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How to safeguard brand reputation | Privacy laws' impact on digital advertising | Brand and trust in B2B

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marketingprofs.com

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Wed, Oct 2, 2024 02:15 PM

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Today's dose of marketing know-how. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, October 2, 2024 👋 Hello, Marketer! Customer service should inform your marketing. ~600 of you contact us per month to share how you appreciate that we’re prompt, responsive, helpful, informative, friendly, amazing, and human. It warms our hearts and helps prove our service chops, and if you have any memorable interactions with us, I'd love to hear about it! —Bri Krantz | MarketingProfs Marketing Manager In the city Paul Revere called home... The British are coming! The British are coming! Canadiens too. In fact, marketers are travelling from around the world to attend B2B Forum—including from Japan, Mexico, Ireland, and more. They've got their discounted tickets. Do you? If not, now's your chance. B2B Forum tickets are still $200 off, and teams of 3+ save even more. Get on your horse and hurry. This deal ends Friday! [Don't lose $200!]( In This Issue - [How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape]( - [The Impact of Privacy Laws on Digital Advertising](ZKJP70z4s_/b0FqM2QySENMRzg1eUNLZUJ6TUF6Qmhqb0w3T2JnS1JQUlVYWVBGTVZpeTVFUnlCVzdNU2MySzNVY0dERnVraGp6WjlhaFdVYUxKY3NUVDJxN21ieTZyOVVvNDdENjgrbGpSVS9MNWtpdDAyZElXTTBtRVgxdz09S0/dlgvNDNFZmJlVzJlVmVkd0N0N3IxTVlRcDhnZFBTOVd0bStGYXJBN3BMSnU1b1ZBK2RaOFRML3RvTkR3OEgvTDdHZnJhZ21CZUpMUnNUb0J1ZGg5WFE9PQS2) - [Do You Market to B2B Audiences? (advertise with us)](Xs~/b0FqM2QySENMRzg1eUNLZUJ6TUF6Qmhqb0w3T2JnS1JQUlVYWVBGTVZpeTVFUnlCVzdNU2MySzNVY0dERnVraGp6WjlhaFdVYUxKY3NUVDJxN21ieTZyOVVvNDdENjgrbGpSVS9MNWtpdDAyZElXTTBtRVgxdz09S0/dlgvNDNFZmJlVzJlVmVkd0N0N3IxTVlRcDhnZFBTOVd0bStGYXJBN3BMSnU1b1ZBK2RaOFRML3RvTkR3OEgvTDdHZnJhZ21CZUpMUnNUb0J1ZGg5WFE9PQS2) - [Brand and Trust: Becoming a Trusted B2B Voice]( - [Land on Page 1 (MarketingProfs PRO Master Class)](8Xamh-/b0FqM2QySENMRzg1eUNLZUJ6TUF6Qmhqb0w3T2JnS1JQUlVYWVBGTVZpeTVFUnlCVzdNU2MySzNVY0dERnVraGp6WjlhaFdVYUxKY3NUVDJxN21ieTZyOVVvNDdENjgrbGpSVS9MNWtpdDAyZElXTTBtRVgxdz09S0/dlgvNDNFZmJlVzJlVmVkd0N0N3IxTVlRcDhnZFBTOVd0bStGYXJBN3BMSnU1b1ZBK2RaOFRML3RvTkR3OEgvTDdHZnJhZ21CZUpMUnNUb0J1ZGg5WFE9PQS2) --------------------------------------------------------------- ARTICLE [How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape](/b0FqM2QySENMRzg1eUNLZUJ6TUF6Qmhqb0w3T2JnS1JQUlVYWVBGTVZpeTVFUnlCVzdNU2MySzNVY0dERnVraGp6WjlhaFdVYUxKY3NUVDJxN21ieTZyOVVvNDdENjgrbGpSVS9MNWtpdDAyZElXTTBtRVgxdz09S0/dlgvNDNFZmJlVzJlVmVkd0N0N3IxTVlRcDhnZFBTOVd0bStGYXJBN3BMSnU1b1ZBK2RaOFRML3RvTkR3OEgvTDdHZnJhZ21CZUpMUnNUb0J1ZGg5WFE9PQS2) How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. [Read more ➔](ePHK/b0FqM2QySENMRzg1eUNLZUJ6TUF6Qmhqb0w3T2JnS1JQUlVYWVBGTVZpeTVFUnlCVzdNU2MySzNVY0dERnVraGp6WjlhaFdVYUxKY3NUVDJxN21ieTZyOVVvNDdENjgrbGpSVS9MNWtpdDAyZElXTTBtRVgxdz09S0/dlgvNDNFZmJlVzJlVmVkd0N0N3IxTVlRcDhnZFBTOVd0bStGYXJBN3BMSnU1b1ZBK2RaOFRML3RvTkR3OEgvTDdHZnJhZ21CZUpMUnNUb0J1ZGg5WFE9PQS2) COMMUNITY | TESTIMONIAL "Most comprehensive overview of how to get maximum value from AI for content marketing." —[AI for Digital Marketers](Wta/b0FqM2QySENMRzg1eUNLZUJ6TUF6Qmhqb0w3T2JnS1JQUlVYWVBGTVZpeTVFUnlCVzdNU2MySzNVY0dERnVraGp6WjlhaFdVYUxKY3NUVDJxN21ieTZyOVVvNDdENjgrbGpSVS9MNWtpdDAyZElXTTBtRVgxdz09S0/dlgvNDNFZmJlVzJlVmVkd0N0N3IxTVlRcDhnZFBTOVd0bStGYXJBN3BMSnU1b1ZBK2RaOFRML3RvTkR3OEgvTDdHZnJhZ21CZUpMUnNUb0J1ZGg5WFE9PQS2) attendee --------------------------------------------------------------- RESEARCH [The Impact of Privacy Laws on Digital Advertising]( The Impact of Privacy Laws on Digital Advertising Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](/b0FqM2QySENMRzg1eUNLZUJ6TUF6Qmhqb0w3T2JnS1JQUlVYWVBGTVZpeTVFUnlCVzdNU2MySzNVY0dERnVraGp6WjlhaFdVYUxKY3NUVDJxN21ieTZyOVVvNDdENjgrbGpSVS9MNWtpdDAyZElXTTBtRVgxdz09S0/) to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Brand and Trust: Becoming a Trusted B2B Voice]( Brand and Trust: Becoming a Trusted B2B Voice This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of the YouTube-based series, which began airing in June 2022. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Land on Page 1 If your site isn't listed near the top of search results, you're missing out on Web traffic and leads. Bump up your site ranking with The Art of Being Found: SEO for (Non-Techie) Marketers. Andy Crestodina shares his effective search engine optimization methods that'll put your site in front of more buyers. [Bump your rankings]( Upcoming Events OCT 2 [Clear the Way With UX Writing]( Help your users reach their destination with content designer and UX writer Shannon Geis in session 5 of Marketing Writing Bootcamp. OCT 10 [Visual Communication Mastery: Streamlining Marketing Workflows]( 60-minute webinar | sponsored by Canva OCT 11 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Exclaimer NOV 12-14 [MarketingProfs B2B Forum](jVLS9X4L~Qy/b0FqM2QySENMRzg1eUNLZUJ6TUF6Qmhqb0w3T2JnS1JQUlVYWVBGTVZpeTVFUnlCVzdNU2MySzNVY0dERnVraGp6WjlhaFdVYUxKY3NUVDJxN21ieTZyOVVvNDdENjgrbGpSVS9MNWtpdDAyZElXTTBtRVgxdz09S0/dlgvNDNFZmJlVzJlVmVkd0N0N3IxTVlRcDhnZFBTOVd0bStGYXJBN3BMSnU1b1ZBK2RaOFRML3RvTkR3OEgvTDdHZnJhZ21CZUpMUnNUb0J1ZGg5WFE9PQS2) Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback]( [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. [OPT OUT OF ALL EMAIL]( on our Email Preferences page. 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