B2B strategies for B2B marketing, creating human-like interactions, finding AI jobs, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with programmatic advertising platform [StackAdapt]( Thursday, October 5, 2023 [Free today: B2B Forum Livestream Lite!]( Tune into the B2B Forum Livestream. B2B marketers from around the globe are tuning in to the free B2B Forum Livestream Lite. Don't miss today's informative sessions and inspirational keynote! And hey, if you want to bring a friend, that's alright with us. [Here's where to register now.]( 📋 Table of Contents 1. [B2C Strategies for Better B2B Content Marketing]( 2. [Automate Your Way to B2B Audience Targeting Using Programmatic ABM]( sponsored 3. [How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World]( 4. [Transform Your Omnichannel Marketing in Five Steps]( sponsored guide 5. [Where Are the AI Jobs Located?]( 6. [Inbound Links to Increase Your SEO](/K1RXRzY1VnBHSm5rUGE0U3JjemEzWDBKdHcyOEpwb3NpeTFBWnprdVoxVXhZVFdYeFg0b0JmaXdZZU1mZm9TUExXN0hVSlluWURjSnpESmowczRVQlNXRnJqbEIvUFIyZjZEVE1nK2trSjkzeGZYdzY2L3oyUT09S0/aUJSVFcxVkJzUzVCb0hRcGJCNkdRUDBFcFc3djlEU2hSdDZoanhFWGtGeUFVdmhlZmh2OS94Z2VjTjZVNmFxUzdjdmV5TnhTR1RUODE0aWNIV0RjSGc9PQS2) MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [B2C Strategies for Better B2B Content Marketing](ZKJP4ey7B6/K1RXRzY1VnBHSm5rUGE0U3JjemEzWDBKdHcyOEpwb3NpeTFBWnprdVoxVXhZVFdYeFg0b0JmaXdZZU1mZm9TUExXN0hVSlluWURjSnpESmowczRVQlNXRnJqbEIvUFIyZjZEVE1nK2trSjkzeGZYdzY2L3oyUT09S0/aUJSVFcxVkJzUzVCb0hRcGJCNkdRUDBFcFc3djlEU2hSdDZoanhFWGtGeUFVdmhlZmh2OS94Z2VjTjZVNmFxUzdjdmV5TnhTR1RUODE0aWNIV0RjSGc9PQS2) article [B2C Strategies for Better B2B Content Marketing](jVLS9~_zXtp/K1RXRzY1VnBHSm5rUGE0U3JjemEzWDBKdHcyOEpwb3NpeTFBWnprdVoxVXhZVFdYeFg0b0JmaXdZZU1mZm9TUExXN0hVSlluWURjSnpESmowczRVQlNXRnJqbEIvUFIyZjZEVE1nK2trSjkzeGZYdzY2L3oyUT09S0/aUJSVFcxVkJzUzVCb0hRcGJCNkdRUDBFcFc3djlEU2hSdDZoanhFWGtGeUFVdmhlZmh2OS94Z2VjTjZVNmFxUzdjdmV5TnhTR1RUODE0aWNIV0RjSGc9PQS2) It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. [Here are some ideas. »]( [Automate Your Way to B2B Audience Targeting Using Programmatic ABM]( sponsored [Automate Your Way to B2B Audience Targeting Using Programmatic ABM]( Fully 72% of B2B marketers say that account-based marketing delivers a higher ROI than any other strategy. StackAdapt’s free, on-demand webinar will give you the play-by-play for building a programmatic ABM strategy that will supercharge your sales cycle! [Learn more here. »](4J6/K1RXRzY1VnBHSm5rUGE0U3JjemEzWDBKdHcyOEpwb3NpeTFBWnprdVoxVXhZVFdYeFg0b0JmaXdZZU1mZm9TUExXN0hVSlluWURjSnpESmowczRVQlNXRnJqbEIvUFIyZjZEVE1nK2trSjkzeGZYdzY2L3oyUT09S0/) [How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World]( podcast [How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World]( Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more. [Read more and listen in. »]( [Transform Your Omnichannel Marketing in Five Steps]( sponsored guide [Transform Your Omnichannel Marketing in Five Steps]( When B2B competition is fierce—in other words, every day—you can't wait for customers to find you; you have to go beyond the competition. Check out this free guide to discover how omnichannel marketing propels your business into the hearts, minds, and wallets of customers. [Get the report now. »](jVLS9~_zXtGp/K1RXRzY1VnBHSm5rUGE0U3JjemEzWDBKdHcyOEpwb3NpeTFBWnprdVoxVXhZVFdYeFg0b0JmaXdZZU1mZm9TUExXN0hVSlluWURjSnpESmowczRVQlNXRnJqbEIvUFIyZjZEVE1nK2trSjkzeGZYdzY2L3oyUT09S0/aUJSVFcxVkJzUzVCb0hRcGJCNkdRUDBFcFc3djlEU2hSdDZoanhFWGtGeUFVdmhlZmh2OS94Z2VjTjZVNmFxUzdjdmV5TnhTR1RUODE0aWNIV0RjSGc9PQS2) [Where Are the AI Jobs Located?](V/K1RXRzY1VnBHSm5rUGE0U3JjemEzWDBKdHcyOEpwb3NpeTFBWnprdVoxVXhZVFdYeFg0b0JmaXdZZU1mZm9TUExXN0hVSlluWURjSnpESmowczRVQlNXRnJqbEIvUFIyZjZEVE1nK2trSjkzeGZYdzY2L3oyUT09S0/aUJSVFcxVkJzUzVCb0hRcGJCNkdRUDBFcFc3djlEU2hSdDZoanhFWGtGeUFVdmhlZmh2OS94Z2VjTjZVNmFxUzdjdmV5TnhTR1RUODE0aWNIV0RjSGc9PQS2) infographic [Where Are the AI Jobs Located?]( Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources. [Check out the infographic. »]( [Inbound Links to Increase Your SEO]( MarketingProfs Master Class for PRO members SEO algos are always changing. But quality inbound links will always be a factor. Now you can jump higher on Google's SERP with SEO superstar Andy Crestodina's PRO-level Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers. He'll reveal how to attract more inbound links—and many other SEO strategies—so your website gets the attention it deserves. [Here's how to get those links.]( Profs Picks sponsored As a marketer, you know that the current B2B digital marketing landscape is dependent on data-driven audience targeting. Most marketers say that account-based marketing is the most effective strategy. So, are you ready to start building your programmatic ABM strategy to supercharge your sales cycle? StackAdapt's [on-demand webinar]( will teach you to align your campaign types with business objectives in the sales funnel, from awareness, interest, and evaluation to eventual conversion. You'll also discover how to measure the success of your ABM efforts. Implement a successful programmatic ABM strategy with StackAdapt by [checking out the free webinar now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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