Agile content marketing for a fast-changing world | AI news & views for marketers | Strategic content development

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe](qhW/bjdpR1IzOVBvS3VpMWZ1SVltY1IvS1BvcGVtTFRTWUwvdEJKaSs0bmh2a0x1SkhpQlpzSGlYdXBTUXpUcGJqNVJ2RUlFUXJBWElYMi9yUWxnZnFKRGNvNmNZWXYyZVdvY0Vsb0lub3ZOTE84VHhDVjRtWWpOUT09S0/a2dDQ1dRcUtNYkx6bmZqcWdXajFLcGtBdmhxTHVWVGhuS2REdmtuRzVkZGJxZ2g4Uk1rZVFITDdNZHhyc2toZwS2) [MarketingProfs Today]( Today's dose of marketing know-how | Friday, September 13, 2024 👋 Hello, Marketer! You thought I was going to keep going on icons, didn't you? Well, I'm not. You made it to Friday, and all I have for you today is to say: well done. September is often chaotic with back-to-school and budget planning and preparing for Q4. You're doing great! —Bri Krantz | MarketingProfs Marketing Manager Join us Sep 24 to find out... 'Can AI Tools Help Me?' Marketers in all industries are starting to use AI tools to improve market research, speed up creative, handle prospect inquiries, and more—freeing up the marketing team to focus on higher ROI activities. Join us Sep 24 for AI Demo Day, where you can see (up to) five quick demos from today's hottest B2B AI tools. No pressure. No purchase required. Just an open mind to see how AI can help you. [Click here to attend AI Demo Day]( In This Issue - [How Agile Content Marketing Wins in a Fast-Changing Digital World]( - [AI Update, September 13, 2024: AI News and Views From the Past Week]( - [Marketing Planning Friday Forum (MarketingProfs event)]( - [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( - ['SEO Bridge' Drives Traffic (PRO member content)](3ptz/bjdpR1IzOVBvS3VpMWZ1SVltY1IvS1BvcGVtTFRTWUwvdEJKaSs0bmh2a0x1SkhpQlpzSGlYdXBTUXpUcGJqNVJ2RUlFUXJBWElYMi9yUWxnZnFKRGNvNmNZWXYyZVdvY0Vsb0lub3ZOTE84VHhDVjRtWWpOUT09S0/WEYvQ3E5VFVvd0JBbmRZVzlRUktkNTBPM2JGZzNaUWlHNHFwcjgzZFdYTHhTeWdvN3lxeE8vcVdRc1FTU0tnVUtseCtRRjgrZmp4cHFPcVZQbVVHUnc9PQS2) --------------------------------------------------------------- ARTICLE FROM THE ARCHIVES [How Agile Content Marketing Wins in a Fast-Changing Digital World]( How Agile Content Marketing Wins in a Fast-Changing Digital World Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. [Read more now ➔]( COMMUNITY | QUOTE "In marketing, I've seen only one strategy that can't miss. And that is to market to your best customers first, your best prospects second, and the rest of the world last." —John Romero, co-founder of id Software --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, September 13, 2024: AI News and Views From the Past Week](AmRJK/bjdpR1IzOVBvS3VpMWZ1SVltY1IvS1BvcGVtTFRTWUwvdEJKaSs0bmh2a0x1SkhpQlpzSGlYdXBTUXpUcGJqNVJ2RUlFUXJBWElYMi9yUWxnZnFKRGNvNmNZWXYyZVdvY0Vsb0lub3ZOTE84VHhDVjRtWWpOUT09S0/WEYvQ3E5VFVvd0JBbmRZVzlRUktkNTBPM2JGZzNaUWlHNHFwcjgzZFdYTHhTeWdvN3lxeE8vcVdRc1FTU0tnVUtseCtRRjgrZmp4cHFPcVZQbVVHUnc9PQS2) AI Update, September 13, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Marketing Planning Friday Forum Make 2025 your best year yet in marketing. These three practical sessions will help you create a robust marketing plan for the coming year by learning how to understand market conditions, leverage data to identify opportunities and improve execution, use events data into a goldmine of insights that drive marketing success—and much, much more. [Save your spot now ➔](hz/bjdpR1IzOVBvS3VpMWZ1SVltY1IvS1BvcGVtTFRTWUwvdEJKaSs0bmh2a0x1SkhpQlpzSGlYdXBTUXpUcGJqNVJ2RUlFUXJBWElYMi9yUWxnZnFKRGNvNmNZWXYyZVdvY0Vsb0lub3ZOTE84VHhDVjRtWWpOUT09S0/WEYvQ3E5VFVvd0JBbmRZVzlRUktkNTBPM2JGZzNaUWlHNHFwcjgzZFdYTHhTeWdvN3lxeE8vcVdRc1FTU0tnVUtseCtRRjgrZmp4cHFPcVZQbVVHUnc9PQS2) --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( How Being Strategic About Content Development Can Boost Results and Save Time and Money In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results. [Tune in ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Leading a Remote Creative Team? We're in a world of remote work. Are you getting everything you can from your team—including cooperation and enthusiasm? Discover new ways to think about remote work, creativity, and meeting business goals with Leading Remote Creative Teams, just one of many leadership-focused sessions at B2B Forum. [See the program ➔]( FOR MARKETINGPROFS PRO MEMBERS 'SEO Bridge' Drives Traffic When a prospect finds your content via search, does that content meet expectations? Buid a high-traffic "bridge" designed to drive rankings, relationships, and relevance with SEO and the Future of Content Discovery. Andy Crestodina shares his strategy in this four-part mini-workshop series. Available now to PRO members. [Get Andy's SEO insights]( Upcoming Events SEP 13 [Marketing Planning Friday Forum](jVLS9d64PJ_/bjdpR1IzOVBvS3VpMWZ1SVltY1IvS1BvcGVtTFRTWUwvdEJKaSs0bmh2a0x1SkhpQlpzSGlYdXBTUXpUcGJqNVJ2RUlFUXJBWElYMi9yUWxnZnFKRGNvNmNZWXYyZVdvY0Vsb0lub3ZOTE84VHhDVjRtWWpOUT09S0/WEYvQ3E5VFVvd0JBbmRZVzlRUktkNTBPM2JGZzNaUWlHNHFwcjgzZFdYTHhTeWdvN3lxeE8vcVdRc1FTU0tnVUtseCtRRjgrZmp4cHFPcVZQbVVHUnc9PQS2) 3 live sessions | sponsored by Cvent SEP 18 [The Ultimate Positioning and Messaging Guide for Homepages]( Get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website in session 3 of Marketing Writing Bootcamp. SEP 19 [Unlock Growth: The Power of Signal-Based GTM Strategies]( 45-minute webinar | sponsored by Salesloft SEP 24 [AI Demo Day]( See demos of hot AI tools at the all-new AI Demo Day! SEP 26 [How AI Is Revolutionizing Marketing Automation](ZKJPjG0YJA/bjdpR1IzOVBvS3VpMWZ1SVltY1IvS1BvcGVtTFRTWUwvdEJKaSs0bmh2a0x1SkhpQlpzSGlYdXBTUXpUcGJqNVJ2RUlFUXJBWElYMi9yUWxnZnFKRGNvNmNZWXYyZVdvY0Vsb0lub3ZOTE84VHhDVjRtWWpOUT09S0/WEYvQ3E5VFVvd0JBbmRZVzlRUktkNTBPM2JGZzNaUWlHNHFwcjgzZFdYTHhTeWdvN3lxeE8vcVdRc1FTU0tnVUtseCtRRjgrZmp4cHFPcVZQbVVHUnc9PQS2) 45-minute webinar | sponsored by Act-On NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback]( [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. 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