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Is cold email dead? | AI disrupting Google search? | Better visuals for content marketing

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Tue, Aug 13, 2024 02:15 PM

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Today's dose of marketing know-how. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](ZKJPYawVM9/SjNRZXRkQ2o5OS9kdUFDdnY5bGRuWUdoeWhlcXBnS09JQ3gxMElKb3pHZHFDcXphdVFmSlRyTzRwSk12NisxeUhONS9pS3ZwbEpDVUZnUHRkWVFaQnpGZTEwMUgzM2NPUUMzS0FDOFR3d0MvZ2VJUzljK3Q2Zz09S0/WUJVWURTclBrKzBDeHFndTZZMFZSVmRJV0pGTHdlRXRIQXJSUDRVdnUrazZnbnFReTllQ3ptS1lXc1JMWkZVNUlyWG12SVJXaFEycjlMRkl6TXZOclE9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Together with the creative operations platform, Air [Air Logo](a_JL/SjNRZXRkQ2o5OS9kdUFDdnY5bGRuWUdoeWhlcXBnS09JQ3gxMElKb3pHZHFDcXphdVFmSlRyTzRwSk12NisxeUhONS9pS3ZwbEpDVUZnUHRkWVFaQnpGZTEwMUgzM2NPUUMzS0FDOFR3d0MvZ2VJUzljK3Q2Zz09S0/) Today's dose of marketing know-how | Tuesday, August 13, 2024 👋 Hello, Marketer! Big shoutout to all who sent me ideas to remember fleeting ideas! Mary sent my favorite: Create a memory chain—find a tangible thing from something nearby to link to the idea, like red mat means buy apples, and then write it down before walking into a new room (Scientific American says walking through a doorway makes us forget things). I’m going to try it, Mary! —Bri Krantz | MarketingProfs Marketing Manager Marketing Writing Bootcamp returns! Avoid the TL;DR There's nothing worse than writing something… and the response is, "Too long; didn't read." Join us at Marketing Writing Bootcamp, where 10 expert writers reveal their tips for crafting irresistibly engaging content. Wednesdays, Sept 4-Nov 6. [Show me the program!]( In This Issue - [Is Cold Email Dead?]( - [A Field Guide for Creative Ops (sponsored)]( - [Are AI Tools Disrupting Google's Search Dominance? Not Yet.]( - [Acquisition Email: Higher ROI, Zero Misconceptions (sponsored)]( - [10 Tips to Improve Your Content Marketing Visuals]( - [WOW Your Customers (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [Is Cold Email Dead?]( Is Cold Email Dead? Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. [Read more ➔]( COMMUNITY | TESTIMONIAL "Love my PRO subscription—well worth every penny." —MarketingProfs PRO member, 2024 --------------------------------------------------------------- SPONSORED [A Field Guide for Creative Ops]( A Field Guide for Creative Ops Brand-building is hard these days. But Creative Ops is your most important key to effectiveness. You may not know why, or how, so this new report aims to change that—and help you take creative and brand projects from ideation to execution. [Download this essential guide ➔]( --------------------------------------------------------------- RESEARCH [Are AI Tools Disrupting Google's Search Dominance? Not Yet.]( Are AI Tools Disrupting Google's Search Dominance? Not Yet. Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- SPONSORED EMAIL REPORT Acquisition Email: Higher ROI, Zero Misconceptions Marketers can fall victim to acquisition-email myths, leading to underwhelming results. Data Axle's 2024 Acquisition Email Report sheds light on those misconceptions and dives deep to reveal data-driven tactics for remaining privacy-compliant while acquiring more customers. [Get more customers today ➔](DpvqsY/SjNRZXRkQ2o5OS9kdUFDdnY5bGRuWUdoeWhlcXBnS09JQ3gxMElKb3pHZHFDcXphdVFmSlRyTzRwSk12NisxeUhONS9pS3ZwbEpDVUZnUHRkWVFaQnpGZTEwMUgzM2NPUUMzS0FDOFR3d0MvZ2VJUzljK3Q2Zz09S0/) --------------------------------------------------------------- INFOGRAPHIC [10 Tips to Improve Your Content Marketing Visuals]( 10 Tips to Improve Your Content Marketing Visuals This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS WOW Your Customers Lead your audience with empathy and understanding to create that feeling of "WOW, they really get me!" CX pro Jeannie Walters hosts Customer Journey Maps for Marketers: Understand and Exceed Expectations. This Master Class is available now, and it's included with a PRO membership. [Wow 'em now](/SjNRZXRkQ2o5OS9kdUFDdnY5bGRuWUdoeWhlcXBnS09JQ3gxMElKb3pHZHFDcXphdVFmSlRyTzRwSk12NisxeUhONS9pS3ZwbEpDVUZnUHRkWVFaQnpGZTEwMUgzM2NPUUMzS0FDOFR3d0MvZ2VJUzljK3Q2Zz09S0/WUJVWURTclBrKzBDeHFndTZZMFZSVmRJV0pGTHdlRXRIQXJSUDRVdnUrazZnbnFReTllQ3ptS1lXc1JMWkZVNUlyWG12SVJXaFEycjlMRkl6TXZOclE9PQS2) --------------------------------------------------------------- PROFS PICK—SPONSORED How do you make creative work you can be proud of—at scale, consistently? Imagine a way to [manage the creative process from ideation to delivery](—without collaboration chaos. Imagine Air: an end-to-end solution to collect, organize, and get feedback for your digital assets. Visual-first organization. Timestamped video feedback. Open API to integrate with your favorite tools. And so much more. Including Air's AI enhancement, called [Paige](, which automates your trivial tasks using facial recognition, custom object recognition, and auto-searchable video transcription. And maybe the best part? Simple, transparent pricing. And 3 MONTHS FREE when you mention MarketingProfs to the Air sales team. Reach out today to [make your creative process a breeze—with Air](. --------------------------------------------------------------- Upcoming Events AUG 14 [Product Segmentation, Messaging, and Value Propositions]( Session 2 of our 4-week Marketing Fundamentals Working Webinar Series SEP 4 [Marketing Writing Bootcamp]( Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6. SEP 5 [10 Common Webinar Mistakes to Avoid in 2024]( 60-minute webinar | sponsored by ON24 NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback](jVLS9PVaNhK/SjNRZXRkQ2o5OS9kdUFDdnY5bGRuWUdoeWhlcXBnS09JQ3gxMElKb3pHZHFDcXphdVFmSlRyTzRwSk12NisxeUhONS9pS3ZwbEpDVUZnUHRkWVFaQnpGZTEwMUgzM2NPUUMzS0FDOFR3d0MvZ2VJUzljK3Q2Zz09S0/) [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. [OPT OUT OF ALL EMAIL]( on our Email Preferences page. Advertising/Sponsorship [here](kmrCx/SjNRZXRkQ2o5OS9kdUFDdnY5bGRuWUdoeWhlcXBnS09JQ3gxMElKb3pHZHFDcXphdVFmSlRyTzRwSk12NisxeUhONS9pS3ZwbEpDVUZnUHRkWVFaQnpGZTEwMUgzM2NPUUMzS0FDOFR3d0MvZ2VJUzljK3Q2Zz09S0/WUJVWURTclBrKzBDeHFndTZZMFZSVmRJV0pGTHdlRXRIQXJSUDRVdnUrazZnbnFReTllQ3ptS1lXc1JMWkZVNUlyWG12SVJXaFEycjlMRkl6TXZOclE9PQS2) or telephone 866-557-9625. Read our Terms of Service [here](. © 2024 MarketingProfs, LLC. All Rights Reserved. [Privacy Policy](. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625

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