5 brands acing social | Spotify as ad platform | B2B social that fuels connections

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with email verification service [ZeroBounce Logo]( Today's dose of marketing know-how | Wednesday, September 25, 2024 👋 Hello, Marketer! I live in the US midwest, and fall is hands-down my favorite season. The leaves change colors, the air gets cooler and crisper, and everywhere you look is my favorite color—orange. I cannot properly describe the excitement that courses through my body when I see a mini pumpkin. Fall lovers, I see you! —Bri Krantz | MarketingProfs Marketing Manager Don't wait until it's too late! B2B Forum Prices Increase Friday Get away from the office with a few days of inspiration, motivation, and education! B2B Forum is overflowing with sessions, workshops, keynotes, and more—and it returns to Boston this Nov. 12-14. Don't wait until tickets go full price on Friday. Get yours today—and bring the team to save $200 more per person. [Check out the program]( In This Issue - [Five Brands Acing Social With Their Own Spin on Cultural Moments]( - [The Rapid Growth of Spotify as an Advertising Platform]( - [How AI Is Revolutionizing Marketing Automation (sponsored webinar)]( - [Creating B2B Social Media Content That Fuels Human Connections]( - [Simplicity Sells (MarketingProfs Master Class)]( --------------------------------------------------------------- ARTICLE [Five Brands Acing Social With Their Own Spin on Cultural Moments]( Five Brands Acing Social With Their Own Spin on Cultural Moments See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. [Read more ➔]( COMMUNITY | POLL Dividing the Internet: Does pineapple belong on pizza? Pineapple on Pizza? ([Take the poll on LinkedIn](.) - Yes, it's sweet & savory - No fruit on MY pizza pie - I'll eat any pizza, thank you --------------------------------------------------------------- SPONSORED [Are Your Emails Going to Invalid Addresses?]( Are Your Emails Going to Invalid Addresses? Did you know that at least 26% of addresses in the average email list become useless every year? You can use ZeroBounce's free Email List Evaluator to check your list now for invalid contact information. Give it a try. [Check your email list today ➔]( --------------------------------------------------------------- RESEARCH [The Rapid Growth of Spotify as an Advertising Platform]( The Rapid Growth of Spotify as an Advertising Platform Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- SPONSORED WEBINAR How AI Is Revolutionizing Marketing Automation Automation is getting an upgrade! AI tools can automate workflows and optimize your campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights and tips. [Elevate your marketing results ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Creating B2B Social Media Content That Fuels Human Connections]( Creating B2B Social Media Content That Fuels Human Connections Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Simplicity Sells Don't make your customers guess. With a simple and transparent message, your buyers know exactly what they're getting (and whom they're getting it from). Audit your brand for clarity in Lesson 7 of the How to Build a Standout Brand Master Class. Streaming now for PRO members. [Clarify your brand]( --------------------------------------------------------------- PROFS PICK—SPONSORED Your email list is the lifeblood of your marketing But big chunks of your emails are likely being sent to invalid addresses! At least 26% of email lists degrade every year, becoming invalid—for a host of reasons. Then there are all those pesky spam trap addresses that can seriously damage your email campaigns. Not to mention all the "do not mail" addresses, "catch-all" addresses, and the "abuse emails" belonging to persons who abuse email reporting functions. How can you check your email list? Give ZeroBounce's [free bulk email checker]( a try. Just upload a CSV or TXT file and verify a list of email addresses—with 99% accuracy! [See what else ZeroBounce can do for your emails](. --------------------------------------------------------------- Upcoming Events SEP 25 [7 Captivating B2B Copy Tips You Can Learn From Infomercials]( Tap into the powerful, persuasive tactics used in TV infomercials with Heather Lloyd-Martin in session 4 of Marketing Writing Bootcamp. SEP 26 [How AI Is Revolutionizing Marketing Automation]( 45-minute webinar | sponsored by Act-On OCT 11 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Exclaimer NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback]( [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. 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