The power of human-AI synergy in marketing | How inflation is affecting SMBs | 40 brands US consumers are most loyal to

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with email verification service [ZeroBounce Logo]( Today's dose of marketing know-how | Tuesday, September 24, 2024 👋 Hello, Marketer! It's officially fall for Northern Hemisphere-ers! I cycle between being SO ready for fall vibes while also wanting to stave off long, dark winter nights for as long as possible. One thing that helps is to remember I always end up reading more often in the fall. Does time of year impact your reading habits? —Bri Krantz | MarketingProfs Marketing Manager See what's next in digital marketing! Today: AI Demo Day! Can new AI tools save you time and money? Find out today at our first-ever AI Demo Day. Five vendors present their B2B-focused marketing tools in no-pressure, 25-minute demos. Come check out the cool tech. Starts at 12 noon ET. [Get AI's help]( In This Issue - ['Human-Ready Marketing': The Power of Human-AI Synergy]( - [How Inflation Has Affected SMBs in 2024]( - [A Wicked Smart Investment! (MarketingProfs B2B Forum)]( - [The 40 Brands US Customers Are Most Loyal To]( - [How AI Is Revolutionizing Marketing Automation (sponsored webinar)](ELq2SZ/T2ZZK0thRHA4WHlmOGZ0N1RRdUVqQzQ4UjBBUmJkZmxzS2xnV0JBRzBwalErZmVxVFM3N3dnZnZWRHFPZW5rSnRIeUhqc096QzFOZ0FCLzBCZzZrY21CaUtmR2FVVTZnc0tXcjZrM2NZT1FYWVNOMkdzV1Z1dz09S0/R3QzSjZWVDBYNWN2dVZaMktBa29iUjdDY2RWbUdrKzlsOWFKT3hxMk5naGduaThQak5oTXowNU51Y1l1aXV5RlR0SVFvSWdYZ09pMmxQa1dpK3pLUHc9PQS2) - [What Keeps Your Buyers Awake? (MarketingProfs event)]( --------------------------------------------------------------- ARTICLE ['Human-Ready Marketing': The Power of Human-AI Synergy](ZKJPjyV3Hz/T2ZZK0thRHA4WHlmOGZ0N1RRdUVqQzQ4UjBBUmJkZmxzS2xnV0JBRzBwalErZmVxVFM3N3dnZnZWRHFPZW5rSnRIeUhqc096QzFOZ0FCLzBCZzZrY21CaUtmR2FVVTZnc0tXcjZrM2NZT1FYWVNOMkdzV1Z1dz09S0/R3QzSjZWVDBYNWN2dVZaMktBa29iUjdDY2RWbUdrKzlsOWFKT3hxMk5naGduaThQak5oTXowNU51Y1l1aXV5RlR0SVFvSWdYZ09pMmxQa1dpK3pLUHc9PQS2) 'Human-Ready Marketing': The Power of Human-AI Synergy Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. [Read more ➔](jVLS9dzNwsV/T2ZZK0thRHA4WHlmOGZ0N1RRdUVqQzQ4UjBBUmJkZmxzS2xnV0JBRzBwalErZmVxVFM3N3dnZnZWRHFPZW5rSnRIeUhqc096QzFOZ0FCLzBCZzZrY21CaUtmR2FVVTZnc0tXcjZrM2NZT1FYWVNOMkdzV1Z1dz09S0/R3QzSjZWVDBYNWN2dVZaMktBa29iUjdDY2RWbUdrKzlsOWFKT3hxMk5naGduaThQak5oTXowNU51Y1l1aXV5RlR0SVFvSWdYZ09pMmxQa1dpK3pLUHc9PQS2) COMMUNITY | TESTIMONIAL "I immediately signed up for [B2B Forum 2024] because [2023] was truly life changing for me. I learned so much, found excitement and interest in marketing again after years of burnout, and met so many incredible people who I still interact with. I can't wait for this year!" —Katie Smith, Wild Path Consulting --------------------------------------------------------------- SPONSORED [Are Your Emails Going to Invalid Addresses?]( Are Your Emails Going to Invalid Addresses? Did you know that at least 26% of addresses in the average email list become useless every year? You can use ZeroBounce's free Email List Evaluator to check your list now for invalid contact information. Give it a try. [Check your email list today ➔](jet7/T2ZZK0thRHA4WHlmOGZ0N1RRdUVqQzQ4UjBBUmJkZmxzS2xnV0JBRzBwalErZmVxVFM3N3dnZnZWRHFPZW5rSnRIeUhqc096QzFOZ0FCLzBCZzZrY21CaUtmR2FVVTZnc0tXcjZrM2NZT1FYWVNOMkdzV1Z1dz09S0/) --------------------------------------------------------------- RESEARCH [How Inflation Has Affected SMBs in 2024]( How Inflation Has Affected SMBs in 2024 Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research. [Check out the study findings ➔](V2-fG/T2ZZK0thRHA4WHlmOGZ0N1RRdUVqQzQ4UjBBUmJkZmxzS2xnV0JBRzBwalErZmVxVFM3N3dnZnZWRHFPZW5rSnRIeUhqc096QzFOZ0FCLzBCZzZrY21CaUtmR2FVVTZnc0tXcjZrM2NZT1FYWVNOMkdzV1Z1dz09S0/R3QzSjZWVDBYNWN2dVZaMktBa29iUjdDY2RWbUdrKzlsOWFKT3hxMk5naGduaThQak5oTXowNU51Y1l1aXV5RlR0SVFvSWdYZ09pMmxQa1dpK3pLUHc9PQS2) --------------------------------------------------------------- MARKETINGPROFS B2B FORUM A Wicked Smart Investment! Marketers attend B2B Forum in Boston for inspiration and education on what's working now in B2B marketing. But is your boss not yet convinced about this investment in your career? Check out this guide to make your case—before prices increase Friday. Or get team tickets to save $200 more per person. Talk with your boss ASAP, because tickets go full price Friday night! [Convince your boss ➔]( --------------------------------------------------------------- INFOGRAPHIC [The 40 Brands US Customers Are Most Loyal To]( The 40 Brands US Customers Are Most Loyal To Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research. [See the infographic ➔]( --------------------------------------------------------------- SPONSORED WEBINAR How AI Is Revolutionizing Marketing Automation Automation is getting an upgrade! AI tools can automate workflows and optimize your campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights and tips. [Elevate your marketing results ➔]( FOR MARKETINGPROFS PRO MEMBERS What Keeps Your Buyers Awake? What are your buyers' hopes and fears—the ones that keep them up at night? You could find out with a lot of market research. But crowd favorite Andy Crestodina has a quicker answer: Ask AI. Get Andy's research methods in AI + Personas, one of 30 sessions helping you make the most of AI. Available now to PRO members. [Build personas—fast!]( --------------------------------------------------------------- PROFS PICK—SPONSORED Your email list is the lifeblood of your marketing But big chunks of your emails are likely being sent to invalid addresses! At least 26% of email lists degrade every year, becoming invalid—for a host of reasons. Then there are all those pesky spam trap addresses that can seriously damage your email campaigns. Not to mention all the "do not mail" addresses, "catch-all" addresses, and the "abuse emails" belonging to persons who abuse email reporting functions. How can you check your email list? Give ZeroBounce's [free bulk email checker]( a try. Just upload a CSV or TXT file and verify a list of email addresses—with 99% accuracy! [See what else ZeroBounce can do for your emails](. --------------------------------------------------------------- Upcoming Events SEP 24 [AI Demo Day]( See demos of hot AI tools at the all-new AI Demo Day! SEP 25 [7 Captivating B2B Copy Tips You Can Learn From Infomercials]( Tap into the powerful, persuasive tactics used in TV infomercials with Heather Lloyd-Martin in session 4 of Marketing Writing Bootcamp. SEP 26 [How AI Is Revolutionizing Marketing Automation]( 45-minute webinar | sponsored by Act-On OCT 11 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Exclaimer NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback]( [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. 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