How to integrate AI into your demand gen | AI news for marketers | How B2B marketers should view the customer journey

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](3gsd/UjcxQjEyVTlEZnBLbzl3YUdOMFVKQS90RE1qUWNFQTJFRWowTFRJK1ptbVB6dDBTa0VPajk1c2tMcHRVbnVnV2JPb3YwWFVqWlJIY1dYSjRLUnhDcklvQkFZWEQxZ1RYeVNDSG10L2kxa1ZkNFlhbGRhbFZKQT09S0/R0R0S0lYd1IyT0IyK2FBRGoxaXdSTWNMcExsWUVORmNPWEdQS0pnTU5TcWFYbnE0ZHZibktxRUxadTBhaEI1UTB0MUE0cExXQytyMG1YTldiSjU0L2c9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Friday, June 28, 2024 👋 Hello, Marketer! Well folks, we made it through the first half of the year! You might already be deep into planning for next year, and if you are... hats off. (If you're living a day at a time, I see you. You got this.) And like I recommended a couple of weeks ago, don't forget to live in the moment and celebrate your wins as well. We at MarketingProfs are wishing you success in the rest of the year ahead! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [Seven Steps for Rolling Out AI Across Your Demand Gen Programs]( - [The Best B2B Conference Ever]( - [AI Update, June 28, 2024: AI News and Views From the Past Week]( - [B2B Marketers, the Customer Journey, and Sales](-pBX/UjcxQjEyVTlEZnBLbzl3YUdOMFVKQS90RE1qUWNFQTJFRWowTFRJK1ptbVB6dDBTa0VPajk1c2tMcHRVbnVnV2JPb3YwWFVqWlJIY1dYSjRLUnhDcklvQkFZWEQxZ1RYeVNDSG10L2kxa1ZkNFlhbGRhbFZKQT09S0/R0R0S0lYd1IyT0IyK2FBRGoxaXdSTWNMcExsWUVORmNPWEdQS0pnTU5TcWFYbnE0ZHZibktxRUxadTBhaEI1UTB0MUE0cExXQytyMG1YTldiSjU0L2c9PQS2) - [No Sale, Sherlock (PRO member Working Webinar)]( --------------------------------------------------------------- ARTICLE [Seven Steps for Rolling Out AI Across Your Demand Gen Programs]( Seven Steps for Rolling Out AI Across Your Demand Gen Programs Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. [Read more ➔]( COMMUNITY | EVENT Happy Friday! Celebrate the week with a live DJ set hosted by PRO community member John Wall, today at 12 noon ET. Everyone is welcome. [Click here to join the party](! --------------------------------------------------------------- MARKETINGPROFS EVENT The Best B2B Conference Ever Advance your career, network with peers, and make memories at MarketingProfs B2B Forum—offering you inspiring keynotes, practical presentations, and full-day workshops. Grab your ticket now... while it's still $400 off. [Check it out ➔]( --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, June 28, 2024: AI News and Views From the Past Week]( AI Update, June 28, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](ZKJPpr3LHx/UjcxQjEyVTlEZnBLbzl3YUdOMFVKQS90RE1qUWNFQTJFRWowTFRJK1ptbVB6dDBTa0VPajk1c2tMcHRVbnVnV2JPb3YwWFVqWlJIY1dYSjRLUnhDcklvQkFZWEQxZ1RYeVNDSG10L2kxa1ZkNFlhbGRhbFZKQT09S0/R0R0S0lYd1IyT0IyK2FBRGoxaXdSTWNMcExsWUVORmNPWEdQS0pnTU5TcWFYbnE0ZHZibktxRUxadTBhaEI1UTB0MUE0cExXQytyMG1YTldiSjU0L2c9PQS2) to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [B2B Marketers, the Customer Journey, and Sales]( B2B Marketers, the Customer Journey, and Sales Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS No Sale, Sherlock Do you really know what your customers want? Uncover the clues to what content your customers want, and when they want it, with "Uncover Customer Clues." It's the second session in B2B Content as CX, a four-part series hosted by Certified Customer Experience Professional Jeannie Walters. Free for PRO members. [Uncover customer clues](KrcV/UjcxQjEyVTlEZnBLbzl3YUdOMFVKQS90RE1qUWNFQTJFRWowTFRJK1ptbVB6dDBTa0VPajk1c2tMcHRVbnVnV2JPb3YwWFVqWlJIY1dYSjRLUnhDcklvQkFZWEQxZ1RYeVNDSG10L2kxa1ZkNFlhbGRhbFZKQT09S0/R0R0S0lYd1IyT0IyK2FBRGoxaXdSTWNMcExsWUVORmNPWEdQS0pnTU5TcWFYbnE0ZHZibktxRUxadTBhaEI1UTB0MUE0cExXQytyMG1YTldiSjU0L2c9PQS2) Upcoming Events JUL 10 [The SEO Opportunity and the Search Ranking Factors]( Session 1 of our 4-week SEO Working Webinar Series JUL 12 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Validity SEP 4 [Marketing Writing Bootcamp]( Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6. 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