The 'Bright Web' of thriving communities | 10 big benefits of employee advocacy | Private communities and influencer marketing

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](/V3pMSVBodEs4cm01YjhMUjNLVUlBQ1VYY0U5dENkOFM5MW5MbFJObWZETzVjekE0aXdubzhzSGs3VnV5TTd3clhvdnNmTGNSWnpiYXhkWDBEM1pnclU0TzBvSzQvSG5VdzNvd243bE85Q3JRQmVrNDViNDVVUT09S0/bitZRVRzUGZIeEU4aE5GQ2NzeVVOR3k5TzRnV2ZLbVM0QWlHV216SWoySzlaMEVoR0QwckFCcXZoRmczNGpodUtFZjZzclEya3FJaytWV21RMy9UN0E9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, September 19, 2024 👋 Hello, Marketer! Well, friend, today is International Talk Like a Pirate Day. So shore up your best pirate puns and show them off in your meetings today. Or see how many slightly extended "Arrs" you can work into conversation. Need some inspo? Here ye go: Why did I join a band of pirates? Pier pressure. —Bri Krantz | MarketingProfs Marketing Manager Marketers reveal their top... 5 Reasons to Attend B2B Forum Marketers from around the world attend B2B Forum in Boston... and not just for the social media clout. Check out the Top 5 reasons your peers attend B2B Forum—in their own words! We'd love to welcome your team to B2B Forum. Act fast. Tickets go full price next week. [Here's what your peers say...](R7cY/V3pMSVBodEs4cm01YjhMUjNLVUlBQ1VYY0U5dENkOFM5MW5MbFJObWZETzVjekE0aXdubzhzSGs3VnV5TTd3clhvdnNmTGNSWnpiYXhkWDBEM1pnclU0TzBvSzQvSG5VdzNvd243bE85Q3JRQmVrNDViNDVVUT09S0/bitZRVRzUGZIeEU4aE5GQ2NzeVVOR3k5TzRnV2ZLbVM0QWlHV216SWoySzlaMEVoR0QwckFCcXZoRmczNGpodUtFZjZzclEya3FJaytWV21RMy9UN0E9PQS2) In This Issue - [Choose the 'Bright Web': The Why and How of Building Thriving Communities](Ee0kCP/V3pMSVBodEs4cm01YjhMUjNLVUlBQ1VYY0U5dENkOFM5MW5MbFJObWZETzVjekE0aXdubzhzSGs3VnV5TTd3clhvdnNmTGNSWnpiYXhkWDBEM1pnclU0TzBvSzQvSG5VdzNvd243bE85Q3JRQmVrNDViNDVVUT09S0/bitZRVRzUGZIeEU4aE5GQ2NzeVVOR3k5TzRnV2ZLbVM0QWlHV216SWoySzlaMEVoR0QwckFCcXZoRmczNGpodUtFZjZzclEya3FJaytWV21RMy9UN0E9PQS2) - [AI 4 B2B (MarketingProfs event)]( - [10 Big Benefits of Employee Advocacy Social Media Programs]( - [Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities]( - [Unlock Growth: The Power of Signal-Based GTM Strategies (sponsored webinar)](c8/V3pMSVBodEs4cm01YjhMUjNLVUlBQ1VYY0U5dENkOFM5MW5MbFJObWZETzVjekE0aXdubzhzSGs3VnV5TTd3clhvdnNmTGNSWnpiYXhkWDBEM1pnclU0TzBvSzQvSG5VdzNvd243bE85Q3JRQmVrNDViNDVVUT09S0/bitZRVRzUGZIeEU4aE5GQ2NzeVVOR3k5TzRnV2ZLbVM0QWlHV216SWoySzlaMEVoR0QwckFCcXZoRmczNGpodUtFZjZzclEya3FJaytWV21RMy9UN0E9PQS2) --------------------------------------------------------------- ARTICLE [Choose the 'Bright Web': The Why and How of Building Thriving Communities]( Choose the 'Bright Web': The Why and How of Building Thriving Communities Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. [Read more ➔]( COMMUNITY | POLL RESULTS The results of our [recent Community Poll]( are in! Check out what your peers said: [Community Poll Results] --------------------------------------------------------------- MARKETINGPROFS EVENT AI 4 B2B B2B marketers are tapping into new AI tools to lighten their load and speed up campaigns. Maybe you, too, could use some help from a speedy marketing assistant? Check out five great AI tools and how they're changing the B2B landscape at AI Demo Day. Live on Tuesday, September 24. [Show me time-saving AI ➔]( --------------------------------------------------------------- INFOGRAPHIC [10 Big Benefits of Employee Advocacy Social Media Programs]( 10 Big Benefits of Employee Advocacy Social Media Programs Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program. [See the infographic ➔]( --------------------------------------------------------------- SPONSORED WEBINAR Unlock Growth: The Power of Signal-Based GTM Strategies For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few good-quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. [Shift from volume to precision ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities]( Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain. [Read more and listen in ➔]( FOR MARKETINGPROFS PRO MEMBERS Marketing Leaders Wanted. Financial Understanding Required. Next year's marketing planning is just around the corner. Get a seat at the table with a solid understanding of financial goal-setting and marketing measurement. Samantha Stone breaks it down in two short hours with A Marketer's Field Guide to Financial Goal Setting and Measurement. Available now for ambitious PRO members. [Time to plan ahead]( Upcoming Events SEP 19 [Unlock Growth: The Power of Signal-Based GTM Strategies]( 45-minute webinar | sponsored by Salesloft SEP 24 [AI Demo Day](jVLS9dbj3cj/V3pMSVBodEs4cm01YjhMUjNLVUlBQ1VYY0U5dENkOFM5MW5MbFJObWZETzVjekE0aXdubzhzSGs3VnV5TTd3clhvdnNmTGNSWnpiYXhkWDBEM1pnclU0TzBvSzQvSG5VdzNvd243bE85Q3JRQmVrNDViNDVVUT09S0/bitZRVRzUGZIeEU4aE5GQ2NzeVVOR3k5TzRnV2ZLbVM0QWlHV216SWoySzlaMEVoR0QwckFCcXZoRmczNGpodUtFZjZzclEya3FJaytWV21RMy9UN0E9PQS2) See demos of hot AI tools at the all-new AI Demo Day! SEP 25 [7 Captivating B2B Copy Tips You Can Learn From Infomercials](ZKJPjqg~J0/V3pMSVBodEs4cm01YjhMUjNLVUlBQ1VYY0U5dENkOFM5MW5MbFJObWZETzVjekE0aXdubzhzSGs3VnV5TTd3clhvdnNmTGNSWnpiYXhkWDBEM1pnclU0TzBvSzQvSG5VdzNvd243bE85Q3JRQmVrNDViNDVVUT09S0/bitZRVRzUGZIeEU4aE5GQ2NzeVVOR3k5TzRnV2ZLbVM0QWlHV216SWoySzlaMEVoR0QwckFCcXZoRmczNGpodUtFZjZzclEya3FJaytWV21RMy9UN0E9PQS2) Tap into the powerful, persuasive tactics used in TV infomercials with Heather Lloyd-Martin in session 4 of Marketing Writing Bootcamp. SEP 26 [How AI Is Revolutionizing Marketing Automation](/V3pMSVBodEs4cm01YjhMUjNLVUlBQ1VYY0U5dENkOFM5MW5MbFJObWZETzVjekE0aXdubzhzSGs3VnV5TTd3clhvdnNmTGNSWnpiYXhkWDBEM1pnclU0TzBvSzQvSG5VdzNvd243bE85Q3JRQmVrNDViNDVVUT09S0/bitZRVRzUGZIeEU4aE5GQ2NzeVVOR3k5TzRnV2ZLbVM0QWlHV216SWoySzlaMEVoR0QwckFCcXZoRmczNGpodUtFZjZzclEya3FJaytWV21RMy9UN0E9PQS2) 45-minute webinar | sponsored by Act-On OCT 11 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Exclaimer NOV 12-14 [MarketingProfs B2B Forum](NygFR/V3pMSVBodEs4cm01YjhMUjNLVUlBQ1VYY0U5dENkOFM5MW5MbFJObWZETzVjekE0aXdubzhzSGs3VnV5TTd3clhvdnNmTGNSWnpiYXhkWDBEM1pnclU0TzBvSzQvSG5VdzNvd243bE85Q3JRQmVrNDViNDVVUT09S0/bitZRVRzUGZIeEU4aE5GQ2NzeVVOR3k5TzRnV2ZLbVM0QWlHV216SWoySzlaMEVoR0QwckFCcXZoRmczNGpodUtFZjZzclEya3FJaytWV21RMy9UN0E9PQS2) Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? 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