Guide the B2B customer journey | B2B tech content creation | Startup culture downsides

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe](4Cb/c3lWTVhSWkxkeUFnbVdPdWhvVVdLc0JBL1pXUG55ZDgwZHFjZ1BQOFhtQmJ3ZDV0N1p1ZDNISGZkMHJIZzFoRHhtbE5UbEg0MU9qM2d4TVAzZWhyUTd5Vllza3J0UVc4ZENHSXdNUFl5Tzl3MVBhUi9IMjdtUT09S0/amdlczJQY0Q3TmFSLy9Vci9DOG9TN3VRUHNxZThNUTZVTDhWeDBheVhQS3paL1lnSUw1QWxTWnk0WG9WMUY0SQS2) [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, September 3, 2024 👋 Hello, Marketer! September is self-improvement month, which is something I just learned while prepping to write this blurb. Is it a good reminder? Yes. Is it helpful for marketing? Maybe you can work it into a campaign or two. Is it a good reason to buy yourself that new notebook you've been thinking about? Absolutely. —Bri Krantz | MarketingProfs Marketing Manager Free Sneak-Peek Session! Tomorrow: Use AI to Write Gooder Let AI do the heavy lifting—so you can focus on what matters: solid messaging, brand voice, and creativity! Join us tomorrow at 12 noon ET for Transforming Writing for Businesses With AI, a FREE sneak peek at the all-new Marketing Writing Bootcamp. [Register for this FREE event](ZKJP86YdMG/c3lWTVhSWkxkeUFnbVdPdWhvVVdLc0JBL1pXUG55ZDgwZHFjZ1BQOFhtQmJ3ZDV0N1p1ZDNISGZkMHJIZzFoRHhtbE5UbEg0MU9qM2d4TVAzZWhyUTd5Vllza3J0UVc4ZENHSXdNUFl5Tzl3MVBhUi9IMjdtUT09S0/L1RMTE8wUjlGTFRHTWtVNjNyK1YvY1MvNXpramV2cU1rMEtxcVFRZjhyb2czZHlyT2E0cmpBQ3FQR2J5T2hBUFNqdWt2WWpLbHZpQ1hLL01vSkxuV2c9PQS2) In This Issue - [B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?]( - [What Triggers B2B Tech Firms to Create New Content]( - [Is B2B Forum Right for You? (MarketingProfs event)](/c3lWTVhSWkxkeUFnbVdPdWhvVVdLc0JBL1pXUG55ZDgwZHFjZ1BQOFhtQmJ3ZDV0N1p1ZDNISGZkMHJIZzFoRHhtbE5UbEg0MU9qM2d4TVAzZWhyUTd5Vllza3J0UVc4ZENHSXdNUFl5Tzl3MVBhUi9IMjdtUT09S0/L1RMTE8wUjlGTFRHTWtVNjNyK1YvY1MvNXpramV2cU1rMEtxcVFRZjhyb2czZHlyT2E0cmpBQ3FQR2J5T2hBUFNqdWt2WWpLbHZpQ1hLL01vSkxuV2c9PQS2) - [The Downsides of Startup Culture]( - [The Right Content at the Right Time (PRO member mini-workshop)]( --------------------------------------------------------------- ARTICLE [B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?]( B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It? Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. [Read more ➔]( COMMUNITY | TESTIMONIAL "I'm always impressed by quality of the training and speakers. I always get insights and instruction that I can immediately apply to my work, and it's incredible how rare that is to find! Thank you." —Anonymous PRO member --------------------------------------------------------------- RESEARCH [What Triggers B2B Tech Firms to Create New Content]( What Triggers B2B Tech Firms to Create New Content What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies. [Check out the study findings ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Is B2B Forum Right for You? This November, over 700 of your B2B marketing peers will grow their careers at B2B Forum in Boston. Is B2B Forum right for you? Check out the Top 5 reasons marketers travel from around the world to attend B2B Forum. Tickets are available now—and teams of 3+ save $200 per person. [Top 5 reasons to go to MPB2B ➔]( --------------------------------------------------------------- INFOGRAPHIC [The Downsides of Startup Culture]( The Downsides of Startup Culture This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024. [See the infographic ➔]( --------------------------------------------------------------- SPONSORED WEBINAR 10 Common Webinar Mistakes to Avoid in 2024 Across every industry, webinars have become a high-performing channel for driving pipeline and revenue. But some basic mistakes can derail you! And your webinars are too valuable to let small mistakes cost you a big opportunity. Join ON24's "Chief Webinerd," Mark Bornstein, to learn actionable ways to fix those mistakes and deliver maximum results. [Save your spot now ➔]( FOR MARKETINGPROFS PRO MEMBERS The Right Content at the Right Time If you give interested prospects the content they need when they need it, they'll trust your expertise and prequalify themselves. Jeannie Walters guides you through building your self-service content in B2B Content as CX, a four-part mini-workshop available to PRO members now. [Improve your content experience]( Upcoming Events SEP 4 [Transforming Writing for Businesses With AI]( 60-minute webinar | sponsored by Bruce Clay Inc. 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