Training next-gen content marketers, influencers and private communities, how to deal with Cloud outages, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Thursday, April 27, 2023 📋 Table of Contents 1. [Seven Tips for Training the Next Generation of Content Marketers]( 2. [Drive More Effective GTM Strategies With Brand and Customer Insights]( sponsored webinar 3. [Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities]( 4. [Catch These Fan Favorites Live in Boston!](p/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/) MarketingProfs B2B Forum 5. [What Cloud Outages Mean for Your Business]( 6. [Nominate the Best in Account-Based Marketing]( sponsored 7. [Increase Sales by Thinking Like Sales]( MarketingProfs Working Webinar Series Scroll down for more, including industry news, community goings-on, and other useful resources. [Seven Tips for Training the Next Generation of Content Marketers]( article [Seven Tips for Training the Next Generation of Content Marketers]( You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with [these seven tips. »]( sponsored webinar [Drive More Effective GTM Strategies With Brand and Customer Insights](KHbm/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/) A company's go-to-market (GTM) strategy can make or break its bottom line. Join us to discover practical ways to use brand and customer insights in GTM to improve marketing ROI, motivate your sales department, and [help your business thrive. »]( [Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities]( podcast [Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities]( Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain. [Read more and listen in. »]( MarketingProfs B2B Forum [Catch These Fan Favorites Live in Boston!]( Returning to the B2B Forum stage this fall are fan favorites Nancy Harhut, Paul Ince, Jay Schwedelson, Christopher S. Penn, and Ann Handley, just to name a few! They're ready to bring you fresh ideas for your latest B2B marketing needs. Don't miss their wisdom. [Check out our amazing speakers—more to be added! »](ZkESgK/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/) [What Cloud Outages Mean for Your Business]( infographic [What Cloud Outages Mean for Your Business]( This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business. [Check out the infographic. »]( [Nominate the Best in Account-Based Marketing]( sponsored [Nominate the Best in Account-Based Marketing]( The ABMLA Excellence Awards aims to showcase companies and individuals that are leading the way in account-based approaches to B2B marketing and sales. The ABM Leadership Alliance invites anyone to nominate either a company or an individual that is demonstrating excellence in ABM. Who is succeeding despite uncertainty and providing tangible results? [Nominate your favorites here! »]( [Increase Sales by Thinking Like Sales]( MarketingProfs Working Webinar Series How can Marketing increase sales? By thinking like the sales team! Pam Didner, author of Global Content Marketing, reveals how she gathers intelligence and writes Sales-supporting content in her Working Webinar. All four sessions of this PRO-exclusive series are available now. [Stream this Working Webinar Series now]( Afoot in the Neighborhood MarketingProfs community goings-on Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube]( and [LinkedIn](WLSL7/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/)! How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [10 Stats About Facebook Marketers Should Know [Infographic] »]( [How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast] »]( [ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM »]( [Five Tips to Improve SEO Using Stock Images and Videos »]( [The Responsibilities and Backgrounds of Copywriters »]( [How Much Harder Has Email Marketing Become? »](ZKJP_EXPtP/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/) News You Can Use Updates from around the industry Outreach and Corporate Visions Announce Partnership to Accelerate the Digital Transformation of Enterprise Sales [PR Newswire](N3P~CY8/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/) Scaleworks Acquires Centage Corporation, the Leading Provider of Modern FP&A Software Solutions for SMBs [PR Newswire](ZkESK/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/) Regie.ai Offers Generative AI Tool for Creating B2B Cold Emails [MediaPost]( Firework Named BigCommerce Technology Partner [PR Newswire](N3P~C8/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/) Smartling Announces Patent-Pending Technology That Enables Breakthrough Improvements in Translation Using AI [PRWeb]( project44 Unveils Movement GPT, Providing First-Ever Generative AI Assistant for Supply Chain [PR Newswire]( Upcoming Events APR 27 [How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights]( 45-minute webinar | sponsored by Momentive MAY 3 [Content and Behavior Intent Planning]( Session 1 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald MAY 10 [Lead Scoring and Progressive Profiling]( Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald MAY 11 [Maximize Your ABM Strategy With Event Data]( 60-minute webinar | sponsored by Cvent MAY 12 [Content Marketing Friday Forum](ZKJP_EXPtRP/TVdoVHVlM0RSNHJ3S3gwWjlMdkkxc0IwbnZ3WGk3S2hqUC8rdEg3V0MrZlBjVUhLcVNtZUlKdndzdUJYMVNlZENGNHNmdk90S1lKQ3NqNGRHd21JV2VoWUdzQWtsakJ1ZncvZFhoZkczazZJRkRnU0tFSC9nZz09S0/) 3 sessions on content marketing | sponsored by DemandJump MAY 18 [Optimize Your Marketing Spend With First-Party Data]( 45-minute webinar | sponsored by Drift [MarketingProfs]( Comments? 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