Generative AI and its impact on marketing, SEO, PR crisis management, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with SaaS performance marketing agency [Directive]( Thursday, September 28, 2023 [Reason #2 to Attend B2B Forum]( Step right up, win a prize! Need to unwind? Leave your cares at the door at the B2B Carnival! Grab some popcorn, win a prize, and connect with your inner child—and your new B2B besties! Code COUNTDOWN saves you 15% on in-person passes. [Run off and join the B2B Forum]( 📋 Table of Contents 1. [Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare]( 2. [Three Keys to Safely Using Generative AI in Marketing]( sponsored article 3. [How Artificial Intelligence Is Impacting SEO]( 4. [Overwhelmed by AI? Start Here]( sponsored webinar 5. [Emerging B2B Trends You Need to Know]( 6. 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[Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare]( article [Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare]( Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to [prepare for possible crises. »]( [LinkedIn Conversation Ads That Actually Work]( sponsored [LinkedIn Conversation Ads That Actually Work]( LinkedIn conversation ads is one of the most underrated ad units in B2B. They're a powerful way to book sales meetings. If you're looking for your next revenue channel, [check out this step-by-step guide. »]( [Three Keys to Safely Using Generative AI in Marketing]( sponsored article [Three Keys to Safely Using Generative AI in Marketing](ZKJPX7v2FD/N0tRQTJyVEFWVTJUZktmMmNKNEVPYmJKWmJ1cXRMSU16YVRHWkI3R2dTZWNEQ3IvdU1wb3ZpSVI2RFZUTCtxbjZMVzNTVGgzaW9DbVlyMDVMdk1PRmltM2NadUtaUk9WeUNRSkZpRFZhczhCZStPM2pLVWZtQT09S0/TjBFWE1hTmpFdjQ2V0hPdUFTalVSc3hKVzRYQ012ZXJjWklMMlduWm8wS2ZoUVY5SEo2Q1ZoRENjY1d1c2tCL1RuaFhZMkQ5Um5oV2oxN2JvcWQyWlE9PQS2) Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? [Here are three tips. »]( [How Artificial Intelligence Is Impacting SEO]( podcast [How Artificial Intelligence Is Impacting SEO]( Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more. [Read more and listen in. »]( [Overwhelmed by AI? Start Here]( sponsored webinar [Overwhelmed by AI? Start Here]( If you feel overwhelmed by AI and its implications, you're not alone. A stacked panel of industry experts will be sharing their experiences and challenges in deploying AI solutions in this FREE webinar. Get equipped with the knowledge and tools your organization needs [for AI success. »]( [Emerging B2B Trends You Need to Know]( infographic [Emerging B2B Trends You Need to Know]( B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to a recent survey conducted by B2B Reviews. [Check out the infographic. »]( [Do You Have Your Free Livestream Lite Pass?]( MarketingProfs event [Do You Have Your Free Livestream Lite Pass?](zc7W/N0tRQTJyVEFWVTJUZktmMmNKNEVPYmJKWmJ1cXRMSU16YVRHWkI3R2dTZWNEQ3IvdU1wb3ZpSVI2RFZUTCtxbjZMVzNTVGgzaW9DbVlyMDVMdk1PRmltM2NadUtaUk9WeUNRSkZpRFZhczhCZStPM2pLVWZtQT09S0/TjBFWE1hTmpFdjQ2V0hPdUFTalVSc3hKVzRYQ012ZXJjWklMMlduWm8wS2ZoUVY5SEo2Q1ZoRENjY1d1c2tCL1RuaFhZMkQ5Um5oV2oxN2JvcWQyWlE9PQS2) Interested in new marketing ideas and methods but can't make your way to B2B Forum? Join us online with a FREE Livestream Lite pass! Get informed and inspired with two keynotes, eight info-dense presentations, and the creativity-expanding Dine & Doodle experience—all from the comfort of, well, wherever you happen to be on Oct 5-6. [Save my seat with Livestream Lite! »]( [Attract the Right Prospects]( MarketingProfs Master Class for PRO Members How do you attract the right prospects to your solutions? With a valuable piece of content that collects contact info from your ideal buyers. That is called a lead magnet. And Kenda Macdonald will tell you everything you need to know about creating your own lead magnet in Lesson 8 of her Master Class, The Secret to My (Demand Gen) Success. All 23 video lessons are available to PRO members. Not yet a PRO? Upgrade now! [Attract buyers with a lead magnet]( Profs Picks sponsored The paid media landscape is always changing. Do you know which current paid platforms are setting your company up for faster, more cost-efficient growth? That knowledge can not only streamline your sales and marketing strategies but also optimize them for success. And to do that, you need data. Check out [The Verdict by Directive Consulting](, the comprehensive and always-updated collection of industrywide SaaS marketing metrics that will give you valuable insights into the top 2023 paid media platforms for SaaS: Google, LinkedIn, Facebook, Bing, and Capterra. You can dive into key metrics from each of those five major platforms and get strategies for how to use them to generate your greatest ROI. [Get the report now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](KF_/N0tRQTJyVEFWVTJUZktmMmNKNEVPYmJKWmJ1cXRMSU16YVRHWkI3R2dTZWNEQ3IvdU1wb3ZpSVI2RFZUTCtxbjZMVzNTVGgzaW9DbVlyMDVMdk1PRmltM2NadUtaUk9WeUNRSkZpRFZhczhCZStPM2pLVWZtQT09S0/TjBFWE1hTmpFdjQ2V0hPdUFTalVSc3hKVzRYQ012ZXJjWklMMlduWm8wS2ZoUVY5SEo2Q1ZoRENjY1d1c2tCL1RuaFhZMkQ5Um5oV2oxN2JvcWQyWlE9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. 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