The future of B2B CX | Content chaos | AI news & views for marketers | Chief Customer Officer 2.0

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](Dmg-cR/NWRzTlpsVmRmcHYzVGlmL1htUC9TWEMxS2EvYjZCdE5IZlVnNFZtZWovOGlOTHk0RkFnbWZOT0lwY3JXN2tZZlpsUWhWTDB0dDFFZ2daT1pJWUpHbzVjUkNIZm5BaTN5aWREbk5lQkQ0TWNtSVNzYktkYTVaZz09S0/UTdBY0N6bjRPYnE3TWFncGVQampZZEozTU1obmNURFd1ZG5iUENld0s2b1JVNlRXZEFmYWkrdG1QVkR6RElOVU9NektmNEF3ejlrQmY1RWN6RmlUd1E9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, August 8, 2024 👋 Hello, Marketer! I had the BEST idea smack dab in the middle of yoga class the other day. I repeated it to myself to try to remember it later, but alas... it disappeared before savasana. No matter how many notebooks I buy (a lot), it doesn’t help with capturing those fleeting ideas. If you have any tricks to hold onto them, send them my way! Just hit the email reply button and let me know. —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [The Future of B2B Customer Experience: Human vs. Machine]( - [AI Update, August 8, 2024: AI News and Views From the Past Week]( - [Friday Forum: Build Effective Marketing Reports; Prove the ROI of Social (MarketingProfs event)]( - [How Executives Can Control Content Chaos]( - [Chief Customer Officer 2.0]( - [Does Email Timing Matter? (PRO member Master Class)](WZ4QN/NWRzTlpsVmRmcHYzVGlmL1htUC9TWEMxS2EvYjZCdE5IZlVnNFZtZWovOGlOTHk0RkFnbWZOT0lwY3JXN2tZZlpsUWhWTDB0dDFFZ2daT1pJWUpHbzVjUkNIZm5BaTN5aWREbk5lQkQ0TWNtSVNzYktkYTVaZz09S0/UTdBY0N6bjRPYnE3TWFncGVQampZZEozTU1obmNURFd1ZG5iUENld0s2b1JVNlRXZEFmYWkrdG1QVkR6RElOVU9NektmNEF3ejlrQmY1RWN6RmlUd1E9PQS2) --------------------------------------------------------------- ARTICLE [The Future of B2B Customer Experience: Human vs. Machine]( The Future of B2B Customer Experience: Human vs. Machine Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. [Learn more ➔]( COMMUNITY | QUOTE "Good marketing makes the company look smart. Great marketing makes the customer feel smart." —Joe Chernov, CMO of Pendo.io --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, August 8, 2024: AI News and Views From the Past Week](/NWRzTlpsVmRmcHYzVGlmL1htUC9TWEMxS2EvYjZCdE5IZlVnNFZtZWovOGlOTHk0RkFnbWZOT0lwY3JXN2tZZlpsUWhWTDB0dDFFZ2daT1pJWUpHbzVjUkNIZm5BaTN5aWREbk5lQkQ0TWNtSVNzYktkYTVaZz09S0/UTdBY0N6bjRPYnE3TWFncGVQampZZEozTU1obmNURFd1ZG5iUENld0s2b1JVNlRXZEFmYWkrdG1QVkR6RElOVU9NektmNEF3ejlrQmY1RWN6RmlUd1E9PQS2) AI Update, August 8, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT Friday Forum: Build Effective Marketing Reports; Prove the ROI of Social Join two industry experts who demystify data collection, analysis, and presentation, as well as prove ROI to the C-suite. You'll learn about "Building the Marketing Report Your C-Suite Cares About" and "How to Prove the ROI of Your Social Media." Available to all! [Register here ➔]( --------------------------------------------------------------- INFOGRAPHIC [How Executives Can Control Content Chaos]( How Executives Can Control Content Chaos This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases. [See the infographic ➔](ZKJPY4RdHX/NWRzTlpsVmRmcHYzVGlmL1htUC9TWEMxS2EvYjZCdE5IZlVnNFZtZWovOGlOTHk0RkFnbWZOT0lwY3JXN2tZZlpsUWhWTDB0dDFFZ2daT1pJWUpHbzVjUkNIZm5BaTN5aWREbk5lQkQ0TWNtSVNzYktkYTVaZz09S0/UTdBY0N6bjRPYnE3TWFncGVQampZZEozTU1obmNURFd1ZG5iUENld0s2b1JVNlRXZEFmYWkrdG1QVkR6RElOVU9NektmNEF3ejlrQmY1RWN6RmlUd1E9PQS2) --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [Chief Customer Officer 2.0]( Chief Customer Officer 2.0 Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her book, Chief Customer Officer 2.0. [Read more and listen in ➔]( FOR MARKETINGPROFS PRO MEMBERS Does Email Timing Matter? Short answer: yes. Long answer: it depends on your content! Newsletters perform differently than emailed offers—and getting the timing wrong can lead to ignored messages. Get best-practices for email marketing in The Real Truth About Email Marketing. This Master Class is included with a PRO membership. [Get your timing right]( Upcoming Events AUG 8 [Driving Results Through Email: Maximize Deliverability and Engagement]( 45-minute webinar | sponsored by Acoustic AUG 9 [Analytics Friday Forum]( 2 free live sessions with industry experts SEP 4 [Marketing Writing Bootcamp]( Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6. NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback](v0ZQN/NWRzTlpsVmRmcHYzVGlmL1htUC9TWEMxS2EvYjZCdE5IZlVnNFZtZWovOGlOTHk0RkFnbWZOT0lwY3JXN2tZZlpsUWhWTDB0dDFFZ2daT1pJWUpHbzVjUkNIZm5BaTN5aWREbk5lQkQ0TWNtSVNzYktkYTVaZz09S0/) [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. 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