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͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with the work management platform for marketers and creatives [Smartsheet Logo]( Today's dose of marketing know-how | Tuesday, November 5, 2024 👋 Hello, Marketer! Halloween had us talking about how we all eat certain candies. Many of us at MarketingProfs (like me) are sorters—we have to eat candy in pairs or by separated colors. Others strive for straight up chaos. (They didn't describe it that way... but hey, I'm reporting it.) Are you a candy sorter or chaos keeper? âBri Krantz | MarketingProfs Marketing Manager One week until B2B Marketers Descend on Boston! Next week 700+ B2B marketers head to Boston for B2B Forum. We're excited to see everyoneâand hope you can make it, too! There are a handful of tickets left, and teams of 3+ save $200 per person. But tickets are first come, first served. Don't miss out on this year's memorable B2B Forum. Get your tickets now! [Get my ticket!]( In This Issue - [Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay](2XPVJv/MXJvMUZBZzJSMktwampHK0lvQjA0UVpJNkVJK3BhalNjK08wdi9paXdQS0xzRXY1ZXRJSEJNWDB1OFNhSFU0NEZmWm5tSzJxNC9qUlNOenI0Z2lNQkdQUmxQMzIwNDdWTmVCR05RbS83Unc0aTJqWXJKMFFjUT09S0/Vzhaak40R1oxaDdnNjgrZndCVW85cTRjTUdlSWRhQW9kUVVSbTFveTlWa1Y4Rk05RVNrejJQSnVMbStXejl0WDd1cmtXYy9SUk5tS0tLbHJRSm9qS2c9PQS2)
- [Brands & Politics: Do People Want Brands to Weigh In More?](
- [The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead) (sponsored webinar)](
- [The Influencer Content Tactics Americans Dislike Most](
- [Better Than ROI? (MarketingProfs PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay]( Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. [Read more ➔]( COMMUNITY | TESTIMONIAL "#MPB2B [MarketingProfs B2B Forum] provides a great sense of community, education, and creative inspiration!" —Attendee, 2021 --------------------------------------------------------------- SPONSORED [Are These Marketing Process Mistakes Costing You?]( Are These Marketing Process Mistakes Costing You? From haphazard creative reviews to repetitive tasks, this infographic breaks down the nine most common and costly marketing process mistakes teams make, and just how much money you could be losing. [Learn more ➔](
--------------------------------------------------------------- RESEARCH [Brands & Politics: Do People Want Brands to Weigh In More?]( Brands & Politics: Do People Want Brands to Weigh In More? Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research. [Check out the study findings ➔](
--------------------------------------------------------------- SPONSORED WEBINAR [The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)](jVLS9w4R0TW/MXJvMUZBZzJSMktwampHK0lvQjA0UVpJNkVJK3BhalNjK08wdi9paXdQS0xzRXY1ZXRJSEJNWDB1OFNhSFU0NEZmWm5tSzJxNC9qUlNOenI0Z2lNQkdQUmxQMzIwNDdWTmVCR05RbS83Unc0aTJqWXJKMFFjUT09S0/Vzhaak40R1oxaDdnNjgrZndCVW85cTRjTUdlSWRhQW9kUVVSbTFveTlWa1Y4Rk05RVNrejJQSnVMbStXejl0WDd1cmtXYy9SUk5tS0tLbHJRSm9qS2c9PQS2) The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead) Email delivery problems? Today's spam filters are getting stricter... and marketers are scrambling. But a lot of popular advice about deliverability is misguided—or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. [Save your spot ➔](
--------------------------------------------------------------- INFOGRAPHIC [The Influencer Content Tactics Americans Dislike Most]( The Influencer Content Tactics Americans Dislike Most Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Better Than ROI? ROI isn't the only important metric—nor should it be the dominant one for measuring every marketing activity. Discover other ways to evaluate your marketing and why they matter in "Revenue Challenges," Lesson 8 from A Marketer's Field Guide to Financial Goal Setting and Measurement. This Master Class is available now to PRO members. [Go beyond ROI]( --------------------------------------------------------------- PROFS PICK—SPONSORED Struggling to scale your marketing without sacrificing quality or ROI? Marketing teams today need to scale their operations to tackle more projects, cut costs, and boost the ROI of their efforts. Smartsheet empowers marketing and creative teams with a platform that [manages content, workflows, and people](, all while delivering better customer experiences at scale. By creating streamlined processes and workflows, all while gaining actionable insights into what's working or isn't, teams can [confidently move faster, reduce inefficiencies, and increase ROI](ZKJP30XAS-/MXJvMUZBZzJSMktwampHK0lvQjA0UVpJNkVJK3BhalNjK08wdi9paXdQS0xzRXY1ZXRJSEJNWDB1OFNhSFU0NEZmWm5tSzJxNC9qUlNOenI0Z2lNQkdQUmxQMzIwNDdWTmVCR05RbS83Unc0aTJqWXJKMFFjUT09S0/). Check out [how Smartsheet can help]( optimize and scale your marketing operations. --------------------------------------------------------------- Upcoming Events NOV 6 [Author to Author: Ann Handley Talks to Geraldine DeRuiter](39hq/MXJvMUZBZzJSMktwampHK0lvQjA0UVpJNkVJK3BhalNjK08wdi9paXdQS0xzRXY1ZXRJSEJNWDB1OFNhSFU0NEZmWm5tSzJxNC9qUlNOenI0Z2lNQkdQUmxQMzIwNDdWTmVCR05RbS83Unc0aTJqWXJKMFFjUT09S0/Vzhaak40R1oxaDdnNjgrZndCVW85cTRjTUdlSWRhQW9kUVVSbTFveTlWa1Y4Rk05RVNrejJQSnVMbStXejl0WDd1cmtXYy9SUk5tS0tLbHJRSm9qS2c9PQS2) An engaging fireside chat about writing, creativity, and what it means to be an author and creator in 2024 NOV 7 [The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)]( 45-minute webinar | sponsored by Ortto NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet NOV 20 [Landing Page Optimization]( 4-week Working Webinar Series with Oli Gardner We â¤ï¸ Your Feedback Think we could be doing something better?
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