Creating insightful and relevant content, focused flexibility, companies' AI concerns, email myths debunked, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Wednesday, September 6, 2023 [Reason #15 to Attend B2B Forum]( Join your people. Feeling burned out after the last few years? It's time to recharge with fellow marketers who get you: your challenges, your loneliness, and your successes. Code COUNTDOWN saves you 15% on in-person passes! [Recharge with your peeps](v/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) 📋 Table of Contents 1. [Stop the Churn: Why Less Is More in B2B Content Marketing]( 2. [Email Marketing Myths Debunked]( sponsored webinar 3. [Flexibility That's Focused to Attain B2B Marketing Nirvana]( 4. [Does Marketing Leadership Value Team Training?]( MarketingProfs report 5. [Why Some Companies Are Not Increasing Spend on Generative AI]( 6. [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( 7. [Can You Stop Your Watch to Save Time?]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Stop the Churn: Why Less Is More in B2B Content Marketing]( article [Stop the Churn: Why Less Is More in B2B Content Marketing]( B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are [some tips for where to start. »]( [Email Marketing Myths Debunked](bPYcm/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) sponsored webinar [Email Marketing Myths Debunked]( There are a lot of opinions about maximizing your email marketing results. Experts argue on both sides of every variable. After months of testing best-practices, Kelsey Yen and Matt Sailor will reveal in this webinar what actually works in B2B emails and how you can apply those ideas to [your own email campaigns. »]( [Flexibility That's Focused to Attain B2B Marketing Nirvana](YVj0C9/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) video [Flexibility That's Focused to Attain B2B Marketing Nirvana](bPYcmm/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) "Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's shoes, if we want to go down that road, and try to think, What's going on here?" says this week's guest. [Tune in! »]( [Does Marketing Leadership Value Team Training?]( MarketingProfs report [Does Marketing Leadership Value Team Training?]( The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. [Get the free report now! »](-/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) [Why Some Companies Are Not Increasing Spend on Generative AI]( research [Why Some Companies Are Not Increasing Spend on Generative AI]( Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research. [Check out the study findings. »]( [The Marketers You'd Like to Market To? They're Here at MarketingProfs!](YVj0CY9/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) advertise with MarketingProfs [The Marketers You'd Like to Market To? They're Here at MarketingProfs!]( Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers. That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities. From lead gen to branding and thought leadership... you too have opportunities—for reaching them. See how you can [market to marketing decision-makers. »](P/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) [Can You Stop Your Watch to Save Time?](-jYsL/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) MarketingProfs Master Class for PRO Members "Stopping advertising to save money is like stopping your watch to save time," said Henry Ford. Instead, prove your ROI and keep that budget. Get sales attributed to your marketing efforts with A Marketer's Field Guide to Financial Goal Setting and Measurement, hosted by Samantha Stone. [Attribute sales to marketing]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers](3G8FK/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on October 18. Register now to [up your game with AI](. September is packed with PRO Roundtables! Join our expert moderators for conversations on what matters in marketing today—and offer your own input. On the docket this month are [AI Prompts]( with Marcus Nelson, [Email Marketing]( with Jay Schwedelson, and [Content Marketing](rT7R/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) with Ashley Faus. The pluses of being PRO never end! Did You Miss Us? Recent MarketingProfs content [Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast] »]( [SaaS Stats You Need to Know in 2023 [Infographic] »]( [The Importance of Being Human in Your B2B Content »]( [Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels »](rTR/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) [How Attitudes Toward AI Vary Among Countries and Demographics »](cZW/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) [What Nicolas Cage Can Teach Us About the Challenger Sale »]( News You Can Use Updates from around the industry Looper Insights Launches Looper Boost at IBC 2023 [MarTech Series]( Virtual Announces Strategic Partnership With Web Traffic Advisors [Business Wire]( Twilio's CustomerAI Setting a New Benchmark for Customer Engagement [Small Business Trends](ZKJPrAvgtRy/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/) Sohar International and PayMate Equip Businesses With B2B Payments Solution [The Paypers]( Experlogix Launches B2B Commerce Solutions in North America [PYMNTS]( Upcoming Events SEP 14 [Email Marketing Myths Debunked](bPYcym/MEtKdGdGR1p2UmR1Yk9obWNoR3VHY2VRVGFlUHgrQTF5QUFrbmJBdE81SVhWZFpGb3VxTlBQc1BHMEVubFZiQlhqWjdzamMrM3NVM09GbEwxMUdwck5oSm9WWHdtbGt1dmdoTXFMUUhmN04rWnpWODg4UFJzdz09S0/SG9oNWJGRExjZXYvSGRaUElJdWVGb0d6b2xlTzE3TnM2NElnSkZUVnFRMDNKeGZCc0ljZVF3LzJEbk5MQUxJOGZnY2IyVFJlcXVLWUNXVENIejNHZWc9PQS2) 60-minute webinar | sponsored by Act-On SEP 15 [Demand Generation Friday Forum]( 3 sessions on demand gen | sponsored by Cvent SEP 19 [How B2B Brands Grow: The Science of Marketing Effectiveness]( 45-minute webinar with Ty Heath OCT 4-6 [MarketingProfs B2B Forum]( Join us live in Boston or online for insight-packed sessions, full-day workshops, and unforgettable activities OCT 18 [AI for Digital Marketers]( An all-new, 9-week online event for marketers who want to improve their digital programs with the power of AI [MarketingProfs]( Comments? 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