Virtual & hybrid events for lead gen | B2B marketing trends in strategy, tech, content | MEEEAT for SEO

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, July 2, 2024 👋 Hello, Marketer! This week is a holiday week in the US, which means the MarketingProfs team has that most delightful little phrase coming up: a long weekend. But that ALSO means a short week to get everything done. So here's a reminder to us all again to use the power of the Must Do list! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events]( - [LinkedIn for ABM: Here's Your Playbook]( - [The Current and Future Trends Shaping B2B Marketing](ZKJPp6AbtD/NFVOMExpeDUrNzVucTgzRGd4Zkl5STRmMzZydWZKQ3NqT1M3VGpGczQ3UzVDK1laMTdLMEFzWnZMQlN1aC9vY1BENHFSWmw0MVB6UEZiejRKTjhDS05RNjhCWmQrb2Z2eHFBYjFUK2tqcVcyQmZkQ2ZONmlBZz09S0/VkkxM1ZLQU9QMGNsZThSTjRnSVNVL0FzMnlDRTcyUEI1TG9kR0EwY0lNazh3cmE1U1phTzF3aFgwOUN5N21rK3BUR1lvTEF4b1kwWDlOd2c2MTFtT1E9PQS2) - [The Best B2B Conference Ever]( - [SEO Trends: The Shift From EEAT to MEEEAT]( - [Message-to-Market Match (PRO member Working Webinar)]( --------------------------------------------------------------- ARTICLE [Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events]( Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. [Read more ➔]( COMMUNITY | TESTIMONIAL "OUTSTANDING. This series has been outstanding, informative, timely and thought provoking." —[AI for Demand Gen Marketers]( attendee Thanks to everyone who joined. We agree, it WAS outstanding! --------------------------------------------------------------- SPONSORED E-BOOK LinkedIn for ABM: Here's Your Playbook With strategic segmenting and highly focused messaging, you WILL boost ABM results on LinkedIn. Precisely target ideal customers, optimize ads and content, and refine your campaigns using data insights. How? By leveraging RollWorks' tight integration with LinkedIn. Drive ABM results. [Download the Integration Playbook ➔]( --------------------------------------------------------------- RESEARCH [The Current and Future Trends Shaping B2B Marketing]( The Current and Future Trends Shaping B2B Marketing What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders. [Check out the study findings ➔]( --------------------------------------------------------------- MARKETINGPROFS EVENT The Best B2B Conference Ever Advance your career, network with peers, and make memories at MarketingProfs B2B Forum—offering you inspiring keynotes, practical presentations, and full-day workshops. Grab your ticket now... while it's still $400 off. [Check it out ➔](tz/NFVOMExpeDUrNzVucTgzRGd4Zkl5STRmMzZydWZKQ3NqT1M3VGpGczQ3UzVDK1laMTdLMEFzWnZMQlN1aC9vY1BENHFSWmw0MVB6UEZiejRKTjhDS05RNjhCWmQrb2Z2eHFBYjFUK2tqcVcyQmZkQ2ZONmlBZz09S0/VkkxM1ZLQU9QMGNsZThSTjRnSVNVL0FzMnlDRTcyUEI1TG9kR0EwY0lNazh3cmE1U1phTzF3aFgwOUN5N21rK3BUR1lvTEF4b1kwWDlOd2c2MTFtT1E9PQS2) --------------------------------------------------------------- INFOGRAPHIC [SEO Trends: The Shift From EEAT to MEEEAT]( SEO Trends: The Shift From EEAT to MEEEAT According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Message-to-Market Match If your message doesn't match your market, you won't get the leads you need. So how do you ensure you've got that all-important match? With B2B buyer personas! 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