRlBCcnk2RWJGc2xHWEhRNk5PY04xQ0Erdm5PTWhQVXhVRm0rTHRvZWxkSy84RHRZZk12aGJRWEVocjZyb2JsM3pqUT09S0/). Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](0fW/YkxFbjBMckh6SDk5R1dReWVjYTZHbG1USllIMjhkMndkT09DbkRKRWNvZ3Fxa2tPY2ZMRlBCcnk2RWJGc2xHWEhRNk5PY04xQ0Erdm5PTWhQVXhVRm0rTHRvZWxkSy84RHRZZk12aGJRWEVocjZyb2JsM3pqUT09S0/aXFDLzkveHcxSFZYR2E2UXdjYmsxZit2T2cvMzRZc1ZEbXAzby85K0YzcElTRnQvRWhkNWllMHQyTFo5N0tZWklVT3o1Mnp4T3Jhc2I1ci9NWWtFSUE9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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