Brand differentiation for building trust | Rapid rise of YouTube Shorts | CX as differentiator

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with the creative operations platform, Air [Air Logo]( Today's dose of marketing know-how | Thursday, August 15, 2024 👋 Hello, Marketer! Many TV shows use cold opens—opening scenes that jump directly into the story before opening credits. Some of my favorites come from the show Bones. They're shocking and often funny, and they set the scene for the entire episode. Have you ever tried using the cold open concept in your marketing? —Bri Krantz | MarketingProfs Marketing Manager AI will never be as creative as YOU! Wanted: Original Ideas Sure, AI can generate text. But it's not as creative as YOU. So to stay ahead of the machines, you have to keep thinking creatively! Join us at Marketing Writing Bootcamp to rediscover your creativity, unearth new ideas, and even get tips for writing with AI's help. Ten online sessions, starting Sept. 4. [Sign up for camp now!](hG/U1BvMHZnTUl5UEZlNTk0R3JRelNGWEFvRDJPN2JnR294RHpZU2JVOUxRN2FxT3AvMVY5SDBJV2NyQS83SHhSTUY2Vnk0V1JxeUF6VFZWTFNXNG5oZDNnVmxXZC9NVDNqRkVoeEpPdEFMYmN3Y01OZkdDcUlxZz09S0/QkVTNGQrVm90d1pidWtFWjVuRHpnaTYzbXlwUW1QYVpjTnBJdi93ZnNBdmViNkkvWThCRVd5dXowYjJRTGRhNlVEVXFEU3pqc2kvL0NIZUZtWU5NUHc9PQS2) In This Issue - [What Is Brand Differentiation and How Does It Boost Customer Trust?]( - [A Field Guide for Creative Ops (sponsored)]( - [The Rapid Rise of YouTube Shorts]( - [Acquisition Email: Higher ROI, Zero Misconceptions (sponsored)](zwxhz/U1BvMHZnTUl5UEZlNTk0R3JRelNGWEFvRDJPN2JnR294RHpZU2JVOUxRN2FxT3AvMVY5SDBJV2NyQS83SHhSTUY2Vnk0V1JxeUF6VFZWTFNXNG5oZDNnVmxXZC9NVDNqRkVoeEpPdEFMYmN3Y01OZkdDcUlxZz09S0/) - [A 'Brand Differentiation Through Experience Innovation' Conversation]( - [Automate GA4 Reports (PRO member event)]( --------------------------------------------------------------- ARTICLE [What Is Brand Differentiation and How Does It Boost Customer Trust?]( What Is Brand Differentiation and How Does It Boost Customer Trust? Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. [Read more ➔](3XdhG/U1BvMHZnTUl5UEZlNTk0R3JRelNGWEFvRDJPN2JnR294RHpZU2JVOUxRN2FxT3AvMVY5SDBJV2NyQS83SHhSTUY2Vnk0V1JxeUF6VFZWTFNXNG5oZDNnVmxXZC9NVDNqRkVoeEpPdEFMYmN3Y01OZkdDcUlxZz09S0/QkVTNGQrVm90d1pidWtFWjVuRHpnaTYzbXlwUW1QYVpjTnBJdi93ZnNBdmViNkkvWThCRVd5dXowYjJRTGRhNlVEVXFEU3pqc2kvL0NIZUZtWU5NUHc9PQS2) COMMUNITY | QUOTE "Build something 100 people love, not something 1 million people kind of like." —Brian Chesky, Co-founder and CEO of Airbnb --------------------------------------------------------------- SPONSORED [A Field Guide for Creative Ops]( A Field Guide for Creative Ops Brand-building is hard these days. But Creative Ops is your most important key to effectiveness. You may not know why, or how, so this new report aims to change that—and help you take creative and brand projects from ideation to execution. [Download this essential guide ➔]( --------------------------------------------------------------- INFOGRAPHIC [The Rapid Rise of YouTube Shorts]( The Rapid Rise of YouTube Shorts YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research. [See the infographic ➔]( --------------------------------------------------------------- SPONSORED EMAIL REPORT Acquisition Email: Higher ROI, Zero Misconceptions Marketers can fall victim to acquisition-email myths, leading to underwhelming results. Data Axle's 2024 Acquisition Email Report sheds light on those misconceptions and dives deep to reveal data-driven tactics for remaining privacy-compliant while acquiring more customers. [Get more customers today ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [A 'Brand Differentiation Through Experience Innovation' Conversation]( A 'Brand Differentiation Through Experience Innovation' Conversation As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times. [Read more and listen in ➔]( FOR MARKETINGPROFS PRO MEMBERS Automate GA4 Reports Google Analytics 4 has powerful reporting capabilities. Discover how to automate your reports in The Modern Marketer's Guide to Google Analytics. From setup to AI-backed insights, it's a comprehensive introduction to GA4. This four-part series is hosted by Janet Driscoll Miller. It's available free to PRO members. 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