Corporate America and the LGBTQ+ community | 7 tips for PR campaign success | No to pandering, Yes to cause-aligned marketing

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, October 3, 2024 👋 Hello, Marketer! A baby pygmy hippopotamus in a Thailand zoo named Moo Deng has taken the Internet by storm. Her name was chosen by the public and means "bouncy pig," which only adds to her appeal. She’s known for her dramatic and chaotic personality, and she has inspired a fresh wave of very cute memes. —Bri Krantz | MarketingProfs Marketing Manager Summer Rate extension ends Friday! Three Reasons to Visit Boston Some say Boston in autumn is great because of the changing trees. Others say it's the perfect temperature to explore the city. But marketers know—it's B2B Forum! Join your peers in Nov. for 2+ days of inspiration, education, and recreation at the beautiful Omni Boston Hotel at the Seaport. Tickets are still $200 off until tomorrow—and teams of 3+ save even more. [Don't miss this deal!]( In This Issue - [We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America]( - [Seven Tips for Running a Successful PR Campaign]( - [Visual Communication Mastery (sponsored webinar)]( - [Say No to Pandering, Yes to Cause-Aligned Marketing](/RjRTZGNPVWxmZEF5SGJWNFN0M3JFNFFaWkNoZVhsclpGS1RwM2dUSTZ3MU54NlI0UXlrck1aSndaUDZJbjR4bUt3Wm1QdVFTdnVuT3cwcVVEQ2ZLQXJHWERSV3lndWZhakxJT2ZNTVRuR0IrMXZuT2luQjQ2Zz09S0/ZDlGL20zdXU3c04vNzB6MkZENzVOK0J4QW5FT1ozMjYwaWNnVm9zWUx6ajFoZ2hvOG4xR3RUVkRwTmpoazJHZ0k3OU9VeVJyMkhyRVppUHVSSFNUZWc9PQS2) - [Stories Overcome Buyer Reservations (MarketingProfs PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America]( We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. [Read more ➔]( COMMUNITY | POLL RESULTS The results of our [recent Community Poll](ZKJP7AZeTj/RjRTZGNPVWxmZEF5SGJWNFN0M3JFNFFaWkNoZVhsclpGS1RwM2dUSTZ3MU54NlI0UXlrck1aSndaUDZJbjR4bUt3Wm1QdVFTdnVuT3cwcVVEQ2ZLQXJHWERSV3lndWZhakxJT2ZNTVRuR0IrMXZuT2luQjQ2Zz09S0/) are in! Check out what your peers said: [Community Poll Results] --------------------------------------------------------------- INFOGRAPHIC [Seven Tips for Running a Successful PR Campaign]( Seven Tips for Running a Successful PR Campaign This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business. [See the infographic ➔]( --------------------------------------------------------------- SPONSORED WEBINAR Visual Communication Mastery Unlock new visual-communication tactics, transform your B2B marketing, and supercharge customer acquisition. Discover how to create compelling visuals, streamline workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. [Bring visual power to B2B ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [Say No to Pandering, Yes to Cause-Aligned Marketing]( Say No to Pandering, Yes to Cause-Aligned Marketing "Unapologetic marketing truthteller" and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to "pandering," and explains how to avoid the latter. [Read more and listen in ➔]( FOR MARKETINGPROFS PRO MEMBERS Stories Overcome Buyer Reservations At the other end of your B2B transaction are real, live people with emotions... and reservations. And you won't overcome their reservations with cold facts and figures. Ekaterina Walter shows you how to warm up buyers with a good B2B story in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class is available now to PRO members. [Tell stories that sell]( Upcoming Events OCT 10 [Visual Communication Mastery: Streamlining Marketing Workflows]( 60-minute webinar | sponsored by Canva OCT 11 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Exclaimer NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback]( [MarketingProfs](jVLS9X0k_He/RjRTZGNPVWxmZEF5SGJWNFN0M3JFNFFaWkNoZVhsclpGS1RwM2dUSTZ3MU54NlI0UXlrck1aSndaUDZJbjR4bUt3Wm1QdVFTdnVuT3cwcVVEQ2ZLQXJHWERSV3lndWZhakxJT2ZNTVRuR0IrMXZuT2luQjQ2Zz09S0/ZDlGL20zdXU3c04vNzB6MkZENzVOK0J4QW5FT1ozMjYwaWNnVm9zWUx6ajFoZ2hvOG4xR3RUVkRwTmpoazJHZ0k3OU9VeVJyMkhyRVppUHVSSFNUZWc9PQS2) You received this newsletter as part of your MarketingProfs subscription. 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