How to create more great customers | Work trends: shortages, AI skills | Most mispronounced brands

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, June 25, 2024 👋 Hello, Marketer! Are you a pluviophile? It's raining as I write this blurb to you, and as a pluviophile myself (someone who loves rain) it made me think of how beautiful words can be that express our feelings. Logophiles are lovers of words. Bibliophiles love books. Maybe we need a term for someone who loves B2B marketing? —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [How to Identify and Create More Great Customers]( - [Lead Gen Engine? Yes, But Even Better: Pipeline Driver!]( - [Work Trends for 2024: Talent Shortages and AI Upskilling](jVLS9mKYpT6/WEZJelhxejVMQVU3eU94bjRFZW5oRTBKdXI3NGtIcXhkU05pSlFCblAzNHpUNHJFRUovWU13YmxrbE5lbXV6aSt1ZCt1Mm4vYVpGa29ZUHhZQjZtQkNGOVhmeXNSbE9DeDhKQjBkYmRDU3ZBTWxDbi9DcFpTdz09S0/SE9EQkEvQUVFajB3d2h5dWtqem1UYjRKMkY1WFZheWdxZ0c4WkhOblAvNi9kaW9EdnJNUXpqYVhCRitsMDk1UnZvZnhkQjVTeGY0S3NNZTBtM0JLRFE9PQS2) - [Build Your Demand Gen Strategy With AI](KsA/WEZJelhxejVMQVU3eU94bjRFZW5oRTBKdXI3NGtIcXhkU05pSlFCblAzNHpUNHJFRUovWU13YmxrbE5lbXV6aSt1ZCt1Mm4vYVpGa29ZUHhZQjZtQkNGOVhmeXNSbE9DeDhKQjBkYmRDU3ZBTWxDbi9DcFpTdz09S0/SE9EQkEvQUVFajB3d2h5dWtqem1UYjRKMkY1WFZheWdxZ0c4WkhOblAvNi9kaW9EdnJNUXpqYVhCRitsMDk1UnZvZnhkQjVTeGY0S3NNZTBtM0JLRFE9PQS2) - [The 20 Most Mispronounced Brands Around the World]( - [Instantly Memorable (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [How to Identify and Create More Great Customers]( How to Identify and Create More Great Customers Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. [Optimize your customer base ➔](/WEZJelhxejVMQVU3eU94bjRFZW5oRTBKdXI3NGtIcXhkU05pSlFCblAzNHpUNHJFRUovWU13YmxrbE5lbXV6aSt1ZCt1Mm4vYVpGa29ZUHhZQjZtQkNGOVhmeXNSbE9DeDhKQjBkYmRDU3ZBTWxDbi9DcFpTdz09S0/SE9EQkEvQUVFajB3d2h5dWtqem1UYjRKMkY1WFZheWdxZ0c4WkhOblAvNi9kaW9EdnJNUXpqYVhCRitsMDk1UnZvZnhkQjVTeGY0S3NNZTBtM0JLRFE9PQS2) COMMUNITY | QUOTE "You can't sell anything if you can't tell anything." —Beth Comstock, former vice-chair of General Electric --------------------------------------------------------------- SPONSORED WEBINAR Lead Gen Engine? Yes, But Even Better: Pipeline Driver! Consistently, webinars have been a high-performing lead gen channel. But leads just aren't enough anymore. Sign up for this free webinar to get a blueprint for creating personalized, interactive experiences that engage audiences and convert them into pipeline and revenue. [Fill your pipeline ➔](/WEZJelhxejVMQVU3eU94bjRFZW5oRTBKdXI3NGtIcXhkU05pSlFCblAzNHpUNHJFRUovWU13YmxrbE5lbXV6aSt1ZCt1Mm4vYVpGa29ZUHhZQjZtQkNGOVhmeXNSbE9DeDhKQjBkYmRDU3ZBTWxDbi9DcFpTdz09S0/) --------------------------------------------------------------- RESEARCH [Work Trends for 2024: Talent Shortages and AI Upskilling]( Work Trends for 2024: Talent Shortages and AI Upskilling Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- SPONSORED WEBINAR Build Your Demand Gen Strategy With AI All businesses can benefit from AI's help with lead targeting and content creation. But there are unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. [Register now ➔]( --------------------------------------------------------------- INFOGRAPHIC [The 20 Most Mispronounced Brands Around the World]( The 20 Most Mispronounced Brands Around the World French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research. [Check out the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Instantly Memorable Stories are memorable—and they can cement your brand in a prospect's head. But if you struggle to come up with a B2B story on the spot, spend 7 minutes to get Ekaterina Walter's "6Ps Framework." It's all in Lesson 15 of B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Available immediately to PRO members. [Get the 6Ps Framework]( Upcoming Events JUN 25 [How to Prepare for Generative AI in Organic SEO](/WEZJelhxejVMQVU3eU94bjRFZW5oRTBKdXI3NGtIcXhkU05pSlFCblAzNHpUNHJFRUovWU13YmxrbE5lbXV6aSt1ZCt1Mm4vYVpGa29ZUHhZQjZtQkNGOVhmeXNSbE9DeDhKQjBkYmRDU3ZBTWxDbi9DcFpTdz09S0/SE9EQkEvQUVFajB3d2h5dWtqem1UYjRKMkY1WFZheWdxZ0c4WkhOblAvNi9kaW9EdnJNUXpqYVhCRitsMDk1UnZvZnhkQjVTeGY0S3NNZTBtM0JLRFE9PQS2) 45-minute webinar | presented by Janet Driscoll Miller JUN 26 [Building Out Your Demand Gen Strategy With AI]( 60-minute webinar | sponsored by Salesforce JUN 27 [How to Transform Webinars From Lead Generators to Pipeline Drivers]( 60-minute webinar | sponsored by ON24 JUL 12 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Validity NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? 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