Measuring B2B influencer marketing | Top 50 US podcasts | 'Influence Marketing' is bigger than influencers

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](/MEFpcVpzbGtJTi9samM2TE5wR1hMcllkQVdkeE9jZlZLMWxOWkNqZ1h2THZzblNlVk1OOGpsZVFZcFI5TTcwakJHV0lIZkhha1dOdUZINGVkbkxhQjNjaWtFbW5WWG1BbHVwSzQzWStIWEtXL2tLVnRPVXZ1QT09S0/RmJZck1tMVFDelJESmtuY3hqakNXUVUzYWNpUGFjL01ySCtaYXp5d0t5U0xIalZSM0pzSTZ3dXdBV3JtY1h0VVV1Ni9jRWcvWFpIelFkUXdLZE01UEE9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, August 29, 2024 👋 Hello, Marketer! I find it wild how differently different people treat their email inboxes. Some strive for inbox zero (I used to), while others use them as libraries for things they’ll definitely come back to later (suuure I will), or the scariest—the throwaway email address you just use for discounts. Is your email game structured... or pure chaos? —Bri Krantz | MarketingProfs Marketing Manager AI can boost your multimedia elements Use AI to Capture Attention Multimedia can turn a boring subject into attention-grabbing content. And AI can help you do it! Discover how at Transforming Writing for Businesses With AI, a FREE preview of Marketing Writing Bootcamp. Live on Wednesday, September 4. [Boost my multimedia]( In This Issue - [Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI]( - [AI Update, August 29, 2024: AI News and Views From the Past Week]( - [The Top 50 Podcasts in the United States]( - [Get More Done With Workshops (MarketingProfs event)]( - [Why 'Influence Marketing' Is Bigger Than Influencers]( - [The Art of AI Prompting for B2B Marketers (sponsored webinar)]( - [7 Dynamics of Brand-Building (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI]( Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. [Learn more ➔]( COMMUNITY | TESTIMONIAL "I'm definitely drinking from the firehose here, but loving splashing around in it—so many ideas coming from two days!" —MarketingProfs B2B Forum attendee --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, August 29, 2024: AI News and Views From the Past Week](zwM8/MEFpcVpzbGtJTi9samM2TE5wR1hMcllkQVdkeE9jZlZLMWxOWkNqZ1h2THZzblNlVk1OOGpsZVFZcFI5TTcwakJHV0lIZkhha1dOdUZINGVkbkxhQjNjaWtFbW5WWG1BbHVwSzQzWStIWEtXL2tLVnRPVXZ1QT09S0/RmJZck1tMVFDelJESmtuY3hqakNXUVUzYWNpUGFjL01ySCtaYXp5d0t5U0xIalZSM0pzSTZ3dXdBV3JtY1h0VVV1Ni9jRWcvWFpIelFkUXdLZE01UEE9PQS2) AI Update, August 29, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- INFOGRAPHIC [The Top 50 Podcasts in the United States]( The Top 50 Podcasts in the United States The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research. [See the infographic ➔](jVLS9rg2Wcx/MEFpcVpzbGtJTi9samM2TE5wR1hMcllkQVdkeE9jZlZLMWxOWkNqZ1h2THZzblNlVk1OOGpsZVFZcFI5TTcwakJHV0lIZkhha1dOdUZINGVkbkxhQjNjaWtFbW5WWG1BbHVwSzQzWStIWEtXL2tLVnRPVXZ1QT09S0/RmJZck1tMVFDelJESmtuY3hqakNXUVUzYWNpUGFjL01ySCtaYXp5d0t5U0xIalZSM0pzSTZ3dXdBV3JtY1h0VVV1Ni9jRWcvWFpIelFkUXdLZE01UEE9PQS2) --------------------------------------------------------------- MARKETINGPROFS EVENT Get More Done With Workshops Some marketing challenges your team can solve: "Which color works best for this CTA?" But for the tougher tasks, it's great to have experienced guides to lend a hand. Now your team can pick from SIX expert-led workshops, live this November in Boston. Attend a workshop as a team—or split up and get more accomplished in a single day. Want to get even more bang for your buck? Attend the workshops AND two days of B2B Forum with an All Access Pass—and save when you bring a team of 3 or more people! [See the workshops ➔](RAKcp/MEFpcVpzbGtJTi9samM2TE5wR1hMcllkQVdkeE9jZlZLMWxOWkNqZ1h2THZzblNlVk1OOGpsZVFZcFI5TTcwakJHV0lIZkhha1dOdUZINGVkbkxhQjNjaWtFbW5WWG1BbHVwSzQzWStIWEtXL2tLVnRPVXZ1QT09S0/RmJZck1tMVFDelJESmtuY3hqakNXUVUzYWNpUGFjL01ySCtaYXp5d0t5U0xIalZSM0pzSTZ3dXdBV3JtY1h0VVV1Ni9jRWcvWFpIelFkUXdLZE01UEE9PQS2) --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [Why 'Influence Marketing' Is Bigger Than Influencers]( Why 'Influence Marketing' Is Bigger Than Influencers Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). [Read more and listen in ➔]( --------------------------------------------------------------- SPONSORED WEBINAR The Art of AI Prompting for B2B Marketers Prompting AI is a skill that needs to be continually honed. In this approachable interactive session, you'll discover how to write prompts that can help you create high-quality, brand-aligned marketing copy. No matter your experience level! Learn to write clear, concise prompts that save you time and resources. [Register here ➔]( FOR MARKETINGPROFS PRO MEMBERS 7 Dynamics of Brand-Building Break through the noise with the seven dynamics of branding! Nick Westergaard shows you the ropes in How to Build a Standout Brand. This Master Class is available now to PRO members. 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