Lead gen form best-practices | LinkedIn B2B ad effectiveness factors | Traffic that turns into leads and sales

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, September 11, 2024 👋 Hello, Marketer! So I’m still thinking about icons. I went down a bit of a rabbit hole. And on the flip side from yesterday, I’m loving all the icons featuring technology that’s made a comeback, too. Microphones. Vinyl records. Even typewriters have had resurgences. OK... tomorrow won’t be about icons. I promise. Probably. —Bri Krantz | MarketingProfs Marketing Manager In This Issue - [Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms]( - [The Biggest Barriers to Adopting AI for Marketing]( - [See Ann Handley—LIVE! (MarketingProfs event)](ZKJP8W4xSY/dW5SL2Vlb09tUTFQRXRZQlZ0am50eVpqWXc4OFEzNGNZUDFQVnhFemJaUHFzcVBDeDJHZWk5U2QrampuRjBSZ2NzVTlZdmZibk5hVCt1OGZmZ3RFZTNIR1pHblkzeEtVa3ZPQ0Fld3FiNlF2eUR6akp3STRUdz09S0/aklMZTRmRWJYK043b0JITk5sdDVHS0JOQUp4dWpZbytNV0FybHoyYkpKTVBudHBvUTNzblR6dGRnUWUrOFk0UGJGZFFlZ2FCa0plY1R0ZElOT21rYUE9PQS2) - [Generate High-Quality Traffic That Turns Into Leads and Sales](jVLS9rp~GQX/dW5SL2Vlb09tUTFQRXRZQlZ0am50eVpqWXc4OFEzNGNZUDFQVnhFemJaUHFzcVBDeDJHZWk5U2QrampuRjBSZ2NzVTlZdmZibk5hVCt1OGZmZ3RFZTNIR1pHblkzeEtVa3ZPQ0Fld3FiNlF2eUR6akp3STRUdz09S0/aklMZTRmRWJYK043b0JITk5sdDVHS0JOQUp4dWpZbytNV0FybHoyYkpKTVBudHBvUTNzblR6dGRnUWUrOFk0UGJGZFFlZ2FCa0plY1R0ZElOT21rYUE9PQS2) - [How Do You Say 'Welcome'? (PRO member Working Webinar)]( --------------------------------------------------------------- ARTICLE [Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms](96m_tD/dW5SL2Vlb09tUTFQRXRZQlZ0am50eVpqWXc4OFEzNGNZUDFQVnhFemJaUHFzcVBDeDJHZWk5U2QrampuRjBSZ2NzVTlZdmZibk5hVCt1OGZmZ3RFZTNIR1pHblkzeEtVa3ZPQ0Fld3FiNlF2eUR6akp3STRUdz09S0/aklMZTRmRWJYK043b0JITk5sdDVHS0JOQUp4dWpZbytNV0FybHoyYkpKTVBudHBvUTNzblR6dGRnUWUrOFk0UGJGZFFlZ2FCa0plY1R0ZElOT21rYUE9PQS2) Broken Forms Can Ruin Your Marketing: Best-Practices for B2B Lead Generation Forms Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. [Read more ➔]( COMMUNITY | POLL Many marketers have strong opinions on commas—especially the Oxford comma (AKA serial comma). Where do you stand? ([Take the poll on LinkedIn](sz/dW5SL2Vlb09tUTFQRXRZQlZ0am50eVpqWXc4OFEzNGNZUDFQVnhFemJaUHFzcVBDeDJHZWk5U2QrampuRjBSZ2NzVTlZdmZibk5hVCt1OGZmZ3RFZTNIR1pHblkzeEtVa3ZPQ0Fld3FiNlF2eUR6akp3STRUdz09S0/).) - Oxford commas clarify writing - Oxford commas waste space - I'm neutral in this conflict --------------------------------------------------------------- RESEARCH [The Biggest Barriers to Adopting AI for Marketing](hy/dW5SL2Vlb09tUTFQRXRZQlZ0am50eVpqWXc4OFEzNGNZUDFQVnhFemJaUHFzcVBDeDJHZWk5U2QrampuRjBSZ2NzVTlZdmZibk5hVCt1OGZmZ3RFZTNIR1pHblkzeEtVa3ZPQ0Fld3FiNlF2eUR6akp3STRUdz09S0/aklMZTRmRWJYK043b0JITk5sdDVHS0JOQUp4dWpZbytNV0FybHoyYkpKTVBudHBvUTNzblR6dGRnUWUrOFk0UGJGZFFlZ2FCa0plY1R0ZElOT21rYUE9PQS2) The Biggest Barriers to Adopting AI for Marketing A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT See Ann Handley—LIVE! Yes, Ann Handley is presenting today at Marketing Writing Bootcamp. But you can also catch her opening keynote, live on stage at B2B Forum! Join Ann and your B2B peers for an unforgettable experience at B2B Forum this Nov. in Boston. But hurry—the event is already 2/3 sold out. [Join Ann in Boston ➔](Qb/dW5SL2Vlb09tUTFQRXRZQlZ0am50eVpqWXc4OFEzNGNZUDFQVnhFemJaUHFzcVBDeDJHZWk5U2QrampuRjBSZ2NzVTlZdmZibk5hVCt1OGZmZ3RFZTNIR1pHblkzeEtVa3ZPQ0Fld3FiNlF2eUR6akp3STRUdz09S0/aklMZTRmRWJYK043b0JITk5sdDVHS0JOQUp4dWpZbytNV0FybHoyYkpKTVBudHBvUTNzblR6dGRnUWUrOFk0UGJGZFFlZ2FCa0plY1R0ZElOT21rYUE9PQS2) --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Generate High-Quality Traffic That Turns Into Leads and Sales]( Generate High-Quality Traffic That Turns Into Leads and Sales Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? [Check out this video to find out ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Marketing Planning Friday Forum Make 2025 your best year yet in marketing. These three practical sessions will help you create a robust marketing plan for the coming year by learning how to understand market conditions, leverage data to identify opportunities and improve execution, use events data into a goldmine of insights that drive marketing success—and much, much more. [Save your spot now ➔]( FOR MARKETINGPROFS PRO MEMBERS How Do You Say 'Welcome'? Your email list is a profitable way to engage your audience. And how you set the mood in your welcome emails determines whether new readers will open future messages—or skip your emails like week-old tuna. Discover how to stay fresh in their inbox with session 3 of DemandGen Working Webinar: Summer Series, hosted by Kenda Macdonald. [Freshen up your welcome]( Upcoming Events SEP 11 [NEW Email Newsletter Strategies That *Actually* Work](HR/dW5SL2Vlb09tUTFQRXRZQlZ0am50eVpqWXc4OFEzNGNZUDFQVnhFemJaUHFzcVBDeDJHZWk5U2QrampuRjBSZ2NzVTlZdmZibk5hVCt1OGZmZ3RFZTNIR1pHblkzeEtVa3ZPQ0Fld3FiNlF2eUR6akp3STRUdz09S0/aklMZTRmRWJYK043b0JITk5sdDVHS0JOQUp4dWpZbytNV0FybHoyYkpKTVBudHBvUTNzblR6dGRnUWUrOFk0UGJGZFFlZ2FCa0plY1R0ZElOT21rYUE9PQS2) Up your email newsletter game with Ann Handley's latest insights! It's session 2 of Marketing Writing Bootcamp. SEP 13 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Cvent SEP 19 [Unlock Growth: The Power of Signal-Based GTM Strategies]( 45-minute webinar | sponsored by Salesloft SEP 24 [AI Demo Day]( See demos of hot AI tools at the all-new AI Demo Day! NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? 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