Strategically navigating AI adoption | When do buyers share vendor content? | Social's impact on Gen Z mental health

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](jVLS9XKq2t2/MTdXai9aOUVnck9vZVdIMGNyRHRxNHQxNVRlTEhCT0I1MVJEcG9XMHJjckhsaEVLeHZsZE5neDBiWkFTbld0NDRRVHVhcE9HSUM2WHdLaEtPRUVYZzRRNHhNWnV5a0k4ZWxlcXFQSUwydVB4RHdRMVppSGNmZz09S0/RmNVV2lLYVNiV2JjM1hadTduSzhxR3hHMW1wM0JWckQwWTZSTDY5RlE3ZjVWS3R3SFpTUGtHWDdkc3lIbXlLMTgza3hmSEczTlI1K21pZ2RKUVdDRnc9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, October 1, 2024 👋 Hello, Marketer! Did you know? Over 5 billion people worldwide use social media. Some 900 million use LinkedIn—generally known as the platform for professionals. Use it to build your network, to help grow your career, or to help you find the right people for career opportunities. —Bri Krantz | MarketingProfs Marketing Manager Procrastinators rejoice! B2B Forum Summer Discount Extended! Summer's officially over—but we're extending this hot deal one more week! Grab your B2B Forum ticket before Friday, and we'll make sure you get the $200 summer rate discount. Not hot enough for you? Bring your team of 3+ and you'll save an additional $200 each. Don't let this summer deal slip away! [Give me my discount!]( In This Issue - [Navigating AI Adoption and Use in Marketing: A Strategic Approach]( - [What Motivates B2B Buyers to Share Vendor Content]( - [Do You Market to B2B Audiences? (advertise with us)]( - [How Social Media Is Impacting Gen Z's Mental Health](2SL/MTdXai9aOUVnck9vZVdIMGNyRHRxNHQxNVRlTEhCT0I1MVJEcG9XMHJjckhsaEVLeHZsZE5neDBiWkFTbld0NDRRVHVhcE9HSUM2WHdLaEtPRUVYZzRRNHhNWnV5a0k4ZWxlcXFQSUwydVB4RHdRMVppSGNmZz09S0/RmNVV2lLYVNiV2JjM1hadTduSzhxR3hHMW1wM0JWckQwWTZSTDY5RlE3ZjVWS3R3SFpTUGtHWDdkc3lIbXlLMTgza3hmSEczTlI1K21pZ2RKUVdDRnc9PQS2) - [Amplify Your Organic Marketing (MarketingProfs PRO webinar)]( --------------------------------------------------------------- ARTICLE [Navigating AI Adoption and Use in Marketing: A Strategic Approach](7HK/MTdXai9aOUVnck9vZVdIMGNyRHRxNHQxNVRlTEhCT0I1MVJEcG9XMHJjckhsaEVLeHZsZE5neDBiWkFTbld0NDRRVHVhcE9HSUM2WHdLaEtPRUVYZzRRNHhNWnV5a0k4ZWxlcXFQSUwydVB4RHdRMVppSGNmZz09S0/RmNVV2lLYVNiV2JjM1hadTduSzhxR3hHMW1wM0JWckQwWTZSTDY5RlE3ZjVWS3R3SFpTUGtHWDdkc3lIbXlLMTgza3hmSEczTlI1K21pZ2RKUVdDRnc9PQS2) Navigating AI Adoption and Use in Marketing: A Strategic Approach Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. [Read more ➔]( COMMUNITY | JOKE Did you hear the joke about the Q4 budget? Never mind—it's a bit of a stretch. --------------------------------------------------------------- RESEARCH [What Motivates B2B Buyers to Share Vendor Content]( What Motivates B2B Buyers to Share Vendor Content B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- INFOGRAPHIC [How Social Media Is Impacting Gen Z's Mental Health]( How Social Media Is Impacting Gen Z's Mental Health Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Amplify Your Organic Marketing An energized team wants to tell everyone about their exciting work. And their posts on social media can be an excellent source of organic marketing. Learn how to get your team excited to share your company's products and services in Connect Your Digital Dots, the third session of Nick Westergaard's Digital Brand Activation Working Webinar. All four sessions are available now to PRO members. 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