Email marketing: tips and hacks, suppression lists; the writing GPS; building a social media audience; and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, September 15, 2023 [Reason #9 to Attend B2B Forum]( Drawing on inspiration. Refresh your mind and your stomach at the much-anticipated lunchtime Dine & Doodle shenanigan! Code COUNTDOWN saves you 15% on in-person passes. [Sharpen your mind at Dine & Doodle]( 📋 Table of Contents 1. [How to Use Email Suppression Lists for Better Email Marketing](wAYSmx/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) 2. [Elevate Your B2B Demand Generation Strategy]( MarketingProfs Friday Forum 3. [Tips, Tricks, and Hacks for B2B Email Marketing Success]( 4. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( 5. [The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good](S_/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) 6. [Does Marketing Leadership Value Team Training?](V/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) MarketingProfs Report 7. [Create The Conversation]( MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [How to Use Email Suppression Lists for Better Email Marketing]( article [How to Use Email Suppression Lists for Better Email Marketing](YrR0Cj/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. [Here's how. »]( [Elevate Your B2B Demand Generation Strategy]( MarketingProfs Friday Forum [Elevate Your B2B Demand Generation Strategy]( Demand generation is essential to B2B marketing. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss these three expert-led sessions where you'll get the best demand gen strategies, tactics, and tips [you need to know now. »]( [Tips, Tricks, and Hacks for B2B Email Marketing Success](SZ_/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) video [Tips, Tricks, and Hacks for B2B Email Marketing Success]( The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success. [Tune in! »](N2JZW/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) [The Marketers You'd Like to Market To? They're Here at MarketingProfs!](eg8JpA/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »]( [The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good]( article from the archives [The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good]( Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But [The Writing GPS is here to help. »]( [Does Marketing Leadership Value Team Training?]( MarketingProfs report [Does Marketing Leadership Value Team Training?]( The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. [Get the free report now! »]( [Create The Conversation](eg8JA/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) MarketingProfs Working Webinar for PRO Members Social media connects people through public conversations. So get your brand at the center of those conversations! Zontee Hou, head of strategy at Convince & Convert, reveals how in her four-part "Building Brand Trust Through Social Media" Working Webinar series. You could have a thriving, engaged audience by this time next month. Stream this Working Webinar series now! [Build your social media audience]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](0qYHw/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to [up your game with AI](. September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are [AI Prompts]( with Marcus Nelson, [Email Marketing]( with Jay Schwedelson, and [Content Marketing]( with Ashley Faus. The pluses of being PRO never end! Did You Miss Us? Recent MarketingProfs content [Direct Mail Marketing's Top Advantages and Challenges »]( [What Top Salespeople Do Differently Across the Sales Cycle [Infographic] »]( [How B2B Marketers Can Shift to Buying Groups in Three Months or Less »](wAYSx/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) [How Audience Research Shapes Interactive Experiences That Convert »]( [How Marketers Can Use Identity Graphs to Understand Their Customers Better »]( [Build B2B Marketing Trust With Evidence-Based Content »](YrR0CYj/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) News You Can Use Updates from around the industry Intellimize Powers Precision Marketing With 6sense [Benzinga]( AwareX and Partners Present Groundbreaking Catalyst Project Focused on Employee Digital Engagement for B2B Customers [PR Newswire]( Semrush Launches Annual Global Issues Index, Inspiring Organizations to Drive Corporate Social Responsibility Efforts [MarTech Series](jVLS9qm8jHp/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/) ITMunch Launches Advanced B2B Lead Generation Services for Business Growth [Digital Journal]( RainFocus Introduces New Industry Resource for Measuring Event ROI [MarTech Series]( OZ Digital Consulting Takes Lead in Azure Cloud Ops With New SVP Hire [PR Newswire]( Upcoming Events SEP 15 [Demand Generation Friday Forum]( 3 sessions on demand gen | sponsored by Cvent SEP 19 [How B2B Brands Grow: The Science of Marketing Effectiveness]( 45-minute webinar with Ty Heath SEP 28 [From Overwhelmed to AI-nspired]( 60-minute webinar | sponsored by Drift OCT 4-6 [MarketingProfs B2B Forum](/L29hUWpjNUs2UytNYXFNUFQ4YXo0UzZYVlBlenNjV3lSekJ6V2VBcG5hWEs5eE9PcDZjNFk0SUdWQWtJMnRuUk1QSmNpMDNFUlB6T0JLa1ZLY1FaQmNpZnIwZHIxbzlPUXFLNWhvVzBELzNGSVBlcUtxeWpmZz09S0/UUd5bVlDZisyS2kxR1prSW0yNmxlRmRvQStYa0FJMEg5NDM2c2cxRHd5WlZwd0ZNQW13dFl0bXQxRkRKZUpsQ0kxVUJWN3I3OHBOcDlNSUR1cVR2cHc9PQS2) Join us live in Boston or online for insight-packed sessions, full-day workshops, and unforgettable activities [MarketingProfs]( Comments? 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