Trust and authenticity lessons from Europe's B2B marketers | What is ghostwriting? | Data privacy as a pillar of trust and customer relationships

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with website strategy experts Clear Digital [Clear Digital Logo]( Today's dose of marketing know-how | Thursday, October 31, 2024 👋 Hello, Marketer! Today is my all-time favorite holiday in the US. Happy Halloween! I love all things spooky, and the joy that comes with getting to dress up as something completely different for the sake of fun is one I don't take lightly. Plus candy and apples are both encouraged, and that's a movement I can get behind. —Bri Krantz | MarketingProfs Marketing Manager Daylight saving time is Sunday. You Have an Extra Hour to Save! Take advantage of Sunday's extra hour—use code HELLODARKNESS to save $113 on your B2B Forum ticket! Or bring your team of 3+ to Boston and save $313 per person with code HELLODARKNESS. Simply enter the promo at checkout and make sure you see the price drop before completing your purchase. But maybe don't wait until Sunday, 'cause there are only 22 tickets remaining. [Save $113 before 11/3]( In This Issue - [How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust]( - [What Is Ghostwriting?]( - [The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions (sponsored webinar)]( - [A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them]( - ['This Is How Our Industry Does It.' (MarketingProfs PRO member event)]( --------------------------------------------------------------- ARTICLE [How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust]( How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. [Read more ➔]( COMMUNITY | JOKE Why do vampires make terrible customers? Because they're a real pain in the neck! Happy Halloween! --------------------------------------------------------------- SPONSORED [Ready to Invest Strategically for Your Website Redesign?]( Ready to Invest Strategically for Your Website Redesign? Your website is the key to driving growth, so it needs strategic investment. Need help budgeting for your B2B website? Explore this ultimate guide for budgeting and use the free calculator to determine the investment needed based on your business and marketing priorities. [Explore the guide ➔]( --------------------------------------------------------------- INFOGRAPHIC [What Is Ghostwriting?]( What Is Ghostwriting? This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works. [See the infographic ➔]( --------------------------------------------------------------- SPONSORED WEBINAR [The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions]( The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. You'll get real-world examples, actionable advice, and answers to your pressing questions in this webinar. [Save your spot ➔](/dkJYbmFrYUIyWjdPRUtyU3I4M0U4cUd5Z3VCc01MQTNNRzZvMUFXaFc4VkF1QlU2YnhhRGJWRG5NR2hTOE96MG53MnI3clRIeEE0aEF5MTNCQUVGTUIvc0hyYmV6QkxDdUhFYkJKMnNqZm96K0crNTNnMUl6Zz09S0/K1d1TnhYdG92U2FkRmNldjZ4NmVBd3JIdHZSUGs5bHh4eDZwSUttVmVMdm5BazhQL1l0TjNCZXl5ZjdoeWRmalBna0ZrQzczU0hFaTlyOW5kek5tMFE9PQS2) --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them]( A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them How important is it to have a privacy-centered strategy in 2022? We chat with HubSpot CMO Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more. [Read more and listen in ➔]( FOR MARKETINGPROFS PRO MEMBERS 'This Is How Our Industry Does It.' The vast majority of B2B buyers feel comfortable making $50,000 purchases via a self-serve digital experience, says Jeannie Walters. So if your industry is stuck doing everything manually, you have an opportunity to provide a better customer experience. Discover how you can innovate in your industry with self-service content and experiences in B2B Content as CX, a four-part workshop available now to PRO members. [Innovate with CX](R63Zs-/dkJYbmFrYUIyWjdPRUtyU3I4M0U4cUd5Z3VCc01MQTNNRzZvMUFXaFc4VkF1QlU2YnhhRGJWRG5NR2hTOE96MG53MnI3clRIeEE0aEF5MTNCQUVGTUIvc0hyYmV6QkxDdUhFYkJKMnNqZm96K0crNTNnMUl6Zz09S0/K1d1TnhYdG92U2FkRmNldjZ4NmVBd3JIdHZSUGs5bHh4eDZwSUttVmVMdm5BazhQL1l0TjNCZXl5ZjdoeWRmalBna0ZrQzczU0hFaTlyOW5kek5tMFE9PQS2) --------------------------------------------------------------- PROFS PICK—SPONSORED The B2B environment is rapidly changing—but is your website keeping up? Websites can quickly become misaligned with rapidly changing business priorities and marketing strategies. Yet, your website is a critical touchpoint in B2B marketing. Despite that, too many companies underinvest in their websites, undermining their own marketing—and the business itself. Which is why [aligning your website investment with your business goals]( is so vital for maximizing ROI and growth. [Updating your website](jVLS98p7Ehy/dkJYbmFrYUIyWjdPRUtyU3I4M0U4cUd5Z3VCc01MQTNNRzZvMUFXaFc4VkF1QlU2YnhhRGJWRG5NR2hTOE96MG53MnI3clRIeEE0aEF5MTNCQUVGTUIvc0hyYmV6QkxDdUhFYkJKMnNqZm96K0crNTNnMUl6Zz09S0/K1d1TnhYdG92U2FkRmNldjZ4NmVBd3JIdHZSUGs5bHh4eDZwSUttVmVMdm5BazhQL1l0TjNCZXl5ZjdoeWRmalBna0ZrQzczU0hFaTlyOW5kek5tMFE9PQS2) can lead to immediate, short-term boosts in performance, but it's just as important to think about long-term scalability and customer engagement. [Clear Digital's in-depth guide explores how you can plan for both](. Yes, it can feel daunting, but a practical budgeting calculator—access it through the guide—can help you determine the right investment level based on your business's unique needs. 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