Lead- and revenue-generating content syndication | YouTube thumbnails that get views | Content-first marketing's mechanics

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with the work management platform for marketers and creatives [Smartsheet Logo]( Today's dose of marketing know-how | Thursday, November 7, 2024 👋 Hello, Marketer! Remember TiVo, the first device that let you record and pause and fast forward live TV? It just turned 25, so here are some fun facts. The name combines TV and i and o standing for "in and out." The first devices shipped on a blue moon on March 31, 1999, so it was code-named The Blue Moon. And, it's still around! —Bri Krantz | MarketingProfs Marketing Manager The best investment is... An Investment in Yourself! Invest in yourself with B2B Forum, two days of learning and inspiration on all things B2B marketing! At B2B Forum, you'll get fresh ideas and inspiration to take your career to the next level. Your ticket is waiting. But act fast—B2B Forum starts next week! [I'm investing in myself]( In This Issue - [Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement](ZKJP3ex7Cp/WXUwU3Vjb09MelJ2by9wTzliQ0NISGZtL3RoRVNZbk10RkJPY0g1cVMvdFN3VnJCTllWNWQ0c2RwN0Rtek9MWmQ0YkZlanBRd2p4aUJwNnhDbjNwSEJZRW5ldXY5NGJpb2lnUHdtdndqYSsvM2sxa0VoMmVBZz09S0/TnVYQ1ZKaFdYb3hZS0FvTjZka25iUjlQazBuZFdhZ0g4VDVydTRUb2dxNytBbW9SSTcyWmhKNTNHbElMdFBqZVdVcVpLNjBmMXZ6N3ZDMlRDL3BLN2c9PQS2) - [YouTube Thumbnails: Which Facial Expressions Get the Most Views?](/WXUwU3Vjb09MelJ2by9wTzliQ0NISGZtL3RoRVNZbk10RkJPY0g1cVMvdFN3VnJCTllWNWQ0c2RwN0Rtek9MWmQ0YkZlanBRd2p4aUJwNnhDbjNwSEJZRW5ldXY5NGJpb2lnUHdtdndqYSsvM2sxa0VoMmVBZz09S0/TnVYQ1ZKaFdYb3hZS0FvTjZka25iUjlQazBuZFdhZ0g4VDVydTRUb2dxNytBbW9SSTcyWmhKNTNHbElMdFBqZVdVcVpLNjBmMXZ6N3ZDMlRDL3BLN2c9PQS2) - [The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead) (sponsored webinar)](LHv/WXUwU3Vjb09MelJ2by9wTzliQ0NISGZtL3RoRVNZbk10RkJPY0g1cVMvdFN3VnJCTllWNWQ0c2RwN0Rtek9MWmQ0YkZlanBRd2p4aUJwNnhDbjNwSEJZRW5ldXY5NGJpb2lnUHdtdndqYSsvM2sxa0VoMmVBZz09S0/TnVYQ1ZKaFdYb3hZS0FvTjZka25iUjlQazBuZFdhZ0g4VDVydTRUb2dxNytBbW9SSTcyWmhKNTNHbElMdFBqZVdVcVpLNjBmMXZ6N3ZDMlRDL3BLN2c9PQS2) - [The Mechanics of Running a Content-First B2B Marketing Department]( - [Connect With Their Head and Heart (MarketingProfs PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement]( Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions. [Read more ➔](2BR/WXUwU3Vjb09MelJ2by9wTzliQ0NISGZtL3RoRVNZbk10RkJPY0g1cVMvdFN3VnJCTllWNWQ0c2RwN0Rtek9MWmQ0YkZlanBRd2p4aUJwNnhDbjNwSEJZRW5ldXY5NGJpb2lnUHdtdndqYSsvM2sxa0VoMmVBZz09S0/TnVYQ1ZKaFdYb3hZS0FvTjZka25iUjlQazBuZFdhZ0g4VDVydTRUb2dxNytBbW9SSTcyWmhKNTNHbElMdFBqZVdVcVpLNjBmMXZ6N3ZDMlRDL3BLN2c9PQS2) COMMUNITY | QUOTE "There is no sale without the story; no knockout without the setup." —Gary Vaynerchuk, entrepreneur --------------------------------------------------------------- SPONSORED [Are These Marketing Process Mistakes Costing You?]( Are These Marketing Process Mistakes Costing You? From haphazard creative reviews to repetitive tasks, this infographic breaks down the nine most common and costly marketing process mistakes teams make, and just how much money you could be losing. [Learn more ➔](8s_/WXUwU3Vjb09MelJ2by9wTzliQ0NISGZtL3RoRVNZbk10RkJPY0g1cVMvdFN3VnJCTllWNWQ0c2RwN0Rtek9MWmQ0YkZlanBRd2p4aUJwNnhDbjNwSEJZRW5ldXY5NGJpb2lnUHdtdndqYSsvM2sxa0VoMmVBZz09S0/) --------------------------------------------------------------- INFOGRAPHIC [YouTube Thumbnails: Which Facial Expressions Get the Most Views?](jVLS9w_GXsd/WXUwU3Vjb09MelJ2by9wTzliQ0NISGZtL3RoRVNZbk10RkJPY0g1cVMvdFN3VnJCTllWNWQ0c2RwN0Rtek9MWmQ0YkZlanBRd2p4aUJwNnhDbjNwSEJZRW5ldXY5NGJpb2lnUHdtdndqYSsvM2sxa0VoMmVBZz09S0/TnVYQ1ZKaFdYb3hZS0FvTjZka25iUjlQazBuZFdhZ0g4VDVydTRUb2dxNytBbW9SSTcyWmhKNTNHbElMdFBqZVdVcVpLNjBmMXZ6N3ZDMlRDL3BLN2c9PQS2) YouTube Thumbnails: Which Facial Expressions Get the Most Views? When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories. [See the infographic ➔]( --------------------------------------------------------------- SPONSORED WEBINAR [The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)]( The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead) Email delivery problems? Today's spam filters are getting stricter... and marketers are scrambling. But a lot of popular advice about deliverability is misguided—or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. [Save your spot ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [The Mechanics of Running a Content-First B2B Marketing Department]( The Mechanics of Running a Content-First B2B Marketing Department Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers. [Read more and listen in ➔]( FOR MARKETINGPROFS PRO MEMBERS Connect With Their Head and Heart Sometimes a good story helps you connect with your buyer's heart. And other times, it's better to connect with their head. A story can do that, too. Discover the right time for each in Lesson 2 of the Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Watch now with PRO membership. [Connect with buyers]( --------------------------------------------------------------- PROFS PICK—SPONSORED Struggling to scale your marketing without sacrificing quality or ROI? Marketing teams today need to scale their operations to tackle more projects, cut costs, and boost the ROI of their efforts. Smartsheet empowers marketing and creative teams with a platform that [manages content, workflows, and people](, all while delivering better customer experiences at scale. By creating streamlined processes and workflows, all while gaining actionable insights into what's working or isn't, teams can [confidently move faster, reduce inefficiencies, and increase ROI](. 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