How to Use Gen AI

A monthly communications newsletter from Ann Handley (with a monthly picture of her dog.) [MarketingProfs Communication Today] September 2023 How to Use Gen AI For some of us, AI isn't a writing tool. But it's still useful. I don't use Generative AI to write. Writing is thinking. I like the process. (I need the process.) But using Generative AI as an accelerator? That I like. * * * So how do we balance the human and the robot to make the best use of each? A few months ago, Avinash Kaushik shared a [framework]( for how we might apply AI to the tasks we do every day. I riffed on Avinash's framework, adapting it for writing and content. And adding more detail to answer the question: How can AI help us best? Which includes, by the way, no AI at all. Here's what I came to: [How to Use AI] What kind of tasks are under each? ⚙️ Utility Player is AI that is heavy on automation. Minimal human involvement. Usually task-specific. » Tasks like content summarizing, editing/grammar assist, meta descriptions for SEO, optimizing, product descriptions, fact sheets, translation, transcribing. 👯 Wingperson is AI that works alongside you, helping you tease more out of what you're creating. The mix of human/robot involvement is more level. » Tasks like brainstorming, connecting disparate ideas, outlining a new piece, mimicking dialogue, personalizing, sentiment analysis, remixing content for social, reimagining one content asset into another, simplifying complex research or text, suggesting subject lines. 🧚 Fairy Godmother is AI that gives you a foothold, a place to begin. Not sure what to write? Ask the Fairy. (FAIry?) After some minimal robot involvement, it's all you and your fingers and brain. You're off and running. » Tasks like a reality check ("What am I missing?"), playing ("Write a limerick to wish my dog Augie a happy birthday"), stylizing ("Write in the style of Taylor Swift or Geoffrey Chaucer"), eliminating writer's block (fear of the blank page). 🙅‍♂️ No AI. There are times when we don't want to use AI. That'll be different for each of us. But for me... it's when I need to think through how I feel about something. AI is here, for better or worse. But mostly—I've decided to think—for the better. [Ann Handley] [Ann Handley] Chief Content Officer, MarketingProfs Author, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content [Join us at MarketingProfs B2B Forum in Boston, Oct. 4-6]( Want More on How AI Will Impact Your Marketing & Career? The [MarketingProfs B2B Forum]( in Boston, Oct. 4-6, will feature seven actionable sessions on AI—along with scores of others on other vital topics for marketers—presented by world-class experts. Discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Tactical sessions. Inspirational keynotes. Off-the-clock antics. Immeasurable connections with fellow marketers... [Register Today ►]( Marketing Communication Resources [Webinar] [From Overwhelmed to AI-nspired]( [Webinar] Learn from this knowledgeable panel of AI practitioners who share their experiences and challenges in deploying AI solutions. [Article] [Should B2B Marketing Embrace ChatGPT?]( [Article] A perspective from a marcom pro on how to view ChatGPT. [Article] [AI Use Cases for 4 Content Types]( [Article] Writer CEO May Habib on ai use cases for four content types. A Message From Augie Handley [Augie!] Augie Handley: Back-to-school portrait [MarketingProfs] Your Communication Today Team Your team for this issue (in alphabetical order): Megan Cordero, production director; Vahe Habeshian, publications director; Ann Handley, chief content officer; Augie Handley, naps expert. [MarketingProfs]( Copyright © 2000–2023 MarketingProfs, LLC All Rights Reserved This email was sent to {EMAIL} as part of your MarketingProfs subscription. If you prefer to no longer receive MarketingProfs Communication Today, you can always [leave this list](WyACb/aEVnZ0RjcUY3NWsyRHhEK3JwTlNIOUFBSExiYkhmeDE4OG1wMVR1VHRiNXRSNkJwQldOdXB5M1NDL29STTh1aGJVcmlYRnNHaTFsRElZTXNWUjlKVGlqMjdjTWcvT2ZuT2RqUmE4bnlmN2tjcTZLWTNrNXZwQT09S0/YjhXa05JN1kwSjcvb2ZLQ0lUc1BUMVFKNlMwUzBXc2QwOFJlbzJyek5lSm1TU1RWdUE3UGRuN0g1VEwrT1JnVQS2). Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy. MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625