Empathy maps, valuable brands, event platforms, defining revenue marketing, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with e-commerce experience platform [Bloomreach]( Tuesday, July 25, 2023 Your Brand Voice Wingman Using AI to Nail Your Brand Voice Imagine if every communication from every department—from Sales to Customer Service and more—used your brand voice. Every time. Wouldn't that save time and build a stronger brand? We think so, too. This Wednesday at 12 noon ET, Erika Heald reveals how to make AI the ultimate wingman for your brand voice. [Nail your voice in every communication](zxKDQN/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) 📋 Table of Contents 1. [Empathy Mapping: Same Car, New Roads](bfL6/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) 2. [How B2B Marketers Define 'Revenue Marketing']( 3. [Level-Up Your Event Platform Capabilities]( sponsored guide 4. [The 100 Most Valuable Global Brands](/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) 5. [53+ Reasons to Join Us in Boston This October]( MarketingProfs B2B Forum 6. [Skiplagging On Your Journey?]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Empathy Mapping: Same Car, New Roads]( article [Empathy Mapping: Same Car, New Roads]( How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they become as [mutable as the customer behaviors that inspire them. »](jVLS9WKkPBb/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) [Use Cases for Every E-Commerce Strategy]( sponsored [Use Cases for Every E-Commerce Strategy]( E-commerce marketers have pain points just like customers do. Solve them with this interactive use-case library: It contains the most difficult use cases marketers face and offers actionable solutions. Filter by pain point, industry, or channel. [Visit the use-case library now! »]( [How B2B Marketers Define 'Revenue Marketing']( research [How B2B Marketers Define 'Revenue Marketing']( B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research. [Check out the study findings. »]( [Level-Up Your Event Platform Capabilities]( sponsored guide [Level-Up Your Event Platform Capabilities]( Digital, in-person, or hybrid? Before you decide on your next event format, look at your business objectives, because each format can have a different outcome. In this report, discover event and technology trends that will help your next event [meet your company goals. »]( [The 100 Most Valuable Global Brands]( infographic [The 100 Most Valuable Global Brands]( Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar BranZ's annual ranking of the world's most valuable brands. [Check out the infographic. »]( MarketingProfs B2B Forum [53+ Reasons to Join Us in Boston This October](ZKJPkmZYhRk/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) Whether you're concentrating on proving marketing ROI, strategizing AI, getting more leads from your landing pages, or recharging to overcome burnout, we've got you covered! B2B Forum offers over 50 insightful and inspirational sessions for hundreds of B2B marketers in Boston. Will you be one of them? Take a peek at the program and [see what's waiting for you! »](jVLS9WKkPBGb/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) [Skiplagging on Your Journey?](bf6/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) MarketingProfs Master Class for PRO Members American Airlines once banned a kid for three years because he didn't want to leave his layover city. Seems harsh—but your prospects sometimes abandon their journey, too. How can you keep them moving to their final destination? By understanding and exceeding their expectations. Good news for you: we have a Master Class all about that. Get started with Customer Journey Maps for Marketers: Understand and Exceed Expectations now. [Exceed expectations](sN~/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) Profs Picks sponsored E-commerce marketers face a lot of potential headaches. And no matter the type (migraine, stress, tension...), Bloomreach's Interactive Use-Case Library has a solution. For example, we all know that customer acquisition costs are on the rise. Want to lower CAC with lookalike customer segments based on LTV or purchase intent? [Find out how](. Or, are you interested in boosting conversions by targeting high-potential customers with AI? Bloomreach's library can [help with that too](/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/)! Because pain points, like headaches, are universal. Visit the Bloomreach interactive [Use-Case Library]( and solve yours. Afoot in the Neighborhood MarketingProfs community goings-on MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new [Working Webinars hub](zxKDQ-N/RGlnTVNYL3VqcytxdFI4eTIrWW5uU0FTMEtuajlzRUh4N3QyRUE5TlRJTGVQNG1OVC9mQWsyUHNoQ2JBaEhkbldweVV2WUdWN042M0VMb2MwNXRqM2xoZ2poWW5xOEdDUCtDQ1NtY3drazFtaXpJcWpYVEQ2UT09S0/) where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series: Pam Didner's "How to Build a Successful GTM Marketing Plan" begins on August 2 with its first session, [Your Product and Distribution](. Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. 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