A monthly communications newsletter from Ann Handley (with a monthly picture of her dog.) [MarketingProfs Communication Today] September 2023 How to Use Gen AI
For some of us, AI isn't a writing tool. But it's still useful.
I don't use Generative AI to write. Writing is thinking. I like the process. (I need the process.) But using Generative AI as an accelerator? That I like.
* * * So how do we balance the human and the robot to make the best use of each? A few months ago, Avinash Kaushik shared a [framework]( for how we might apply AI to the tasks we do every day. I riffed on Avinash's framework, adapting it for writing and content. And adding more detail to answer the question: How can AI help us best? Which includes, by the way, no AI at all. Here's what I came to:
[How to Use AI]
What kind of tasks are under each? âï¸ Utility Player is AI that is heavy on automation. Minimal human involvement. Usually task-specific. » Tasks like content summarizing, editing/grammar assist, meta descriptions for SEO, optimizing, product descriptions, fact sheets, translation, transcribing. ð¯ Wingperson is AI that works alongside you, helping you tease more out of what you're creating. The mix of human/robot involvement is more level. » Tasks like brainstorming, connecting disparate ideas, outlining a new piece, mimicking dialogue, personalizing, sentiment analysis, remixing content for social, reimagining one content asset into another, simplifying complex research or text, suggesting subject lines. ð§ Fairy Godmother is AI that gives you a foothold, a place to begin. Not sure what to write? Ask the Fairy. (FAIry?) After some minimal robot involvement, it's all you and your fingers and brain. You're off and running. » Tasks like a reality check ("What am I missing?"), playing ("Write a limerick to wish my dog Augie a happy birthday"), stylizing ("Write in the style of Taylor Swift or Geoffrey Chaucer"), eliminating writer's block (fear of the blank page). ð
ââï¸ No AI. There are times when we don't want to use AI. That'll be different for each of us. But for me... it's when I need to think through how I feel about something. AI is here, for better or worse. But mostly—I've decided to think—for the better. [Ann Handley]
[Ann Handley]
Chief Content Officer, MarketingProfs
Author, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content [Join us at MarketingProfs B2B Forum in Boston, Oct. 4-6](
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Your Communication Today Team
Your team for this issue (in alphabetical order): Megan Cordero, production director; Vahe Habeshian, publications director; Ann Handley, chief content officer; Augie Handley, naps expert.
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