AI's impact on B2B marketing | AI news and views for marketers | Human B2B interactions in a digital world

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with the creative operations platform, Air [Air Logo]( Today's dose of marketing know-how | Friday, August 16, 2024 👋 Hello, Marketer! How's your headline game? As studies have found, 8 out of 10 people read headlines but only 2 out of 10 read beyond the headline. So a good headline will not only help your SEO but also determine whether your readers pay attention to what you have to say. —Bri Krantz | MarketingProfs Marketing Manager Don't miss this new 10-week event! Writing: Love it or hate it? Maybe you love writing. Maybe you hate it. But chances are you still have to write something, sometime. Why not make it easier on yourself? Brush up on your marketing writing—from website UX to positioning to emails and more. At Marketing Writing Bootcamp, 10 expert writers reveal their tips to best express those crazy marketing ideas you have. Runs Sept. 4 through Nov. 6. [Express your ideas]( In This Issue - [Why AI in B2B Marketing Is Essential for Survival and Success](pbpB4/REVpNUVRdm9KbE9TWDVTd0wxb2RKOHBCOGc4bHRRUXJnSW9mS2lhZ3I0WHBHTjhlR1JoYUp2VittSXVxMzZDRlRMMXluOWtweTQzZXdkVW10dUl0UytiRnRVQ1NhZ0cwZWpuaU03SnVBcC9Icjg4QnhxL0VPZz09S0/WTVXTzB1RFo4YjcwNjlvVnFGQjRSUEdydnNHS3R1SXorTFZENUsybmFISnhjVmNwWGpkWk84Z1dwRTlrVEYrTkVIMmxWZERvYWpOQS9zVHZJdVczd2c9PQS2) - [A Field Guide for Creative Ops (sponsored)]( - [AI Update, August 16, 2024: AI News and Views From the Past Week]( - [Acquisition Email: Higher ROI, Zero Misconceptions (sponsored)]( - [How B2B Marketers Can Create Human-Like Interactions in a Digital World]( - [AI for B2B Marketers (Like You) (PRO member event)]( --------------------------------------------------------------- ARTICLE [Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies]( Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. [Learn more ➔]( COMMUNITY | Why didn't I think of that? While you were busy playing Wordle, the luxury brand Dolce & Gabbana launched a dog perfume. Maybe you can corner the cat market? --------------------------------------------------------------- SPONSORED [A Field Guide for Creative Ops]( A Field Guide for Creative Ops Brand-building is hard these days. But Creative Ops is your most important key to effectiveness. You may not know why, or how, so this new report aims to change that—and help you take creative and brand projects from ideation to execution. [Download this essential guide ➔]( --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, August 16, 2024: AI News and Views From the Past Week]( AI Update, August 16, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- SPONSORED EMAIL REPORT Acquisition Email: Higher ROI, Zero Misconceptions Marketers can fall victim to acquisition-email myths, leading to underwhelming results. Data Axle's 2024 Acquisition Email Report sheds light on those misconceptions and dives deep to reveal data-driven tactics for remaining privacy-compliant while acquiring more customers. [Get more customers today ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [How B2B Marketers Can Create Human-Like Interactions in a Digital World]( How B2B Marketers Can Create Human-Like Interactions in a Digital World This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts. [Tune in ➔](x~Bk/REVpNUVRdm9KbE9TWDVTd0wxb2RKOHBCOGc4bHRRUXJnSW9mS2lhZ3I0WHBHTjhlR1JoYUp2VittSXVxMzZDRlRMMXluOWtweTQzZXdkVW10dUl0UytiRnRVQ1NhZ0cwZWpuaU03SnVBcC9Icjg4QnhxL0VPZz09S0/WTVXTzB1RFo4YjcwNjlvVnFGQjRSUEdydnNHS3R1SXorTFZENUsybmFISnhjVmNwWGpkWk84Z1dwRTlrVEYrTkVIMmxWZERvYWpOQS9zVHZJdVczd2c9PQS2) FOR MARKETINGPROFS PRO MEMBERS AI for B2B Marketers (Like You) Feeling the pressure to incorporate AI into your workflow—but not sure where to start? Our three AI series bring you THIRTY sessions on using AI in your B2B marketing, including content creation, email marketing, video production, and much more—sessions perfect for every level of AI experience. Don't let the robots scare you—pick and choose the sessions that apply to your role and get up to speed quickly. All 30 sessions are free for PRO members. [Get 30 AI sessions]( --------------------------------------------------------------- PROFS PICK—SPONSORED How do you make creative work you can be proud of—at scale, consistently? Imagine a way to [manage the creative process from ideation to delivery](—without collaboration chaos. Imagine Air: an end-to-end solution to collect, organize, and get feedback for your digital assets. Visual-first organization. Timestamped video feedback. Open API to integrate with your favorite tools. And so much more. Including Air's AI enhancement, called [Paige](ZKJPYp6pMb/REVpNUVRdm9KbE9TWDVTd0wxb2RKOHBCOGc4bHRRUXJnSW9mS2lhZ3I0WHBHTjhlR1JoYUp2VittSXVxMzZDRlRMMXluOWtweTQzZXdkVW10dUl0UytiRnRVQ1NhZ0cwZWpuaU03SnVBcC9Icjg4QnhxL0VPZz09S0/), which automates your trivial tasks using facial recognition, custom object recognition, and auto-searchable video transcription. And maybe the best part? Simple, transparent pricing. And 3 MONTHS FREE when you mention MarketingProfs to the Air sales team. Reach out today to [make your creative process a breeze—with Air](. --------------------------------------------------------------- Upcoming Events AUG 21 [Modern Marketing Mix]( Session 3 of our 4-week Marketing Fundamentals Working Webinar Series wtih Pam Didner AUG 29 [The Art of AI Prompting for B2B Marketers]( 60-minute webinar | sponsored by Goldcast SEP 4 [Transforming Writing for Businesses With AI]( 60-minute webinar | sponsored by Bruce Clay Inc. SEP 5 [10 Common Webinar Mistakes to Avoid]( 60-minute webinar | sponsored by ON24 SEP 13 [Marketing Planning Friday Forum]( 3 live sessions | sponsored by Cvent NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. 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