Positioning that aligns Marketing & Product | Direct mail elements that spur action | Why different is better than better

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe](FL/WEhMb3RNVHJtaThoNXR5U1J6aFFkOGFkUXRlMXBSQ1VQeVBLWFk3YjJvQ1FuMmxvSjVQOWVxemVqaDV6clJyUFh6Q1hrNGVzTHFVS2ZzU1gxMkhGK1NXTkhsRVQwOUZBTTVUKysxRDNKalBpUDAraWdHejJOZz09S0/TDhsRnFPUW02ZUJidFp2TTRaWFF4ZHdVQmNLU2Z5L0Z0VnFLUncyb3ltUU5WUjZhTVhFN2JHb0ZoNERHWi9ERgS2) [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, September 18, 2024 👋 Hello, Marketer! I have two cats, who are my life. And buying things for them is such a unique experience for me that I'll happily spend on them like I never would on myself. How do you make B2B wares as enticing to your audience as a pumpkin-shaped cat bed? (Yes, that's a real purchase on its way to me.) —Bri Krantz | MarketingProfs Marketing Manager Treat your team in Boston! Workshops. Sessions. Chowdah. Creativity doesn't come from sitting at a desk. Take your marketing team on an adventure to Boston! Attend B2B Forum by day, explore Boston by night, and return to the office filled with new inspiration. Save $200 per ticket when you bring a team of 3 or more. Don't delay—tickets increase in price next week! [See our guide to Boston]( In This Issue - [How to Align Product and Marketing Teams Through Positioning]( - [The Direct Mail Elements That Spur Action](/WEhMb3RNVHJtaThoNXR5U1J6aFFkOGFkUXRlMXBSQ1VQeVBLWFk3YjJvQ1FuMmxvSjVQOWVxemVqaDV6clJyUFh6Q1hrNGVzTHFVS2ZzU1gxMkhGK1NXTkhsRVQwOUZBTTVUKysxRDNKalBpUDAraWdHejJOZz09S0/UWlpT2lLWVRublNwZmVUcWhGazVQMXVlUllwem9hZC9wNXd0ZzBTMkdGaktDdkFlcmVQMU54M2g0VmFKWXdKTjF2MzlnaVpEc1BUTUhLQk96R3RyUHc9PQS2) - [Reclaim Your Team's Creative Time (MarketingProfs event)]( - [Different Is Better Than Better](6kRs-/WEhMb3RNVHJtaThoNXR5U1J6aFFkOGFkUXRlMXBSQ1VQeVBLWFk3YjJvQ1FuMmxvSjVQOWVxemVqaDV6clJyUFh6Q1hrNGVzTHFVS2ZzU1gxMkhGK1NXTkhsRVQwOUZBTTVUKysxRDNKalBpUDAraWdHejJOZz09S0/UWlpT2lLWVRublNwZmVUcWhGazVQMXVlUllwem9hZC9wNXd0ZzBTMkdGaktDdkFlcmVQMU54M2g0VmFKWXdKTjF2MzlnaVpEc1BUTUhLQk96R3RyUHc9PQS2) - [Unlock Growth: The Power of Signal-Based GTM Strategies (sponsored webinar)]( --------------------------------------------------------------- ARTICLE [How to Align Product and Marketing Teams Through Positioning](Gmf6/WEhMb3RNVHJtaThoNXR5U1J6aFFkOGFkUXRlMXBSQ1VQeVBLWFk3YjJvQ1FuMmxvSjVQOWVxemVqaDV6clJyUFh6Q1hrNGVzTHFVS2ZzU1gxMkhGK1NXTkhsRVQwOUZBTTVUKysxRDNKalBpUDAraWdHejJOZz09S0/UWlpT2lLWVRublNwZmVUcWhGazVQMXVlUllwem9hZC9wNXd0ZzBTMkdGaktDdkFlcmVQMU54M2g0VmFKWXdKTjF2MzlnaVpEc1BUTUhLQk96R3RyUHc9PQS2) How to Align Product and Marketing Teams Through Positioning Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. [Read more ➔]( COMMUNITY | TESTIMONIAL "Best conference I've ever been to: perfect size, great variety of sessions, so many actionable ideas!" —2022 MPB2B In-Person Attendee --------------------------------------------------------------- RESEARCH [The Direct Mail Elements That Spur Action]( The Direct Mail Elements That Spur Action Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? [Check out the study findings ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Reclaim Your Team's Creative Time Want more time for marketing creativity—without skipping important tasks? Maybe AI can help. Join us for five short demos showing today's coolest AI tools in action. It's our first ever AI Demo Day, live on Tuesday, Sep. 24—and you're invited. [Show me time-saving AI ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Different Is Better Than Better]( Different Is Better Than Better As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out? [Tune in ➔](/WEhMb3RNVHJtaThoNXR5U1J6aFFkOGFkUXRlMXBSQ1VQeVBLWFk3YjJvQ1FuMmxvSjVQOWVxemVqaDV6clJyUFh6Q1hrNGVzTHFVS2ZzU1gxMkhGK1NXTkhsRVQwOUZBTTVUKysxRDNKalBpUDAraWdHejJOZz09S0/UWlpT2lLWVRublNwZmVUcWhGazVQMXVlUllwem9hZC9wNXd0ZzBTMkdGaktDdkFlcmVQMU54M2g0VmFKWXdKTjF2MzlnaVpEc1BUTUhLQk96R3RyUHc9PQS2) --------------------------------------------------------------- SPONSORED WEBINAR Unlock Growth: The Power of Signal-Based GTM Strategies For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few good-quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. [Shift from volume to precision ➔](EBN/WEhMb3RNVHJtaThoNXR5U1J6aFFkOGFkUXRlMXBSQ1VQeVBLWFk3YjJvQ1FuMmxvSjVQOWVxemVqaDV6clJyUFh6Q1hrNGVzTHFVS2ZzU1gxMkhGK1NXTkhsRVQwOUZBTTVUKysxRDNKalBpUDAraWdHejJOZz09S0/UWlpT2lLWVRublNwZmVUcWhGazVQMXVlUllwem9hZC9wNXd0ZzBTMkdGaktDdkFlcmVQMU54M2g0VmFKWXdKTjF2MzlnaVpEc1BUTUhLQk96R3RyUHc9PQS2) FOR MARKETINGPROFS PRO MEMBERS A Day in the Life… of Your Buyer How do your ideal prospects spend their days? Answer that, says Ardath Albee, and you'll have a deeper understanding of what your prospects want—and how you can help them get it. Discover more about the power of buyer personas in Building and Using B2B Buyer Personas to Grow Revenue, a four-part mini-workshop available now to PRO members. [Grow revenue with buyer personas]( Upcoming Events SEP 18 [The Ultimate Positioning and Messaging Guide for Homepages]( Get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website in session 3 of Marketing Writing Bootcamp. SEP 19 [Unlock Growth: The Power of Signal-Based GTM Strategies](ZKJPjrvYhj/WEhMb3RNVHJtaThoNXR5U1J6aFFkOGFkUXRlMXBSQ1VQeVBLWFk3YjJvQ1FuMmxvSjVQOWVxemVqaDV6clJyUFh6Q1hrNGVzTHFVS2ZzU1gxMkhGK1NXTkhsRVQwOUZBTTVUKysxRDNKalBpUDAraWdHejJOZz09S0/UWlpT2lLWVRublNwZmVUcWhGazVQMXVlUllwem9hZC9wNXd0ZzBTMkdGaktDdkFlcmVQMU54M2g0VmFKWXdKTjF2MzlnaVpEc1BUTUhLQk96R3RyUHc9PQS2) 45-minute webinar | sponsored by Salesloft SEP 24 [AI Demo Day](jxF3/WEhMb3RNVHJtaThoNXR5U1J6aFFkOGFkUXRlMXBSQ1VQeVBLWFk3YjJvQ1FuMmxvSjVQOWVxemVqaDV6clJyUFh6Q1hrNGVzTHFVS2ZzU1gxMkhGK1NXTkhsRVQwOUZBTTVUKysxRDNKalBpUDAraWdHejJOZz09S0/UWlpT2lLWVRublNwZmVUcWhGazVQMXVlUllwem9hZC9wNXd0ZzBTMkdGaktDdkFlcmVQMU54M2g0VmFKWXdKTjF2MzlnaVpEc1BUTUhLQk96R3RyUHc9PQS2) See demos of hot AI tools at the all-new AI Demo Day! SEP 26 [How AI Is Revolutionizing Marketing Automation]( 45-minute webinar | sponsored by Act-On NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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