Leverage partnerships to grow | Global ad spend outlook | 5Ws of connecting with B2B buyers

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe](/S0xZVTdOZXlHbjZqdXhzTVdKdjF0SG5NZDBGMnBveHVIS2wrM2ZRaFgreDY3b2JISngwWkdkRmV1TitXTzhDeFZvcXErdWNmdUs5TUtMZ3N4M1NhMjFUUmlQdjl6ZmpMeFBOWlNRSFYxb1RZejBJSXg4MnVIZz09S0/bmtHSnRhSmNDMzk4clFidmZpRWdSOVA1dWtldDdhV3UybHo3ZndDTTB4QUdIL25CZlVTNWFtbjM4dCtLbjl4ZwS2) [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, August 27, 2024 👋 Hello, Marketer! Remember T9 texting? It turned text messaging into an art form with just 9 keys. I mastered crafting messages without looking, which feels like a decent brag. Maybe we can learn from T9 simplicity, and how we've learned to communicate throughout technology changes. —Bri Krantz | MarketingProfs Marketing Manager Sneak peek next week! AI Is Only an Assistant Your customers want authentic content—so you can't rely on AI to write it. But AI can help you research and create drafts, freeing up your time to focus on things that matter. Discover how to use AI as your writing assistant at Transforming Writing for Businesses With AI, the FREE first session from our Marketing Writing Bootcamp. [Join the free session!]( In This Issue - [Leveraging Partnerships for Growth in B2B Business](PvWhq/S0xZVTdOZXlHbjZqdXhzTVdKdjF0SG5NZDBGMnBveHVIS2wrM2ZRaFgreDY3b2JISngwWkdkRmV1TitXTzhDeFZvcXErdWNmdUs5TUtMZ3N4M1NhMjFUUmlQdjl6ZmpMeFBOWlNRSFYxb1RZejBJSXg4MnVIZz09S0/aGQ1ZUFQQldiY2RWN1Q0emN6YXU0aU5JU0RFTmtXb0JFWFp3bFhlZWJmbUM4MWxOWDNSeHJGNUdhN3FUTjZ6QnBIUlczV0FqM3ZhbzNCQkp4bzM1T3c9PQS2) - [Global Ad Spend Outlook for 2024-2026]( - [The Best Investment (MarketingProfs event)](m9c~/S0xZVTdOZXlHbjZqdXhzTVdKdjF0SG5NZDBGMnBveHVIS2wrM2ZRaFgreDY3b2JISngwWkdkRmV1TitXTzhDeFZvcXErdWNmdUs5TUtMZ3N4M1NhMjFUUmlQdjl6ZmpMeFBOWlNRSFYxb1RZejBJSXg4MnVIZz09S0/aGQ1ZUFQQldiY2RWN1Q0emN6YXU0aU5JU0RFTmtXb0JFWFp3bFhlZWJmbUM4MWxOWDNSeHJGNUdhN3FUTjZ6QnBIUlczV0FqM3ZhbzNCQkp4bzM1T3c9PQS2) - [The 5Ws of Connecting Effectively With B2B Buyers]( - [You Can't Afford to Ignore Sales (PRO member Working Webinar)]( --------------------------------------------------------------- ARTICLE [Leveraging Partnerships for Growth in B2B Business]( Leveraging Partnerships for Growth in B2B Business Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. [Read more ➔]( COMMUNITY | QUOTE "The best ideas come as jokes. Make your thinking as funny as possible." —David Ogilvy, the father of advertising --------------------------------------------------------------- RESEARCH [Global Ad Spend Outlook for 2024-2026]( Global Ad Spend Outlook for 2024-2026 Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research. [Check out the study findings ➔](Ah_/S0xZVTdOZXlHbjZqdXhzTVdKdjF0SG5NZDBGMnBveHVIS2wrM2ZRaFgreDY3b2JISngwWkdkRmV1TitXTzhDeFZvcXErdWNmdUs5TUtMZ3N4M1NhMjFUUmlQdjl6ZmpMeFBOWlNRSFYxb1RZejBJSXg4MnVIZz09S0/aGQ1ZUFQQldiY2RWN1Q0emN6YXU0aU5JU0RFTmtXb0JFWFp3bFhlZWJmbUM4MWxOWDNSeHJGNUdhN3FUTjZ6QnBIUlczV0FqM3ZhbzNCQkp4bzM1T3c9PQS2) --------------------------------------------------------------- MARKETINGPROFS EVENT The Best Investment They say the best investment is an investment in yourself. We don't know who "they" are—but they're half-right. Investing in your team is great for business, too. Invest in your team with B2B Forum, the world's most actionable marketing conference! You'll discover new marketing ideas, strengthen team bonds, and get reinspired to do your best work. Teams of 3+ save $200 per person. See what's waiting for your team at B2B Forum! [Invest in your team](jVLS9rNRLQj/S0xZVTdOZXlHbjZqdXhzTVdKdjF0SG5NZDBGMnBveHVIS2wrM2ZRaFgreDY3b2JISngwWkdkRmV1TitXTzhDeFZvcXErdWNmdUs5TUtMZ3N4M1NhMjFUUmlQdjl6ZmpMeFBOWlNRSFYxb1RZejBJSXg4MnVIZz09S0/aGQ1ZUFQQldiY2RWN1Q0emN6YXU0aU5JU0RFTmtXb0JFWFp3bFhlZWJmbUM4MWxOWDNSeHJGNUdhN3FUTjZ6QnBIUlczV0FqM3ZhbzNCQkp4bzM1T3c9PQS2) --------------------------------------------------------------- INFOGRAPHIC [The 5Ws of Connecting Effectively With B2B Buyers]( The 5Ws of Connecting Effectively With B2B Buyers This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings. [See the infographic ➔]( --------------------------------------------------------------- SPONSORED WEBINAR The Art of AI Prompting for B2B Marketers Prompting AI is a skill that needs to be continually honed. In this interactive, approachable session you'll discover how to write prompts that can help you create high-quality, brand-aligned marketing copy. No matter your experience level! Learn to write clear, concise prompts that save you time and resources. [Register here ➔]( FOR MARKETINGPROFS PRO MEMBERS You Can't Afford to Ignore Sales When your sales and marketing teams are in lockstep, you increase income and raise revenue. Pam Didner shows you the right moves in Sales Enablement: Aligning Marketing and Sales, a PRO-level Working Webinar. Watch all four sessions to create a sales enablement plan that management will love. Included with PRO. 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