Partnerships for market expansion | Top benefits, challenges of direct mail | Partner communities

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with the creative operations platform, Air [Air Logo]( Today's dose of marketing know-how | Wednesday, August 14, 2024 👋 Hello, Marketer! Emotions play a strong role in marketing. Tapping into your audience's emotions is often what gives your copy the power to persuade. Try focusing on one emotion you want to evoke in your readers the next time you create content, and ask a coworker (or AI) how they feel reading it. See how you do! —Bri Krantz | MarketingProfs Marketing Manager Here's how to convert readers into buyers! Don't Send That Email! Does your new message pack a punch? Discover how to convert readers into buyers with valuable emails, newsletters, webpages, and more in the all-new Marketing Writing Bootcamp. Ten weeks of experts sharing their methods to research their market, come up with original ideas, and communicate them effectively. Starts Wednesday, Sept. 4. [Join the Bootcamp!]( In This Issue - [Building a Partnership Strategy for Successful Global Expansion]( - [A Field Guide for Creative Ops (sponsored)]( - [The Top Benefits and Challenges of Direct Mail Marketing]( - [Acquisition Email: Higher ROI, Zero Misconceptions (sponsored)](/MUowUEhEcDZIakFuQlZyME8vODRnSFNmY3QrS3dnUjdHcXRoNlliTzV6bjBibWp0cHVleTVlM0REdlk5WHFRSjZGUjFPSjNuOWd5ZlEwaVR1UmQ0NXlJb0ExcVNidE9tNExIWXh4dW1IbzN0blJSOGhKbjhVZz09S0/) - [Building a Partner Community for B2B Marketing and Sales Success]( - [Future-Proof Your SEO (PRO member event)]( --------------------------------------------------------------- ARTICLE [Building a Partnership Strategy for Successful Global Expansion]( Building a Partnership Strategy for Successful Global Expansion Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. [Learn more ➔](ZpXM2/MUowUEhEcDZIakFuQlZyME8vODRnSFNmY3QrS3dnUjdHcXRoNlliTzV6bjBibWp0cHVleTVlM0REdlk5WHFRSjZGUjFPSjNuOWd5ZlEwaVR1UmQ0NXlJb0ExcVNidE9tNExIWXh4dW1IbzN0blJSOGhKbjhVZz09S0/c3F1THpyMWpwZWlNblpSV0JJV0Z3a1hzQWh2QkRrLzhEQUdxZzVPV3lORzZHM3ozT0d5Nm5FRFdOZHZvU09BTE52bHpwSDhQb1oyVkVzN1hiL0FsbUE9PQS2) COMMUNITY | POLL Streaming channels like Netflix and Hulu promised to erase our expensive cable TV subscriptions. But with so many streaming channels available, are you really paying less? ([Take the poll on LinkedIn](Dg9YBe/MUowUEhEcDZIakFuQlZyME8vODRnSFNmY3QrS3dnUjdHcXRoNlliTzV6bjBibWp0cHVleTVlM0REdlk5WHFRSjZGUjFPSjNuOWd5ZlEwaVR1UmQ0NXlJb0ExcVNidE9tNExIWXh4dW1IbzN0blJSOGhKbjhVZz09S0/).) - I pay less with only streaming - I pay more with only streaming - Oh dear, I pay for both! --------------------------------------------------------------- SPONSORED [A Field Guide for Creative Ops]( A Field Guide for Creative Ops Brand-building is hard these days. But Creative Ops is your most important key to effectiveness. You may not know why, or how, so this new report aims to change that—and help you take creative and brand projects from ideation to execution. [Download this essential guide ➔]( --------------------------------------------------------------- RESEARCH [The Top Benefits and Challenges of Direct Mail Marketing]( The Top Benefits and Challenges of Direct Mail Marketing Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- SPONSORED EMAIL REPORT Acquisition Email: Higher ROI, Zero Misconceptions Marketers can fall victim to acquisition-email myths, leading to underwhelming results. Data Axle's 2024 Acquisition Email Report sheds light on those misconceptions and dives deep to reveal data-driven tactics for remaining privacy-compliant while acquiring more customers. [Get more customers today ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Building a Partner Community for B2B Marketing and Sales Success]( Building a Partner Community for B2B Marketing and Sales Success Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Future-Proofed SEO AI isn't killing SEO. But AI is changing how your prospects find you. Discover how to future-proof your content and win at SEO with this four-part series, SEO and the Future of Content Discovery. Hosted by community favorite Andy Crestodina, it's now available to PRO members. [Future-proof your SEO](s_/MUowUEhEcDZIakFuQlZyME8vODRnSFNmY3QrS3dnUjdHcXRoNlliTzV6bjBibWp0cHVleTVlM0REdlk5WHFRSjZGUjFPSjNuOWd5ZlEwaVR1UmQ0NXlJb0ExcVNidE9tNExIWXh4dW1IbzN0blJSOGhKbjhVZz09S0/c3F1THpyMWpwZWlNblpSV0JJV0Z3a1hzQWh2QkRrLzhEQUdxZzVPV3lORzZHM3ozT0d5Nm5FRFdOZHZvU09BTE52bHpwSDhQb1oyVkVzN1hiL0FsbUE9PQS2) --------------------------------------------------------------- PROFS PICK—SPONSORED How do you make creative work you can be proud of—at scale, consistently? Imagine a way to [manage the creative process from ideation to delivery](—without collaboration chaos. Imagine Air: an end-to-end solution to collect, organize, and get feedback for your digital assets. Visual-first organization. Timestamped video feedback. Open API to integrate with your favorite tools. And so much more. Including Air's AI enhancement, called [Paige](, which automates your trivial tasks using facial recognition, custom object recognition, and auto-searchable video transcription. And maybe the best part? 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