Why you should care about brand valuation | AI image generator use cases | The power of Brand | AI news & views for marketers

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](ZqfG/aE4wSFZWT0FDblRLRnhFZzAycnRBcFNDcEZIdzVPOTNrSmVudkZENzFKTW1SR2d6eGxhUDEvOGYxcVFxUGJmcE5LR3lDWTlhVzFkV2hvWldKaC9UbVVtcnNhTWk2ZVdha3pWdWVoaUdQUEFreEVMMzBFMlJXQT09S0/YVV0NXpueHE3UzNPdmhTb3pTTHJWZzgxNmFqYkhMclZCa2hYR3RwWnREVUQ5aFRKVWVJSDVwdnBJd3RYS2l2aXBJdFZoelI0UEw0ZXd5T2hZTys3OUE9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, August 22, 2024 👋 Hello, Marketer! While planning our Marketing Writing Bootcamp series (starting in September), our marketing team got very distracted reliving the smell of a freshly sharpened number 2 pencil. The feel of that stiff-yet-spongy eraser. The smudges from fresh graphite. BRB—have to run to get some school supplies! —Bri Krantz | MarketingProfs Marketing Manager How do you create compelling content? Get Your Content Read! The job of your first sentence? Get people to read the second one. And its job? You guessed it: get people to read the next. Until they reach the end. Easier said than done? Yes. But starting Sept. 5, you can hear from ten experts—including Ann Handley—on how they create compelling marketing content. They're spilling their secrets around the bonfire at Marketing Writing Bootcamp. Check out the full lineup for this exclusive series now! [Get your content secrets!]( In This Issue - [Why Marketing Leaders Should Care About Brand Valuation]( - [AI Update, August 22, 2024: AI News and Views From the Past Week]( - [Five Ways Small Businesses Can Use AI Image Generators]( - [Where B2B Marketers Thrive (MarketingProfs event)](jVLS9PpeaJy/aE4wSFZWT0FDblRLRnhFZzAycnRBcFNDcEZIdzVPOTNrSmVudkZENzFKTW1SR2d6eGxhUDEvOGYxcVFxUGJmcE5LR3lDWTlhVzFkV2hvWldKaC9UbVVtcnNhTWk2ZVdha3pWdWVoaUdQUEFreEVMMzBFMlJXQT09S0/YVV0NXpueHE3UzNPdmhTb3pTTHJWZzgxNmFqYkhMclZCa2hYR3RwWnREVUQ5aFRKVWVJSDVwdnBJd3RYS2l2aXBJdFZoelI0UEw0ZXd5T2hZTys3OUE9PQS2) - [The Power and Value of Brand]( - [What's Your Brand's Specialization? (PRO member Master Class)](D6jvJ-/aE4wSFZWT0FDblRLRnhFZzAycnRBcFNDcEZIdzVPOTNrSmVudkZENzFKTW1SR2d6eGxhUDEvOGYxcVFxUGJmcE5LR3lDWTlhVzFkV2hvWldKaC9UbVVtcnNhTWk2ZVdha3pWdWVoaUdQUEFreEVMMzBFMlJXQT09S0/YVV0NXpueHE3UzNPdmhTb3pTTHJWZzgxNmFqYkhMclZCa2hYR3RwWnREVUQ5aFRKVWVJSDVwdnBJd3RYS2l2aXBJdFZoelI0UEw0ZXd5T2hZTys3OUE9PQS2) --------------------------------------------------------------- ARTICLE [Why Marketing Leaders Should Care About Brand Valuation](/aE4wSFZWT0FDblRLRnhFZzAycnRBcFNDcEZIdzVPOTNrSmVudkZENzFKTW1SR2d6eGxhUDEvOGYxcVFxUGJmcE5LR3lDWTlhVzFkV2hvWldKaC9UbVVtcnNhTWk2ZVdha3pWdWVoaUdQUEFreEVMMzBFMlJXQT09S0/YVV0NXpueHE3UzNPdmhTb3pTTHJWZzgxNmFqYkhMclZCa2hYR3RwWnREVUQ5aFRKVWVJSDVwdnBJd3RYS2l2aXBJdFZoelI0UEw0ZXd5T2hZTys3OUE9PQS2) Why Marketing Leaders Should Care About Brand Valuation Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. [Explore more ➔]( COMMUNITY | TESTIMONIAL "I could not be happier with the content and delivery of [this [SEO] course](ePmJq/aE4wSFZWT0FDblRLRnhFZzAycnRBcFNDcEZIdzVPOTNrSmVudkZENzFKTW1SR2d6eGxhUDEvOGYxcVFxUGJmcE5LR3lDWTlhVzFkV2hvWldKaC9UbVVtcnNhTWk2ZVdha3pWdWVoaUdQUEFreEVMMzBFMlJXQT09S0/YVV0NXpueHE3UzNPdmhTb3pTTHJWZzgxNmFqYkhMclZCa2hYR3RwWnREVUQ5aFRKVWVJSDVwdnBJd3RYS2l2aXBJdFZoelI0UEw0ZXd5T2hZTys3OUE9PQS2).... There were MANY lightbulb moments.... Of all the courses on SEO I could have taken, I'm just so glad I chose THIS one." —The Art of Being Found Master Class attendee --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, August 22, 2024: AI News and Views From the Past Week]( AI Update, August 22, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- INFOGRAPHIC [Five Ways Small Businesses Can Use AI Image Generators]( Five Ways Small Businesses Can Use AI Image Generators This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit. [See the infographic ➔](Wh9/aE4wSFZWT0FDblRLRnhFZzAycnRBcFNDcEZIdzVPOTNrSmVudkZENzFKTW1SR2d6eGxhUDEvOGYxcVFxUGJmcE5LR3lDWTlhVzFkV2hvWldKaC9UbVVtcnNhTWk2ZVdha3pWdWVoaUdQUEFreEVMMzBFMlJXQT09S0/YVV0NXpueHE3UzNPdmhTb3pTTHJWZzgxNmFqYkhMclZCa2hYR3RwWnREVUQ5aFRKVWVJSDVwdnBJd3RYS2l2aXBJdFZoelI0UEw0ZXd5T2hZTys3OUE9PQS2) --------------------------------------------------------------- MARKETINGPROFS EVENT Where B2B Marketers Thrive Workshops. Networking. 50+ expert-led sessions. Join your peers at B2B Forum this November in Boston to discover what's working in B2B today! PRO members (that's you!) save $200 on your ticket. [See what's waiting for you ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [The Power and Value of Brand]( The Power and Value of Brand Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand. [Read more and listen in ➔]( FOR MARKETINGPROFS PRO MEMBERS What's Your Brand's Specialization? Brands can specialize in many ways: a single-segment concentration, a product, a market… What specialization does your brand focus on? Figure it out in just 15 minutes with "Solidify Your Position: Challenge Your Assumptions." It's Lesson 7 from our Marketing Strategy Master Class. PRO members get instant free access now! Available now to PRO members. [Solidify your market position]( Upcoming Events AUG 29 [The Art of AI Prompting for B2B Marketers]( 60-minute webinar | sponsored by Goldcast SEP 4 [Transforming Writing for Businesses With AI]( 60-minute webinar | sponsored by Bruce Clay Inc. SEP 5 [10 Common Webinar Mistakes to Avoid](pt3/aE4wSFZWT0FDblRLRnhFZzAycnRBcFNDcEZIdzVPOTNrSmVudkZENzFKTW1SR2d6eGxhUDEvOGYxcVFxUGJmcE5LR3lDWTlhVzFkV2hvWldKaC9UbVVtcnNhTWk2ZVdha3pWdWVoaUdQUEFreEVMMzBFMlJXQT09S0/) 60-minute webinar | sponsored by ON24 SEP 13 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Cvent NOV 12-14 [MarketingProfs B2B Forum](ZKJPYWvws_/aE4wSFZWT0FDblRLRnhFZzAycnRBcFNDcEZIdzVPOTNrSmVudkZENzFKTW1SR2d6eGxhUDEvOGYxcVFxUGJmcE5LR3lDWTlhVzFkV2hvWldKaC9UbVVtcnNhTWk2ZVdha3pWdWVoaUdQUEFreEVMMzBFMlJXQT09S0/YVV0NXpueHE3UzNPdmhTb3pTTHJWZzgxNmFqYkhMclZCa2hYR3RwWnREVUQ5aFRKVWVJSDVwdnBJd3RYS2l2aXBJdFZoelI0UEw0ZXd5T2hZTys3OUE9PQS2) Join us live in Boston for the best B2B marketing conference on the planet. 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