Fractional CMOs: should you be one? | AI news & views for marketers | B2B marketers need personal branding

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe](mT_/VTkrYm1QbTI2dTBoak1jQkFVMThjaXA3RFFnRFZtTmZKYmVUL1g2cG0xWldPZmczYllBazNCaVhuM0lqSkJnQis4Znd4eldrS0gxK1JDa0dzUVhuT1hWNFU3UVhDUGExNlVBUXhLT2RWc1k5M3haaWpEM3dwQT09S0/NHBPSkFpcE1uRDQzMWNKMkMyRk4ybi95UlJHVWJORzZ1TzI2dU04UVAyNnp1Q1ZwSzVtNzJUZVlaWFFIaFhTNgS2) [MarketingProfs Today]( Together with email verification service [ZeroBounce Logo]( Today's dose of marketing know-how | Friday, September 27, 2024 👋 Hello, Marketer! Hygge ("heu-ga") is a Danish concept that gained popularity in the US a few years ago. The word connotes taking time to slow down and be together with loved ones someplace quiet and comfortable. Which is a concept that's easy to get behind—especially if you include cozy blankets and yummy drinks. —Bri Krantz | MarketingProfs Marketing Manager Last call before prices increase! This Is Your Deadline Lifeline Tonight, B2B Forum tickets go full price. But you can still beat the deadline! Don't pay more to attend the world's most actionable B2B marketing conference. Teams of 3+ save $200 each. Register now for B2B Forum, live in Boston this Nov. 12-14. [Beat the deadline]( In This Issue - ['Should I Be a Fractional CMO?'](jVLS9dw-wTY/VTkrYm1QbTI2dTBoak1jQkFVMThjaXA3RFFnRFZtTmZKYmVUL1g2cG0xWldPZmczYllBazNCaVhuM0lqSkJnQis4Znd4eldrS0gxK1JDa0dzUVhuT1hWNFU3UVhDUGExNlVBUXhLT2RWc1k5M3haaWpEM3dwQT09S0/aWQ5STF1cTlKOENGYXN1eGp1bDIvTEdNMFRuQ0FRWFMvVCtnM0FCd1N1eXEwZjRkdXRDcXlOWWxsUXpWeUJNY3dDaXp4SGlBNUFPdERDZ0ZIMG9RdWc9PQS2) - [AI Update, September 27, 2024: AI News and Views From the Past Week]( - [Do You Market to B2B Audiences? (advertise with us)]( - [Why B2B Marketers and Executives Need Personal Branding]( - [15 Steps to Thought Leadership (MarketingProfs PRO member Master Class)]( --------------------------------------------------------------- ARTICLE FROM THE ARCHIVES ['Should I Be a Fractional CMO?'](E2A2Mg/VTkrYm1QbTI2dTBoak1jQkFVMThjaXA3RFFnRFZtTmZKYmVUL1g2cG0xWldPZmczYllBazNCaVhuM0lqSkJnQis4Znd4eldrS0gxK1JDa0dzUVhuT1hWNFU3UVhDUGExNlVBUXhLT2RWc1k5M3haaWpEM3dwQT09S0/aWQ5STF1cTlKOENGYXN1eGp1bDIvTEdNMFRuQ0FRWFMvVCtnM0FCd1N1eXEwZjRkdXRDcXlOWWxsUXpWeUJNY3dDaXp4SGlBNUFPdERDZ0ZIMG9RdWc9PQS2) 'Should I Be a Fractional CMO?' Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you? [Read more ➔]( COMMUNITY | TESTIMONIAL "2.5 days of nonstop learning, a community of friendly and incredibly smart marketers open to meeting new people, and pages of valuable notes my team was eager to comb through when I returned." —B2B Forum attendee --------------------------------------------------------------- SPONSORED [Are Your Emails Going to Invalid Addresses?](-q-sy/VTkrYm1QbTI2dTBoak1jQkFVMThjaXA3RFFnRFZtTmZKYmVUL1g2cG0xWldPZmczYllBazNCaVhuM0lqSkJnQis4Znd4eldrS0gxK1JDa0dzUVhuT1hWNFU3UVhDUGExNlVBUXhLT2RWc1k5M3haaWpEM3dwQT09S0/) Are Your Emails Going to Invalid Addresses? Did you know that at least 26% of addresses in the average email list become useless every year? You can use ZeroBounce's free Email List Evaluator to check your list now for invalid contact information. Give it a try. [Check your email list today ➔]( --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, September 27, 2024: AI News and Views From the Past Week]( AI Update, September 27, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Why B2B Marketers and Executives Need Personal Branding]( Why B2B Marketers and Executives Need Personal Branding Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS 15 Steps to Thought Leadership Your audience wants to be heard. Can you tell their story better than they can? Yes you can—when you have the right info. Put their story in your marketing and become a thought leader with the 15 lessons in Michele Linn's PRO Master Class: Using Research for Content and Thought Leadership. PRO members get instant access. [Start watching now]( --------------------------------------------------------------- PROFS PICK—SPONSORED Your email list is the lifeblood of your marketing But big chunks of your emails are likely being sent to invalid addresses! At least 26% of email lists degrade every year, becoming invalid—for a host of reasons. Then there are all those pesky spam trap addresses that can seriously damage your email campaigns. Not to mention all the "do not mail" addresses, "catch-all" addresses, and the "abuse emails" belonging to persons who abuse email reporting functions. How can you check your email list? Give ZeroBounce's [free bulk email checker]( a try. Just upload a CSV or TXT file and verify a list of email addresses—with 99% accuracy! [See what else ZeroBounce can do for your emails](. --------------------------------------------------------------- Upcoming Events OCT 1 [10 Ways Humans Can Get More From LinkedIn Using ChatGPT]( 45-minute webinar | presented by Andy Crestodina OCT 2 [Clear the Way With UX Writing]( Help your users reach their destination with content designer and UX writer Shannon Geis in session 5 of Marketing Writing Bootcamp. OCT 11 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Exclaimer NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? 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