The 'in-house vs. agency' decision | AI Update - news & views for marketers | Effective communication & impactful connection

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Friday, September 20, 2024 👋 Hello, Marketer! Tomorrow kicks off Oktoberfest in Munich—and many other places around the world that join in. This year marks the 189th anniversary of the celebrations, and it runs through October 6. If any event is going to be weeks long, this one seems like a pretty fun option. Prost! —Bri Krantz | MarketingProfs Marketing Manager Only one month until... B2B Forum Room Block Expires! B2B Forum returns to the beautiful Omni Boston Hotel at the Seaport in November, so you can stay in the venue where the marketing magic happens. But you're running out of time to get discounted tickets AND rooms. Now's the time to book—tickets go full price next week (teams of 3+ save $200 per person) and room block rates end in October! [See hotel details ASAP]( In This Issue - [What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework]( - [How AI Is Revolutionizing Marketing Automation (sponsored webinar)]( - [AI Update, September 20, 2024: AI News and Views From the Past Week]( - [Next Tues: Game-Changing AI Tools (MarketingProfs event)]( target=) - [Decoding Effective Communication and Understanding Impactful Connection]( - [Lead Magnets to Fill Your Funnel (PRO members Working Webinar)]( --------------------------------------------------------------- ARTICLE FROM THE ARCHIVES [What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework]( What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework "What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options. [Read more ➔](/c0c5akgyUkpmS09RcFhRQXkvY1Y2eTBaTTZ2QlFkWG9lcFArSmYwOEZUZTdlRSs3eHdkSFFhQmR5RnlqdzAxWno1UWdRSU14RlJ6azUzZWJRZkRDenRnVElsNWgvQjJrL2lSRU5sRXdiTkU4YlVGQkttSmRkQT09S0/Nng0WHYyZEV0Q2l4UHVEVEdEZXFJVi9LeTE5YWRPVmhpM1FmMWtEbmlkUnFXMTIyUUFSSGNTcTY2dHFNSElUUGo3OG1vaEdwRko3N29KcGdpeGNqcWc9PQS2) COMMUNITY | JOKE What did the run-on sentence say to the enter key? "Give me a break." --------------------------------------------------------------- SPONSORED WEBINAR How AI Is Revolutionizing Marketing Automation Automation is getting an upgrade! AI tools can automate workflows and optimize your campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights and tips. [Elevate your marketing results ➔]( --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, September 20, 2024: AI News and Views From the Past Week]( AI Update, September 20, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Next Tues: Game-Changing AI Tools Next Tuesday, five vendors showcase AI tools that can save you time and boost your marketing results—in short, 25-minute demos. It's the first-ever AI Demo Day! Come see how this new tech is changing B2B marketing... and what these tools can do for you. [See How AI Can Help You ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Decoding Effective Communication and Understanding Impactful Connection]( Decoding Effective Communication and Understanding Impactful Connection Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and the CEO of the creative agency Mekanism. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Lead Magnets to Fill Your Funnel How do you attract prospects into your funnel? And what value do you offer so readers stick around? Kenda Macdonald shows you how to use lead magnets to attract buyers, educate them on their problems, and offer your solutions in "Cascading Your Lead Magnets," the third session from Score, Plan, Convert: Demand Generation. Get Kenda's powerful strategy now—free for PRO members. [Build attractive funnels]( Upcoming Events SEP 24 [AI Demo Day](EZE8Qx/c0c5akgyUkpmS09RcFhRQXkvY1Y2eTBaTTZ2QlFkWG9lcFArSmYwOEZUZTdlRSs3eHdkSFFhQmR5RnlqdzAxWno1UWdRSU14RlJ6azUzZWJRZkRDenRnVElsNWgvQjJrL2lSRU5sRXdiTkU4YlVGQkttSmRkQT09S0/Nng0WHYyZEV0Q2l4UHVEVEdEZXFJVi9LeTE5YWRPVmhpM1FmMWtEbmlkUnFXMTIyUUFSSGNTcTY2dHFNSElUUGo3OG1vaEdwRko3N29KcGdpeGNqcWc9PQS2) See demos of hot AI tools at the all-new AI Demo Day! SEP 25 [7 Captivating B2B Copy Tips You Can Learn From Infomercials]( Tap into the powerful, persuasive tactics used in TV infomercials with Heather Lloyd-Martin in session 4 of Marketing Writing Bootcamp. 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