Virtual event tactics | Build your email list | B2B GenAI use | Event marketing's future

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, June 27, 2024 👋 Hello, Marketer! Tip time! If you ever run into a creative roadblock, try listing titles for something. New band names, blog post headlines, new brands for cat food. Asking your brain to drum up short and quippy ideas can sometimes give you that spark you need to think bigger or use words you wouldn't normally turn to. —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [Cracking the Code: Top Tactics for Virtual Event Success]( - [Your Email List: How to Build and Maintain It (sponsored article)](PJ6/ZVJVNmxNSjhsQk1xTDBHQ3I5Snh6a29uT2dTcnVZNzJuTDY4S2dYcmhHUUZkVUxNOFJuamNKRHE1UklNQkRvdWVmM2l4YXdqNEhmcjh6amVqWk9LUHhodWlITmRWSUE2Y2JMREFwNEx1d2IrK3l6YVFPTlhoQT09S0/aXVITUw0eGRrMU1kSk8vVjdjVEhjeGtSdVhSSSsrdWZWSnV1aGZwZ3FkL3crazFzU09ZN3M3ZEV2RXN1SXpUcVpHVHNnUU9qRlJiZlY2UGZIUTdaTGc9PQS2) - [Lead Gen Engine? Yes, But Even Better: Pipeline Driver!]( - [Building Communities and the Future of Event Marketing]( - [The Use of Generative AI by B2B Firms]( - [Don't Launch Quite Yet! (PRO member Working Webinar)]( --------------------------------------------------------------- ARTICLE [Cracking the Code: Top Tactics for Virtual Event Success]( Cracking the Code: Top Tactics for Virtual Event Success Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. [Learn more ➔](jVLS9m0D4CV/ZVJVNmxNSjhsQk1xTDBHQ3I5Snh6a29uT2dTcnVZNzJuTDY4S2dYcmhHUUZkVUxNOFJuamNKRHE1UklNQkRvdWVmM2l4YXdqNEhmcjh6amVqWk9LUHhodWlITmRWSUE2Y2JMREFwNEx1d2IrK3l6YVFPTlhoQT09S0/aXVITUw0eGRrMU1kSk8vVjdjVEhjeGtSdVhSSSsrdWZWSnV1aGZwZ3FkL3crazFzU09ZN3M3ZEV2RXN1SXpUcVpHVHNnUU9qRlJiZlY2UGZIUTdaTGc9PQS2) COMMUNITY | POLL You know you should test your marketing materials. But let's be honest... sometimes it just doesn't happen. Do you test variations on all your ads and emails? ([Take the poll on LinkedIn](.) - Yes, nearly all of them - Sometimes… - We hardly test at all --------------------------------------------------------------- SPONSORED ARTICLE [Your Email List: How to Build and Maintain It]( Your Email List: How to Build and Maintain It Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list. [Read more ➔]( --------------------------------------------------------------- SPONSORED WEBINAR Lead Gen Engine? Yes, But Even Better: Pipeline Driver! Consistently, webinars have been a high-performing lead gen channel. But leads just aren't enough anymore. Sign up for this free webinar to get a blueprint for creating personalized, interactive experiences that engage audiences and convert them into pipeline and revenue. [Fill your pipeline ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [Building Communities and the Future of Event Marketing]( Building Communities and the Future of Event Marketing Mia Masson talks about the upheaval the event industry has experienced in recent years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers. [Read more and listen in ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](BX/ZVJVNmxNSjhsQk1xTDBHQ3I5Snh6a29uT2dTcnVZNzJuTDY4S2dYcmhHUUZkVUxNOFJuamNKRHE1UklNQkRvdWVmM2l4YXdqNEhmcjh6amVqWk9LUHhodWlITmRWSUE2Y2JMREFwNEx1d2IrK3l6YVFPTlhoQT09S0/aXVITUw0eGRrMU1kSk8vVjdjVEhjeGtSdVhSSSsrdWZWSnV1aGZwZ3FkL3crazFzU09ZN3M3ZEV2RXN1SXpUcVpHVHNnUU9qRlJiZlY2UGZIUTdaTGc9PQS2) to choose from. [Reach your B2B audience ➔](rVNXQZ/ZVJVNmxNSjhsQk1xTDBHQ3I5Snh6a29uT2dTcnVZNzJuTDY4S2dYcmhHUUZkVUxNOFJuamNKRHE1UklNQkRvdWVmM2l4YXdqNEhmcjh6amVqWk9LUHhodWlITmRWSUE2Y2JMREFwNEx1d2IrK3l6YVFPTlhoQT09S0/aXVITUw0eGRrMU1kSk8vVjdjVEhjeGtSdVhSSSsrdWZWSnV1aGZwZ3FkL3crazFzU09ZN3M3ZEV2RXN1SXpUcVpHVHNnUU9qRlJiZlY2UGZIUTdaTGc9PQS2) --------------------------------------------------------------- INFOGRAPHIC [The Use of Generative AI by B2B Firms]( The Use of Generative AI by B2B Firms Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent research. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Don't Launch Quite Yet! Before you launch your next product, make sure you're targeting the right prospects… and Sales has everything they need to close the deal. 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