Unlock upselling opportunities | The strain on B2B CMOs | B2B branding, stories, social, and disruptive innovation

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](9zxPBb/QWkvbkFCTlRnMzRaZVpHTDRjTzBwTUJBQUdvTm9vN0VNakFUMkN1U1VmODFPN1dkMFQwWlJtaCt5UGtaY3kvTGFWSERwK0s0bGxtQllzYlBQZkhlVGhQNzBHOWpVdDNOQ3F1YTZSOGhxekFhbE1EaU9lM2RuUT09S0/WTQ2RkYweFF4SU8wT0grZWZMZE5LUTZSZHJRT25oUHdlTWYrMmNtWk5LR1RNSGN4djBjb3dtb0lPVURORDQvclA0NGNvQjN5NkdpK01xcmVWZW83enc9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, August 28, 2024 👋 Hello, Marketer! A little tidbit about me: I love CRMs. Customer relationship management tools (when used right) help us nurture relationships with customers and potential customers, reminding us that every contact is a person with unique needs and preferences. A CRM can add a nice jolt of humanity to the martech stack. —Bri Krantz | MarketingProfs Marketing Manager Find the balance with AI Better Creative There's a lot AI can do—and a lot it can do... but shouldn't. Find the balance between AI's automated efficiency and your human creativity in this sneak peek session from Marketing Writing Bootcamp. You'll walk away with tons of ideas—making you a better writer. This first Bootcamp session is live on Wed., Sept. 4—and free to attend! [Free session, enroll now!]( In This Issue - [How to Unlock New Upselling Opportunities: The Case of E-Gift Cards]( - [The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles](S4/QWkvbkFCTlRnMzRaZVpHTDRjTzBwTUJBQUdvTm9vN0VNakFUMkN1U1VmODFPN1dkMFQwWlJtaCt5UGtaY3kvTGFWSERwK0s0bGxtQllzYlBQZkhlVGhQNzBHOWpVdDNOQ3F1YTZSOGhxekFhbE1EaU9lM2RuUT09S0/WTQ2RkYweFF4SU8wT0grZWZMZE5LUTZSZHJRT25oUHdlTWYrMmNtWk5LR1RNSGN4djBjb3dtb0lPVURORDQvclA0NGNvQjN5NkdpK01xcmVWZW83enc9PQS2) - [What to Expect at B2B Forum? (MarketingProfs event)]( - [B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company]( - [Get Ahead of 2025 (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [How to Unlock New Upselling Opportunities: The Case of E-Gift Cards]( How to Unlock New Upselling Opportunities: The Case of E-Gift Cards Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. [Read more ➔]( COMMUNITY | POLL Marketing creative doesn't always look good when a device is set to dark mode. But it can be a challenge to optimize for every scenario. Do YOU use dark mode on your own devices? ([Take the poll on LinkedIn](.) - No, I always use light mode - Yes, I always use dark mode - I like to switch it up --------------------------------------------------------------- RESEARCH [The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles]( The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT What to Expect at B2B Forum? With more than 50 sessions to inspire your career... plus keynote speakers and our trademark shenanigans... B2B Forum is packed with marketing insights and tactics designed to elevate your marketing. Wonder what that looks like? Check out video highlights from last year on the B2B Forum blog—and then snap up your ticket to the world's best marketing conference. [Watch session highlights ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company]( B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation. [Tune in ➔]( --------------------------------------------------------------- SPONSORED WEBINAR The Art of AI Prompting for B2B Marketers Prompting AI is a skill that needs to be continually honed. In this interactive, approachable session you'll discover how to write prompts that can help you create high-quality, brand-aligned marketing copy. No matter your experience level! Learn to write clear, concise prompts that save you time and resources. [Register here ➔]( FOR MARKETINGPROFS PRO MEMBERS Get Ahead of 2025 Get a seat at the strategy table and make 2025 your best year yet—with a solid understanding of KPIs and marketing financials! Samantha Stone makes it easy with A Marketer's Field Guide to Financial Goal Setting and Measurement. This 2-hour Master Class is available now for PRO members. 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