Organic content: beyond Google | Do Google searches still lead to clicks? | Organic social media strategy

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, August 21, 2024 👋 Hello, Marketer! I watch TV with subtitles to help my brain focus. And I recently remembered the epic subtitles from Stranger Things season 4. What an incredible example of the importance of accessibility and how you can tell a story even in minute details (cue "eldritch thrumming"). —Bri Krantz | MarketingProfs Marketing Manager What's in YOUR inbox? Mail Call! Check out your inbox. Every one of those promotional emails was written by someone. Maybe with AI's help, maybe not. And as a marketer, you know how hard it can be to create great content. Why not make things a bit easier on yourself with Marketing Writing Bootcamp? Ten experts share their top tips and tactics to create effective marketing writing. Live every Wednesday, Sept. 4–Nov. 6. [Create great content with MWB]( In This Issue - [Google Wants You to Date Other Organic Platforms. Take Them Up on It.](VgsW/a1JJYTJTSk1QSVR2TlNzTE1oc0I0MXUyNEhuWW9weFZIak52cThKZmo1TmwxSXdBc084MTQ4VElnZzFGTG51VnFNNVFVLzR5enc5bHF3SFMwSmFORC9wb1BhVWxXYXQ4NXBiUlJKUzVPZWpqNWZzc2ZySnpZZz09S0/bTI0Q2FKUEVJL0RKb3JPaitXU3BDTG5EMkw0WkpldTdjWlBMMVAvVzkvMkZWd3U1K3VWMTRoWi96UVh1TzhSYXZFNitGekZFOWU5c1pSRTZITkpvYUE9PQS2) - [Do Google Searches Still Lead to Clicks in 2024?](s8/a1JJYTJTSk1QSVR2TlNzTE1oc0I0MXUyNEhuWW9weFZIak52cThKZmo1TmwxSXdBc084MTQ4VElnZzFGTG51VnFNNVFVLzR5enc5bHF3SFMwSmFORC9wb1BhVWxXYXQ4NXBiUlJKUzVPZWpqNWZzc2ZySnpZZz09S0/bTI0Q2FKUEVJL0RKb3JPaitXU3BDTG5EMkw0WkpldTdjWlBMMVAvVzkvMkZWd3U1K3VWMTRoWi96UVh1TzhSYXZFNitGekZFOWU5c1pSRTZITkpvYUE9PQS2) - [Who's Attending B2B Forum? (MarketingProfs event)]( - [How B2B Marketers Use Organic Social Media Strategy for Success]( - [Break Through the Noise on Social (PRO member Working Webinar)]( --------------------------------------------------------------- ARTICLE [Google Wants You to Date Other Organic Platforms. Take Them Up on It.]( Google Wants You to Date Other Organic Platforms. Take Them Up on It. Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. [Learn more ➔]( COMMUNITY | POLL RESULTS The results of our [recent Community Poll]( are in! Check out what your peers said: [Community Poll Results] --------------------------------------------------------------- RESEARCH [Do Google Searches Still Lead to Clicks in 2024?]( Do Google Searches Still Lead to Clicks in 2024? What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe. [Check out the study findings ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Who's Attending B2B Forum? Who will be at B2B Forum? A quick glance at the reg list includes at least... 10 business founders/owners. 34 marketing directors. 12 events coordinators. 7 copywriters. 16 marketing specialists. 37 people with "Senior" in their title. And hundreds of others. Join your peers at B2B Forum this November. Get your ticket ASAP, or bring a team of 3+ and save $200 per person. Don't wait—tickets are selling fast! [Discover B2B Forum ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [How B2B Marketers Use Organic Social Media Strategy for Success]( How B2B Marketers Use Organic Social Media Strategy for Success The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Break Through the Noise on Social How do you break through the noise on social media to gain attention? One way is to change the format of your content. Zontee Hou explains how she flipped the long-format webinar on its head in Session 3 of Building Brand Trust Through Social Media. This entire series is available now to PRO members. [Can it work for you?]( Upcoming Events AUG 21 [Modern Marketing Mix]( Session 3 of our 4-week Marketing Fundamentals Working Webinar Series wtih Pam Didner AUG 29 [The Art of AI Prompting for B2B Marketers]( 60-minute webinar | sponsored by Goldcast SEP 4 [Transforming Writing for Businesses With AI]( 60-minute webinar | sponsored by Bruce Clay Inc. SEP 5 [10 Common Webinar Mistakes to Avoid]( 60-minute webinar | sponsored by ON24 SEP 13 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Cvent NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? 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