Post-purchase engagement | LinkedIn ad effectiveness | Story framing for PR

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](QV/bjZKeFlQSER3cDg2OWhISEN6S0VkeWZKbDBhYnBmMnE3ZkpuUlprN3BmNHh3WjV4T1h6T3hVQjhobGpuK0Rsc0tXWnpsaUFvcWZrdTRsOTk2VDg2UTRSbHV4UjdNYTdZdktZdHVjV3VBamt2OHZuMlNvQk1zdz09S0/dWtpcHRpaFh5NzRpaFVXclV4VHVYOFJYOTR0R0ZKZS9rckhWV2lUQkhhYTMvTjdBZU81SG5EUzgzNG4vNnNTMFpnNFFqeFRCY2lWOEtMWllBNzlkV3c9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, September 17, 2024 👋 Hello, Marketer! Tonight is both a full supermoon and a Harvest Moon. Earth's BFF will seem bigger (it's closer to us), making it super. It also appears to rise faster, meaning more moonlight for a few days, which was helpful for farmers before lights—but probably still is (not a farmer)—giving it the nifty Harvest title. —Bri Krantz | MarketingProfs Marketing Manager Don't wait to grow your career! B2B Forum Tickets Going Full Price Join us in November at B2B Forum, the world's most actionable B2B marketing conference! Six workshops. 50+ informative sessions. Networking. Shenanigans. Get your ticket now before prices increase next week. And for a deeper discount, bring your team of 3 or more! [Beat the price increase]( In This Issue - [Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value]( - [The Factors That Drive B2B Ad Effectiveness on LinkedIn]( - ['What AI do you suggest?' (MarketingProfs event)]( - [The Importance of Story Framing for PR Success](LmpHV/bjZKeFlQSER3cDg2OWhISEN6S0VkeWZKbDBhYnBmMnE3ZkpuUlprN3BmNHh3WjV4T1h6T3hVQjhobGpuK0Rsc0tXWnpsaUFvcWZrdTRsOTk2VDg2UTRSbHV4UjdNYTdZdktZdHVjV3VBamt2OHZuMlNvQk1zdz09S0/dWtpcHRpaFh5NzRpaFVXclV4VHVYOFJYOTR0R0ZKZS9rckhWV2lUQkhhYTMvTjdBZU81SG5EUzgzNG4vNnNTMFpnNFFqeFRCY2lWOEtMWllBNzlkV3c9PQS2) - [Unlock Growth: The Power of Signal-Based GTM Strategies (sponsored webinar)]( --------------------------------------------------------------- ARTICLE [Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value](ZKJPjA0XQD/bjZKeFlQSER3cDg2OWhISEN6S0VkeWZKbDBhYnBmMnE3ZkpuUlprN3BmNHh3WjV4T1h6T3hVQjhobGpuK0Rsc0tXWnpsaUFvcWZrdTRsOTk2VDg2UTRSbHV4UjdNYTdZdktZdHVjV3VBamt2OHZuMlNvQk1zdz09S0/dWtpcHRpaFh5NzRpaFVXclV4VHVYOFJYOTR0R0ZKZS9rckhWV2lUQkhhYTMvTjdBZU81SG5EUzgzNG4vNnNTMFpnNFFqeFRCY2lWOEtMWllBNzlkV3c9PQS2) Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. [Learn more ➔](jVLS9d04RCg/bjZKeFlQSER3cDg2OWhISEN6S0VkeWZKbDBhYnBmMnE3ZkpuUlprN3BmNHh3WjV4T1h6T3hVQjhobGpuK0Rsc0tXWnpsaUFvcWZrdTRsOTk2VDg2UTRSbHV4UjdNYTdZdktZdHVjV3VBamt2OHZuMlNvQk1zdz09S0/dWtpcHRpaFh5NzRpaFVXclV4VHVYOFJYOTR0R0ZKZS9rckhWV2lUQkhhYTMvTjdBZU81SG5EUzgzNG4vNnNTMFpnNFFqeFRCY2lWOEtMWllBNzlkV3c9PQS2) COMMUNITY | QUOTE "The customer experience is the next competitive battleground." —Jerry Gregoire, owner of Redbird Flight Simulations --------------------------------------------------------------- RESEARCH [The Factors That Drive B2B Ad Effectiveness on LinkedIn]( The Factors That Drive B2B Ad Effectiveness on LinkedIn What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers. [Check out the study findings ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT 'What AI do you suggest?' We're often asked what AI tools we recommend. But every business is different—and we don't know what you need. So we're trying something new! Next Tuesday, five AI vendors will showcase their time-saving tools to give you a peek at what's available. Join us at the no-cost AI Demo Day, live on Tuesday, September 24. [See what AI tools can do ➔]( --------------------------------------------------------------- INFOGRAPHIC [The Importance of Story Framing for PR Success]( The Importance of Story Framing for PR Success With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image. [See the infographic ➔](3H3/bjZKeFlQSER3cDg2OWhISEN6S0VkeWZKbDBhYnBmMnE3ZkpuUlprN3BmNHh3WjV4T1h6T3hVQjhobGpuK0Rsc0tXWnpsaUFvcWZrdTRsOTk2VDg2UTRSbHV4UjdNYTdZdktZdHVjV3VBamt2OHZuMlNvQk1zdz09S0/dWtpcHRpaFh5NzRpaFVXclV4VHVYOFJYOTR0R0ZKZS9rckhWV2lUQkhhYTMvTjdBZU81SG5EUzgzNG4vNnNTMFpnNFFqeFRCY2lWOEtMWllBNzlkV3c9PQS2) --------------------------------------------------------------- SPONSORED WEBINAR Unlock Growth: The Power of Signal-Based GTM Strategies For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few good-quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. [Shift from volume to precision ➔]( FOR MARKETINGPROFS PRO MEMBERS Stack the Launch in Your Favor New products can be a gamble. But you can stack the odds in your favor—with a comprehensive go-to-market plan! 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