Storytelling through audio | How to conduct SEO competitor analysis | Creating a human, relatable voice in marketing

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, September 12, 2024 👋 Hello, Marketer! Yes, I lied. I'm STILL thinking about icons. People have been using imagery to help tell stories for a very long time. And icons do that so succinctly while allowing us to incorporate beautiful design. And sometimes there's even room to create our own icons. And with that thought... I cede the floor on icons. —Bri Krantz | MarketingProfs Marketing Manager See AI tools in action! Do Less… With More AI Cool new AI tools are filling pipelines, improving market research, speeding up content production, and more. Want free, no-pressure demos to see how these tools can lighten your load? Join us for AI Demo Day, live on Sep 24. [Check out AI demos]( In This Issue - [Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection]( - [How to Conduct an SEO Competitor Analysis](W~6BR/Y0xyR1hlTDFsMWVQUlIrdzZFMEE1S1hZZFMwMnpHdkdlWTFBK1VzQzdXa05lbktmYjN4bmVKMk9nZW9WQWRlNFkxQ2NWMkpUV2ppTUswTVdiVG1wazNhVGdxZzlKWEpWSzcxQUxnMEVlMEZiYVFIaU1mOC9oQT09S0/TWZrbWJreW94SERvVi9hL3ZHNXBRWGxjKzk1L3JQTWhFSmVsWGpmTGhLOXNUVm1OR2RUYzZncm11REF2REN6QXhQQy9zUU96NDJpM3JSbHRqdU1BYXc9PQS2) - [Creating a Human and Relatable Voice for Your Marketing](sb/Y0xyR1hlTDFsMWVQUlIrdzZFMEE1S1hZZFMwMnpHdkdlWTFBK1VzQzdXa05lbktmYjN4bmVKMk9nZW9WQWRlNFkxQ2NWMkpUV2ppTUswTVdiVG1wazNhVGdxZzlKWEpWSzcxQUxnMEVlMEZiYVFIaU1mOC9oQT09S0/TWZrbWJreW94SERvVi9hL3ZHNXBRWGxjKzk1L3JQTWhFSmVsWGpmTGhLOXNUVm1OR2RUYzZncm11REF2REN6QXhQQy9zUU96NDJpM3JSbHRqdU1BYXc9PQS2) - [On-the-Spot Stories (PRO member Master Class)](ZKJP8z8~Q2/Y0xyR1hlTDFsMWVQUlIrdzZFMEE1S1hZZFMwMnpHdkdlWTFBK1VzQzdXa05lbktmYjN4bmVKMk9nZW9WQWRlNFkxQ2NWMkpUV2ppTUswTVdiVG1wazNhVGdxZzlKWEpWSzcxQUxnMEVlMEZiYVFIaU1mOC9oQT09S0/TWZrbWJreW94SERvVi9hL3ZHNXBRWGxjKzk1L3JQTWhFSmVsWGpmTGhLOXNUVm1OR2RUYzZncm11REF2REN6QXhQQy9zUU96NDJpM3JSbHRqdU1BYXc9PQS2) --------------------------------------------------------------- ARTICLE [Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection]( Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. [Read more ➔]( COMMUNITY | TESTIMONIAL "I enjoy MarketingProfs' daily eblast. It is the only sales/marketing email I've ever had interest in reading, and I always try to take time to check out the articles. Your team has helped me stay inspired.... From one marketing/sales person to another, thank you for helping people like me keep moving forward. Keep up the great work!" —Jenna A, community member --------------------------------------------------------------- MARKETINGPROFS EVENT See Boston With Us! B2B marketers like you are headed to Boston this Nov. Sure, they'll soak in a few days of B2B marketing know-how. But they'll also participate in a Fun Run and a Boston Photo Tour—just two of the shenanigans that make B2B Forum an unforgettable experience. Grab your running shoes and a fresh roll of film—and see Boston like never before! [What else is planned? ➔]( --------------------------------------------------------------- INFOGRAPHIC [How to Conduct an SEO Competitor Analysis](-0Fp/Y0xyR1hlTDFsMWVQUlIrdzZFMEE1S1hZZFMwMnpHdkdlWTFBK1VzQzdXa05lbktmYjN4bmVKMk9nZW9WQWRlNFkxQ2NWMkpUV2ppTUswTVdiVG1wazNhVGdxZzlKWEpWSzcxQUxnMEVlMEZiYVFIaU1mOC9oQT09S0/TWZrbWJreW94SERvVi9hL3ZHNXBRWGxjKzk1L3JQTWhFSmVsWGpmTGhLOXNUVm1OR2RUYzZncm11REF2REN6QXhQQy9zUU96NDJpM3JSbHRqdU1BYXc9PQS2) How to Conduct an SEO Competitor Analysis This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape. [See the infographic ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Marketing Planning Friday Forum Make 2025 your best year yet in marketing. These three practical sessions will help you create a robust marketing plan for the coming year by learning how to understand market conditions, leverage data to identify opportunities and improve execution, use events data into a goldmine of insights that drive marketing success—and much, much more. [Save your spot now ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [Creating a Human and Relatable Voice for Your Marketing]( Creating a Human and Relatable Voice for Your Marketing The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human, argues speaker and author Mark Schaefer. [Read more and listen in ➔]( --------------------------------------------------------------- SPONSORED REPORT Discover How You Can Put Creativity Into Practice Fully 96% of business leaders agree creative ideas are essential to success. Harvard Business Review's latest research, "Creativity as a Catalyst for Business Growth," reveals how today's organizational roadblocks are also the greatest drivers of creativity—and opportunity. [Get the report now ➔]( FOR MARKETINGPROFS PRO MEMBERS On-the-Spot Stories On the spot for a B2B story that demonstrates your brand's value and expertise? Use the 6Ps Framework! Ekaterina Walter reveals how in under 7 minutes in B2B Storytelling for Humans: Stories That Inspire Buyers to Action, lesson 15. Included with your PRO membership—watch it now! 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