AI for SEO content, a guide to appointment-setting, event-led growth, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with e-commerce experience platform [Bloomreach]( Friday, July 28, 2023 Unique SEO Content… With AI?! But How? Three tips to create stronger SEO: Combine powerful AI tools with your company's internal chat logs. Keep visitors on-site longer with better images. And use AI to find easier SEO keywords that bring in more leads. Want a demonstration? Then join Wil Reynolds on Tuesday, Aug 1 for AI and SEO: Disrupt Your Content Strategy for Better Search Results. Registration is open now! [Use AI for stronger SEO]( 📋 Table of Contents 1. [Your Guide to B2B Appointment-Setting for Better Sales]( 2. [Leveraging Event-Led Growth]( Marketing Smarts Live Show 3. [Level-Up Your Event Platform Capabilities]( sponsored guide 4. [How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads]( 5. [53+ Reasons to Join Us in Boston This October]( MarketingProfs B2B Forum 6. [Connect and Inspire Through Stories]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Your Guide to B2B Appointment-Setting for Better Sales]( article [Your Guide to B2B Appointment-Setting for Better Sales]( One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to [setting sales appointments. »](ZKJPkekefz/VlVrTHFWbnR6OWpSUjFndXVvYUllbktwS1FaUTJRZU1qSUN0MlRnVTJyUGRWL3V3cWc0bUNhTVlCRUQ1d1ZIVmkySXFRUXJtcStmY1pWZENTU001dFZqenlKRXNRMVlMM1hrNEh4dER2cmRxVDR0cXhnaUFWQT09S0/dlo0ZkdHNEovZ2RRQjU4UkNxdWQ5b3crV1YvUXJCcGorRkJUS3dMbjdJb0Z3OUdVa2taTGd6ak1JWnQvcDdocDJoTGtwdHNZbEFGYTBEelRyd3NHekE9PQS2) [Use Cases for Every E-Commerce Strategy]( sponsored [Use Cases for Every E-Commerce Strategy]( E-commerce marketers have pain points just like customers do. Solve them with this interactive use-case library: It contains the most difficult use cases marketers face and offers actionable solutions. Filter by pain point, industry, or channel. [Visit the use-case library now! »]( [Leveraging Event-Led Growth]( Marketing Smarts Live Show [Leveraging Event-Led Growth]( Anything—from podcasts to community meetups—can be an event, insists Airmeet CMO Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore." [Tune in! »](3/VlVrTHFWbnR6OWpSUjFndXVvYUllbktwS1FaUTJRZU1qSUN0MlRnVTJyUGRWL3V3cWc0bUNhTVlCRUQ1d1ZIVmkySXFRUXJtcStmY1pWZENTU001dFZqenlKRXNRMVlMM1hrNEh4dER2cmRxVDR0cXhnaUFWQT09S0/dlo0ZkdHNEovZ2RRQjU4UkNxdWQ5b3crV1YvUXJCcGorRkJUS3dMbjdJb0Z3OUdVa2taTGd6ak1JWnQvcDdocDJoTGtwdHNZbEFGYTBEelRyd3NHekE9PQS2) [Level-Up Your Event Platform Capabilities]( sponsored guide [Level-Up Your Event Platform Capabilities]( Digital, in-person, or hybrid? Before you decide on your next event format, look at your business objectives, because each format can have a different outcome. In this report, discover event and technology trends that will help your next event [meet your company goals. »]( [How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads]( article [How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads]( This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively— [through marketing automation. »]( MarketingProfs B2B Forum [53+ Reasons to Join Us in Boston This October]( Whether you're concentrating on proving marketing ROI, strategizing AI, getting more leads from your landing pages, or recharging to overcome burnout, we've got you covered! B2B Forum offers over 50 insightful and inspirational sessions for hundreds of B2B marketers in Boston. Will you be one of them? Take a peek at the program and [see what's waiting for you! »]( [Connect and Inspire Through Stories]( MarketingProfs Master Class for PRO members Sunday is International Friendship Day. And what better way to make friends with your buying audience than to tell a good story? Discover how B2B storytelling builds brand trust and how to use stories to sell in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Hosted by brand storyteller Ekaterina Walter. Watch now! [Sell with stories]( Profs Picks sponsored E-commerce marketers face a lot of potential headaches. And no matter the type (migraine, stress, tension...), Bloomreach's Interactive Use-Case Library has a solution. For example, we all know that customer acquisition costs are on the rise. Want to lower CAC with lookalike customer segments based on LTV or purchase intent? [Find out how](. Or, are you interested in boosting conversions by targeting high-potential customers with AI? Bloomreach's library can [help with that too](! Because pain points, like headaches, are universal. Visit the Bloomreach interactive [Use-Case Library]( and solve yours. Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub]( where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series: Pam Didner's "How to Build a Successful GTM Marketing Plan" begins on August 2 with its first session, [Your Product and Distribution](. Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. 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Recent MarketingProfs content [Empathy Mapping: Same Car, New Roads »]( [How B2B Marketers Define 'Revenue Marketing' »](zGzGc-Z/VlVrTHFWbnR6OWpSUjFndXVvYUllbktwS1FaUTJRZU1qSUN0MlRnVTJyUGRWL3V3cWc0bUNhTVlCRUQ1d1ZIVmkySXFRUXJtcStmY1pWZENTU001dFZqenlKRXNRMVlMM1hrNEh4dER2cmRxVDR0cXhnaUFWQT09S0/dlo0ZkdHNEovZ2RRQjU4UkNxdWQ5b3crV1YvUXJCcGorRkJUS3dMbjdJb0Z3OUdVa2taTGd6ak1JWnQvcDdocDJoTGtwdHNZbEFGYTBEelRyd3NHekE9PQS2) [The 100 Most Valuable Global Brands [Infographic] »]( [Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth »]( [Out-of-Home Advertising for B2B Marketing Success »]( [How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast] »]( News You Can Use Updates from around the industry Planful and Postal Announce Partnership to Help Customers Measure and Track Marketing ROI [PR Newswire]( demandDrive Announces Partnership With JRP, a Sales Execution and Marketing Services Provider for Manufacturers [PR Newswire]( CONTENTgine Joins Stirista's Fusion Program to Monetize Wealth of B2B Deterministic Data Insights [Yahoo Finance]( Tackle.io Announces a Collaboration With AWS to Help Software Vendors Accelerate Revenue Through Cloud Go-to-Market [PR Newswire]( Using Valtech and commercetools, Mars Leads the Way for Multibrand Commerce With D2C Transformation [Valtech]( Constructor Unveils AI-Based 'Attribute Enrichment' to Optimize Product Discovery and Result Relevance Across the Buyer Journey [PR Newswire]( 4B Marketing and Vation Ventures Forge Strategic Partnership to Accelerate Revenue and Drive Results in the Technology Ecosystem [PR Newswire]( Upcoming Events AUG 1 [AI and SEO: Disrupt Your Content Strategy for Better Search Results]( with Wil Reynolds Session 7 of AI for Content Creators AUG 2 [How to Build a Successful GTM Marketing Plan]( Four weekly sessions with Pam Didner starting Aug 2 AUG 8 [AI + Personas]( with Andy Crestodina Session 8 of AI for Content Creators AUG 10 [10 Ways to Create More Content in Less Time](jVLS9W_W_HGV/VlVrTHFWbnR6OWpSUjFndXVvYUllbktwS1FaUTJRZU1qSUN0MlRnVTJyUGRWL3V3cWc0bUNhTVlCRUQ1d1ZIVmkySXFRUXJtcStmY1pWZENTU001dFZqenlKRXNRMVlMM1hrNEh4dER2cmRxVDR0cXhnaUFWQT09S0/dlo0ZkdHNEovZ2RRQjU4UkNxdWQ5b3crV1YvUXJCcGorRkJUS3dMbjdJb0Z3OUdVa2taTGd6ak1JWnQvcDdocDJoTGtwdHNZbEFGYTBEelRyd3NHekE9PQS2) 45-minute webinar | sponsored by Canto AUG 11 [Email Marketing Friday Forum]( 3 sessions on customer experience | sponsored by Litmus AUG 15 [Analytics Tomorrow: The End of the Ad Hoc Question]( 45-minute webinar with Jim Sterne OCT 4-6 [MarketingProfs B2B Forum]( Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities [MarketingProfs]( Comments? 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